Chris Cuvelier

Chris Cuvelier Email and Phone Number

Chief Executive Officer BeyondSpirits Chief Growth Officer BeyondBrands Managing Partner Mavericks Awards @ BeyondSpirits
Chris Cuvelier's Location
Half Moon Bay, California, United States, United States
Chris Cuvelier's Contact Details

Chris Cuvelier personal email

n/a
About Chris Cuvelier

Dynamic entrepreneur and executive with 20+ years experience in the consumer packaged goods industry with expertise in business planning, raising capital, building teams, business operations, strategic partnerships, go to market/growth strategies, financial management, company restructuring, scaling companies, acquisitions and board of director relations. Unique blend of entrepreneurial energy combined with executive leadership and demonstrated track record. Extremely passionate about building businesses, creating positive culture, working with great people, driving value and enjoying the journey along the way.

Chris Cuvelier's Current Company Details
BeyondSpirits

Beyondspirits

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Chief Executive Officer BeyondSpirits Chief Growth Officer BeyondBrands Managing Partner Mavericks Awards
Chris Cuvelier Work Experience Details
  • Beyondspirits
    Chief Executive Officer
    Beyondspirits Aug 2023 - Present
  • Beyondbrands
    Chief Growth Officer
    Beyondbrands Jan 2023 - Present
    New York, New York, Us
  • Mavericks Surf Awards
    Managing Partner (Passion Project)
    Mavericks Surf Awards Jul 2019 - Present
    Partnered with Mavericks Pioneer Jeff Clark to create a video performance contest where big wave surfers and videographers submit their best surf content of Mavericks (one of the most famous big waves on the planet) each season. Winners are chosen by a panel of highly accomplished big wave surfers and we throw a party to celebrate the champions and award the prize money. #mavericks #community #probono #surfing #sponsorship #sports #events
  • Arcadia Biosciences
    Chief Growth Officer
    Arcadia Biosciences May 2021 - Dec 2021
    Davis, California, Us
    Worked with CEO as Chief Growth Officer and Executive Team Member focused on sales, marketing and operations to transform publicly traded biosciences company to CPG company. Hired Chief Marketing Officer and Executive Vice President of Sales to build out growth team. Partnered with CMO and consultants to develop brand positioning, packaging and go to market strategy for Good Wheat Pasta. Updated sales strategy, created management routines, implemented sales management systems and drove SKU rationalization of acquired CBD topical business leading to increased sales and margin improvement.
  • Caliva
    Head Of Beverage / Executive Team Member
    Caliva May 2019 - May 2021
    San Jose, California, Us
    Joined Caliva as Head of Beverage and Executive Team Member. Represented company as spokesperson with press and performed multiple speaking engagements to build trust and awareness of Caliva. Promoted to Head of CBD Division and negotiated and closed national distribution deal for portfolio of CBD brands with largest alcohol distributor in North America. Worked directly with lobbyists to successfully implement CBD regulations in state of CA. Presented to investors to support growth capital raise of $40M. Caliva was sold as part of SPAC in 2021 with $185M in combined annual revenue to become the largest vertically integrated cannabis operation in CA. Developed strategy and executed sale of CBD division to Arcadia Biosciences post acquisition.
  • Zola
    Chief Executive Officer
    Zola Jan 2002 - May 2019
    San Francisco, Ca, Us
    Developed world’s first packaged Acai juice and led sales team resulting in national distribution and fastest selling SKUs in Acai Juice category. Successfully pivoted and extended Zola brand to include Coconut Water to participate in higher margin category with more growth potential. Built and scaled team and operating systems to handle rapid retailer expansion and multi national supply chain. Worked with investment banker and sold company to private equity firm in 2016. Stayed on as CEO, expanded team, executed brand update, built hemp CBD capabilities and sold company to Caliva in 2019.
  • Juice & Smoothie Bar Consulting
    President / Founder
    Juice & Smoothie Bar Consulting 1997 - 2002
    Provided specialized consulting services for entrepreneurs entering emerging juice & smoothie category. Opened juice and smoothie concepts across the globe, including the #1 juice bar concept in Canada. Consulted in 25 states and 7 countries internationally. Services included business planning, menu development, recipes, equipment layout, product sourcing, operations training, financial modeling, employee trainings and general business consulting. Sold company to existing business partners in 2002.
  • Juice Time
    President
    Juice Time 1995 - 1998
    Created and managed juice & smoothie bar in Walnut Creek California from the ground up. Juice Time specialized in blended to order smoothies and fresh juices generating sales of $500K+ per year and was successfully sold in 1998.

Chris Cuvelier Skills

Strategy Product Development Marketing Strategy Start Ups Entrepreneurship Leadership Consumer Products Marketing Market Planning Sales Management Brand Management Product Innovation Public Relations Ingredients Brand Development Creative Direction Social Media Marketing Strategic Partnerships P&l Management Cross Functional Team Leadership Sales Growth Strategic Leadership Key Account Development Market Research Beverage Industry Product Marketing Fmcg Competitive Analysis Distributors Customer Insight P&l International Business Income Statement

Chris Cuvelier Education Details

  • Uc Irvine
    Uc Irvine
    Social Science
  • San Ramon High School
    San Ramon High School
    Graduated

Frequently Asked Questions about Chris Cuvelier

What company does Chris Cuvelier work for?

Chris Cuvelier works for Beyondspirits

What is Chris Cuvelier's role at the current company?

Chris Cuvelier's current role is Chief Executive Officer BeyondSpirits Chief Growth Officer BeyondBrands Managing Partner Mavericks Awards.

What is Chris Cuvelier's email address?

Chris Cuvelier's email address is ch****@****cai.com

What is Chris Cuvelier's direct phone number?

Chris Cuvelier's direct phone number is +141542*****

What schools did Chris Cuvelier attend?

Chris Cuvelier attended Uc Irvine, San Ramon High School.

What skills is Chris Cuvelier known for?

Chris Cuvelier has skills like Strategy, Product Development, Marketing Strategy, Start Ups, Entrepreneurship, Leadership, Consumer Products, Marketing, Market Planning, Sales Management, Brand Management, Product Innovation.

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