Responsible for 50 industrial automation suppliers totaling over $22 million in annual sales. I collaborated with, sales, suppliers, purchasing, marketing, product distribution center, technical support, and IT/Dev Teams. Formerly served as product management track leader for ERP system conversion project; coordinated with all track leads/departments achieving successful launch of Prophet 21 ERP software and replacing legacy system(s) used throughout the company.

Led a team of digital content specialists and photographers responsible for populating product specification data, technical documentation, and images for company website. Managed a database of over two million products with a focus on data accuracy/integrity, providing enrichment to customer experience for ecommerce, and a versatile product search toolkit for the inside sales team.

Managed the company's PPC ad campaigns on Google, Bing, Yahoo, and Facebook platforms, totaling over 120k in monthly spend by end of term. Contributed to the increase of monthly PPC revenue from 70k to over 500k over five years. Developed and implemented ongoing SEO strategy with marketing management. Developed static content for company website and created/maintained multiple partner websites to further drive SEO efforts. Developed and launched bi-weekly/monthly email marketing campaigns alongside product management/marketing.

Successfully launched/maintained an email marketing campaign for the company and distributed bi-weekly/monthly emails to over 150k customers. Created a mobile version of the company website. Generated regular static web content updates for company website. Maintained a rotating product spotlight for company website home page. Piloted the company's efforts into social media marketing campaigns across major platforms (Facebook, Twitter, YouTube, et al.).

Collected, analyzed, and reconciled product specification data and technical documentation for hundreds of thousands of items across a wide range of suppliers. Worked with product management to define product templates and refine user experience for product searches on company website.