Chris Cook Email & Phone Number

Port Moody, Bc, Ca

Port Moody, Bc, Ca

Vancouver, British Columbia, Canada

I have the honour of overseeing the BC Cancer Foundation's portfolio of peer-to-peer fundraising event programs that include the Tour de Cure, Workout to Conquer Cancer and Cypress Challenge. These mass participation events attract thousands of remarkable participants, supporters and corporate partners to the cause, raising millions each year to support the BC Cancer Foundation lead innovation in cancer research and care across British Columbia. I believe that cycling and fitness are… Show more I have the honour of overseeing the BC Cancer Foundation's portfolio of peer-to-peer fundraising event programs that include the Tour de Cure, Workout to Conquer Cancer and Cypress Challenge. These mass participation events attract thousands of remarkable participants, supporters and corporate partners to the cause, raising millions each year to support the BC Cancer Foundation lead innovation in cancer research and care across British Columbia. I believe that cycling and fitness are catalysts for change and together with giving and together with our deeply passionate and growing community, we can realize a life beyond cancer. #bccancerfdn #TOURDECUREBC #WorkoutBC #CypressChallenge Show less

Vancouver, British Columbia, Canada

Responsible for building participation, lasting relationships and revenue for the Tour de Cure, presented by Wheaton Precious Metals. The Tour de Cure is a beyond epic two-day event driven and defined by those who believe when we face challenge together, our potential impact is limitless. This premier event brings together over 2,000 riders and volunteers from around the province to ride as one and change the cancer story. #TOURDECURE

Vancouver, Canada Area

Delta, British Columbia, Canada

Metropolitan is the home of Kentwood, Abode, and Evoke world-class flooring products including Essentials, the complete selection of adhesives, underlayments, trims, and transitions. Reporting to the president/ownership, we experienced YOY double-digit revenue and key category growth. My primary (B2B) responsibilities included the following: - Lead a cross-functional in-house marketing team; brand, creative, pricing coordination, graphic production, media, and communications. -… Show more Metropolitan is the home of Kentwood, Abode, and Evoke world-class flooring products including Essentials, the complete selection of adhesives, underlayments, trims, and transitions. Reporting to the president/ownership, we experienced YOY double-digit revenue and key category growth. My primary (B2B) responsibilities included the following: - Lead a cross-functional in-house marketing team; brand, creative, pricing coordination, graphic production, media, and communications. - Develop, implement, and oversee a significant marketing budget. - Strategize and execute the annual brand marketing and communications plans that lead to a Metro brand refresh and re-organization of the brand architecture to a house of brands and new narrative with the promise, "Connecting People + Spaces," film and photography, and the re-fresh of the Metropolitan Design Studios in both Vancouver and Calgary with brand template / SOP's for future market projects.- Managed digital and film projects including website redesigns - Develop all collateral material including catalogs, websites, labels, tradeshow design, sample presentation, and Dealer (Builder and Homeowner) POS supports. - Oversight of influential Designer relations and support for architect + design (A+D) communities - Collaborate with our president and an amazingly talented industrial designer and fabricator to redesign and launch an intuitive high-touch merchandising program for retail and trade events.- Supported our Regional and Territory Sales managers across 9 distribution centers throughout North America servicing both Retail/Builder customers and A+D clients. Show less

Surrey, British Columbia

Lead marketing, communications, and creative strategies in collaboration with internal teams and media AOR initially for the Safety portfolio, followed by promotion to the Conservation & Energy Management portfolio; driving customer engagement in support of residential and commercial/industrial incentives.

Port Coquitlam,Bc

Lead global brand marketing, media, retail marketing, creative direction, and athlete sponsorship while truly enjoying supporting a wildly talented and passionate cross-functional 12-person team. Some key responsibilities and notables include: - Lead Go to market (GTM) strategy and execution from product development through to consumer at all touch points including websites, Dealers, demos, and shows.- Collaborated with Bike Division to launch "Killer B," establishing Norco firmly… Show more Lead global brand marketing, media, retail marketing, creative direction, and athlete sponsorship while truly enjoying supporting a wildly talented and passionate cross-functional 12-person team. Some key responsibilities and notables include: - Lead Go to market (GTM) strategy and execution from product development through to consumer at all touch points including websites, Dealers, demos, and shows.- Collaborated with Bike Division to launch "Killer B," establishing Norco firmly as a cutting edge leader within the trail (Sight) and enduro (Range) mountain bike segments.- Integrated consumer segmentation and insights to improve and validate some key decision-making including support for the creation of the Women's bike fit program, the launch of a direct-to-consumer online retail program "Build your Ride/Ride your Build" omnichannel implementation, and driver for the development of OceanWeave, a remarkable forward-thinking product design resulting in the world's first pannier fabric made from reclaimed and recycled fish nets. - Managed corporate rebrand and communication for the transition from Norco Products to Live to Play Sports.- Elevated Norco brand and value proposition that led to sales and revenue increases across core and emerging categories, reinforcing the brand strength domestically and expansion into global markets. - Oversaw international and domestic world-class multi-discipline athlete programs including downhill, XC, Enduro, Cyclocross, Road, and Freeride. - Collaborated with proprietary and distributed brand' product managers and engineering to create and publish an evergreen library of online brand/product training modules for Dealers, Partners, and Athletes. - In addition to Norco, oversaw domestic marketing, communications and brand training for LTP's best-in-class distributed brand portfolio.- Oversaw advocacy and charity initiatives including the Ride to Conquer Cancer (BC/AB/ON/QUE) Show less

Broadcast and digital media account management and sales, and my primary responsibilities include;- Customer relations and business development - Campaign development working closely with full service and media-only advertising agencies (all scale), national and regional brand marketers, and retail- Developed and supported integrated broadcast, cross-platform and multi-format promotions.- Strategic collaboration with our on-air talent for key select and approved sponsorship… Show more Broadcast and digital media account management and sales, and my primary responsibilities include;- Customer relations and business development - Campaign development working closely with full service and media-only advertising agencies (all scale), national and regional brand marketers, and retail- Developed and supported integrated broadcast, cross-platform and multi-format promotions.- Strategic collaboration with our on-air talent for key select and approved sponsorship programs. - Consistent annual budget achievement and met/exceeded all key performance indicators for category growth and partnership development. - Nominee, Sales Representative of the Year. - Winner, Sales Promotion of the Year - Mercedes Benz Canada. Show less

Vancouver, Bc

Working with the ownership group and publisher, managed and supported freakishly talented, fit, humble, and deeply passionate cross-functional teams in BC, Alberta, Ontario, and Alaska for our monthly 125,000 controlled circulation (split-run) print and online magazine. - Supported a world-class outdoor editorial group including contract writers and photographers, and creative/production/web design.- Managed all national, regional, and global Agency and Brand marketing partnerships, and… Show more Working with the ownership group and publisher, managed and supported freakishly talented, fit, humble, and deeply passionate cross-functional teams in BC, Alberta, Ontario, and Alaska for our monthly 125,000 controlled circulation (split-run) print and online magazine. - Supported a world-class outdoor editorial group including contract writers and photographers, and creative/production/web design.- Managed all national, regional, and global Agency and Brand marketing partnerships, and our local retail sales teams. - Developed, pioneered, and/or supported deep key category and brand partnerships for all manner of truly awesome and inspiring outdoor events including Summit Race Series, Norco Factory Team, UCI World Cup Mountainbike events (3 years) at Grouse Mountain, Goran Kropp Canadian book tour (with Helly Hansen), film and feature events such as the Vancouver International Film Festival and Banff Mountain Film Festival and so many others. - Oversaw editorial layout and review, printing production, and distribution across specialty retail, fitness and community centers. Show less

Business Development and B2B/B2C Media Sales- Leveraged our BIV weekly and specialty publication products to develop and implement strategic campaigns for local, regional, and national ad agencies and brand marketing clients.- Managed or contributed to key projects and event supports- Met and exceeded all sales and key sponsorship targets

Worked within the high-performance media group at a world-class advertising agency supporting communication and awareness goals and targets for many regional, national and international blue-chip brands; primary responsibilities include:- Media planning across all print, broadcast, digital and out-of-home platforms- Media investment with all manner of budget and performance reconciliation. - Research (primary and secondary source) and evaluate competitive media channels, and… Show more Worked within the high-performance media group at a world-class advertising agency supporting communication and awareness goals and targets for many regional, national and international blue-chip brands; primary responsibilities include:- Media planning across all print, broadcast, digital and out-of-home platforms- Media investment with all manner of budget and performance reconciliation. - Research (primary and secondary source) and evaluate competitive media channels, and challenger brands. - Identify, create and nurture relationships with new and established media vendors and promotional partners.- Evaluate target consumer insights to match and monitor all key media targets/objectives.- Up-front reviews / POV for Fall Network TV opportunity and base investments.- Tour media partner facilities including arenas and out-of-home opportunities/proof of performance. - POV on emerging media outlets, promotional programs, and other opportunities to ensure our internal clients, creative teams, and brand clients were informed of the most effective and imaginative media options. Show less

Master Of Arts - Ma, Advertising - Strategic Planning

Activities and Societies: Syracuse University Outdoor Club Dean's list

Certificate, Product & Services Managment Bootcamp

Executive Learning - Product & Services Management

Bsc, Communications & Marketing Management (Double Major)

Activities and Societies: TA, Advertising & Graphic Design, University newspaper ad/design manager Dean's List

Education record