Chris Damon Email & Phone Number

Washington, Dc, Us

Frederick, Maryland, United States

-Head of Digital at Music & Arts, a division of Guitar Center-Lead digital transformation initiatives-Full P&L responsibility for musicarts.com-Oversee all Paid Digital Media across core business segments: product sales, lessons, rentals, and repairs-Lead strategy and execution for Paid Search, Affiliate Marketing, and Paid Social-Manage the SEO function to drive organic growth-Direct UX management for the site, including all flows and applications-Oversee CRO (Conversion Rate Optimization) and experimentation to enhance user experiences-Lead digital merchandising strategy and manage the activation calendar-Responsible for all digital analytics and performance tracking-Drive affiliate sales through platforms like Reverb and eBay-Collaborate with IT to develop and enhance site experiences and applications-Partner closely with retail teams to deliver an omnichannel experience for consumers-Work with merchandising teams to achieve product and sales goals-Manage a team of 9 people-Report directly to the President of Music & Arts

Remote

Director of Product Management with ownership over the Insurance Qualification Lens product solution (IQL) which uses telematics data to pre-qualify insurance prospects for carrier (advertiser) acquisition. Building a new advertising platform focused on driving preferred risk acquisition for the insurance vertical through an embedded advertising experience within large scale mobile app publishers.•Product owner across all platform and solution development geared towards publisher and advertiser market segments.•Support GTM teams through the sales and implementation process with large scale mobile app publishers and top tier insurance advertisers globally.•Responsible for shaping product priorities and evolving product vision, while also owning/managing the roadmap, prioritizing sprint plans, and maintaining/grooming the backlog.•Driving innovation and owning requirements definition for platform enhancements comprised of development across backend server APIs, webhooks, mobile SDK, front end dashboards and UIs, and more.•Strong cross-functional leader responsible for driving the product forward in collaboration with engineering and product design.•Partnering closely with other department leads across sales, customer success, solutions engineering, finance, marketing, legal, biz ops, and more.•Key leader in PMO group focused on driving efficient and successful launch of strategically important publisher and advertiser ad tech integrations.•Leader of Publisher Studio team which is directly focused on driving successful business outcomes for Zendrive's publisher partners during the post launch phase. This group sits at the epicenter of some of the organization's most complex challenges and directly supports the majority of our top clients.• Winner of Q4 2022 "Massive Problem Solver" Award• Winner of Q1 2023 "Zen Collaborators" Award• Winner of Q3 2023 “Customer Hero” Award• Winner of Q1 2024 “Customer Hero” Award

Washington Dc-Baltimore Area

•Led team of 8 media strategists responsible for investing nearly $1B across Linear TV, OTT, CTV, Streaming Media, Sports Sponsorships, and Sports Events. Responsible for strategy, planning, budgeting, buying, and measuring across in-house and agency investments.•Led Upfront strategy, inclusive of: determining registered budgets, network allocations, multi-year deals, cancellation options, etc. Leveraged options to reallocate quarterly investments and improve performance using video attribution data (EDO, Ampersand, etc.).•Supported the development and launch of in-house media measurement solution to effectively measure and optimize buys against reach, frequency, CAC, and CLV goals.•Established Spanish-language and minority-owned media strategy to proactively ensure equitable distribution of spend and brand representation across diverse audiences and networks.•Managed in-housing effort to bring in strategic media partnerships to be managed by internal investment team.•Led team through negotiations and agreements with the NCAA, NHL, MLB and NASCAR as official insurance partners. •2021 GEICO Management Seminar graduate, a highly selective leadership development program.•2019 Nominee for Sports Business Journal Sports Sponsor of the Year.

Washington Dc-Baltimore Area

•Led team of 6 performance-based marketers responsible for managing over $300MM of Digital media spend for multiple product lines across Paid Search, Lead Gen publishers and Affiliate channels entirely in-house.•Led SEO functions for geico.com, geico.com/more and local agent pages.•During time in the role, reduced Auto CAC -26% while driving +13% lift in sales and reducing spend by $30MM+. Doubled Motorcycle (+110%) and Renters (+135%) insurance sales in 2 years.•Pioneered efforts with 1st party data activation, automated bid strategies, segmentation, personalization, re-marketing, and numerous closed beta tests across Google and Microsoft’s suite of search ad products.•Improved SEO conversion rate through hundreds of page optimizations resulting in a 4% increase in sessions and 22% increase in auto conversions.•Improved efficiency of Affiliate channel by implementing technical process improvements such as data-pass and lead scoring which improved conversion rates and eliminated $5MM+ in wasted spend.•2017 GEICO Corporate Quality Award winner for Digital Retention Marketing.•2016 GEICO Corporate Quality Award winner for Personalization in Paid Search.

Washington Dc-Baltimore Area

•Led team of 3 traditional media buyers placing over $80MM in Print and Outdoor media spend entirely in-house.•Secured over $1M in added promotional value on an annual basis (bonus pages, spreads, promo units, digital, etc.).•Launched Print attribution program to measure subscriber base response against 1st party CRM data by measuring cost per incremental quote at the individual title level.•Launched GEICO Safe Phone Zone program in several key states.

B.S.

Education record