Developed Marketing and Technology strategies for multi-use development. Collaborated with construction and operations team during build out of development. Collaborated with incoming tenants to develop mutually beneficial marketing and events programs. • Developed and managed team of 7 in Marketing, Guest Services, Events and Technology operations within $1.5 billion multi-use development. • Managed the design and implementation of $25 million in electronic amenities. • Developed processes and reporting structure for $20 million budget.• Collaborated with existing support departments within NFM to developed and Integrate all new Marketing and Technology processes.

June, 2015- February 2017Earned Black Belt in Six Sigma to address inefficiencies in Dallas and Akron marketing offices.• Generated incremental $500K annually by improving mobile site effectiveness 45%.• Reduced internal POP workload by 75%, saving 20% in print costs and approximately $300K in total costs while improving turnaround time and quality of product.• Championed corporate wide assessment, evaluation, and redesign of interdepartmental processes to realign strategy, production and implementation.• Assessed print production process in Akron office and reduced review and production time by 40% per vehicle.• Researched, championed and implemented new budgeting software to support Dallas budget process resulting in a 35% reduction in time spent on forecasting and planning.• Managed adoption, design and implementation of Dallas budgeting software in Akron offices.August 2010- June 2015Developed long-term solutions to internal business issues by leading internal teams, in collaboration with external agencies, to automate and streamline marketing and cross departmental processes. Facilitated marketing strategy sessions for major seasonal promotions.• Gained 21% reduction in production and promotion costs by redesigning internal Marketing systems and processes.• Developed new consolidated budgeting process to manage budget for four U.S. and two Canadian brands totaling +$100M.• Designed omnichannel campaign that combined traditional and digital marketing tactics generating an incremental 8% year-over-year growth.August 2007- August 2010Managed brand strategy, tactics, creative direction and budgeting for Peoples and Mappins Jewelers in Canada.• Achieved multi-year, double-digit comp growth and highest national brand awareness in category despite budget reductions.• Improved production efficiency to offset yearly reductions by collaborating with other departments to improve turn-in and review processes resulting in 18% reduction in agency hours.

Managed brand strategies, creative direction, and strategic product alignment. Oversaw all print vehicles, managed budgets for two brands totaling $13M, and accountable for production of all collateral materials.• Spearheaded creative direction and strategy for two brands. • Supervised 30 new store opening events and local collateral.

Developed creative direction and strategy for two brands. Oversaw creation of all print vehicles for Mappins Jewelers. Created all marketing communications for internal and store-based teams. Supervised budget for two brands.