Chris Damon Email & Phone Number

Washington, DC, US

Frederick, Maryland, United States

-Head of Digital at Music & Arts, a division of Guitar Center-Lead digital transformation initiatives-Full P&L responsibility for musicarts.com-Oversee all Paid Digital Media across core business segments: product sales, lessons, rentals, and repairs-Lead strategy and execution for Paid Search, Affiliate Marketing, and Paid Social-Manage the SEO function.

Remote

• Director of Product Management with ownership over the Insurance Qualification Lens product solution (IQL) which uses telematics data to pre-qualify insurance prospects for carrier (advertiser) acquisition. Building a.
• Product owner across all platform and solution development geared towards publisher and advertiser market segments.
• Support GTM teams through the sales and implementation process with large scale mobile app publishers and top tier insurance advertisers globally.
• Responsible for shaping product priorities and evolving product vision, while also owning/managing the roadmap, prioritizing sprint plans, and maintaining/grooming the backlog.
• Driving innovation and owning requirements definition for platform enhancements comprised of development across backend server APIs, webhooks, mobile SDK, front end dashboards and UIs, and more.
• Strong cross-functional leader responsible for driving the product forward in collaboration with engineering and product design.

Washington DC-Baltimore Area

• Led team of 8 media strategists responsible for investing nearly $1B across Linear TV, OTT, CTV, Streaming Media, Sports Sponsorships, and Sports Events. Responsible for strategy, planning, budgeting, buying, and.
• Led Upfront strategy, inclusive of: determining registered budgets, network allocations, multi-year deals, cancellation options, etc. Leveraged options to reallocate quarterly investments and improve performance using.
• Supported the development and launch of in-house media measurement solution to effectively measure and optimize buys against reach, frequency, CAC, and CLV goals.
• Established Spanish-language and minority-owned media strategy to proactively ensure equitable distribution of spend and brand representation across diverse audiences and networks.
• Managed in-housing effort to bring in strategic media partnerships to be managed by internal investment team.
• Led team through negotiations and agreements with the NCAA, NHL, MLB and NASCAR as official insurance partners.

Washington DC-Baltimore Area

• Led team of 6 performance-based marketers responsible for managing over $300MM of Digital media spend for multiple product lines across Paid Search, Lead Gen publishers and Affiliate channels entirely in-house.
• Led SEO functions for geico.com, geico.com/more and local agent pages.
• During time in the role, reduced Auto CAC -26% while driving +13% lift in sales and reducing spend by $30MM+. Doubled Motorcycle (+110%) and Renters (+135%) insurance sales in 2 years.
• Pioneered efforts with 1st party data activation, automated bid strategies, segmentation, personalization, re-marketing, and numerous closed beta tests across Google and Microsoft’s suite of search ad products.
• Improved SEO conversion rate through hundreds of page optimizations resulting in a 4% increase in sessions and 22% increase in auto conversions.
• Improved efficiency of Affiliate channel by implementing technical process improvements such as data-pass and lead scoring which improved conversion rates and eliminated $5MM+ in wasted spend.

Washington DC-Baltimore Area

• Led team of 3 traditional media buyers placing over $80MM in Print and Outdoor media spend entirely in-house.
• Secured over $1M in added promotional value on an annual basis (bonus pages, spreads, promo units, digital, etc.).
• Launched Print attribution program to measure subscriber base response against 1st party CRM data by measuring cost per incremental quote at the individual title level.
• Launched GEICO Safe Phone Zone program in several key states.

B.S.

Education record