Managed product team roadmap for software projects related to Carbon Health’s online search presence, website content and web-based digital conversion funnel. Implemented data requirements for triggered appointment notifications and life-cycle touch points for patients' continuing care.* Planned product strategy, documented functional scope, prioritized projects, managed stakeholders and pushed software with a team of 5 engineers, a designer and a data scientist. * Directed all tasks related to SEO optimizations, CMS updates and ad-hoccarbonhealth.com updates.* Launched digital GTM strategy for new products and onboarding flows for new programs.* Increased website conversion rate >40% with 30+ experiments and projects on the website scheduling widget, appointment search functionality & user sign-up flow.

Managed data operations and reporting for the Marketing team, facilitating team success. Owned growth analysis, marketing automation and search optimization. Partnered with Product and Engineering teams on growth strategy for marketing integrations and special projects. * Developed internal growth & retention KPIs and built associated SQL dashboards, creating metrics and charts on 22 of 73 slides in the pitch deck used to raise $350M at a $3.3B valuation.* Collaborated with leads for each Marketing channel on A/B tests and strategic analyses to optimize the campaign performance.* Worked with Engineering to build Zocdoc integration, which ultimately accounted for >70% of new primary care patient acquisition. * Led implementation strategy to integrate data from Carbon’s 3M+ users with Braze, allowing for multi-channel lifecycle communications on targeted marketing campaigns and triggered patient events. * Created SEO strategy for structure of location-based programmatic pages on COVID testing database project which generated 2M+ monthly site visits to connect sick people with nearby testing clinics when COVID testing supply was limited.Promoted to Senior in April 2021.

Carbon Health’s first growth marketing hire. Brought on to build and develop the patient acquisition funnel for clinics and practice acquisition funnel for EHR software sales. Managed site content, tracking & search visibility. Owned planning, execution and analysis of all digital marketing campaigns.* Built marketing mix strategy, leveraging paid campaigns, organic local search and affiliate programs to drive business. Scaled systems to account for >60% of user acquisition as more Carbon clinics launched.* Set up website tracking in Google Analytics and maintained event tracking with Google Tag Manager.* Owned traffic analysis and conversion reporting for carbonhealth.com.* Coordinated implementation of Salesforce admin for practice management software sales.* Managed customer file, campaign segmentation and html templates for email marketing efforts.Promoted from Intern to Manager in August 2017.

Strategic digital marketing consulting for new startups. GTM campaign creation, execution and reporting.

Lead generation via phone, email, and social. Always above quota.

Inbound lead qualification and phone/chat support. Always >120% quota.

Built process for genetic testing of air pollution samples. Analyzed microbiota via DNA synthesis and gel electrophoresis.