Chris David Email and Phone Number

As Senior Vice President of Operations and General Manager of VegasInsider, I led the development of a new website, mobile app, and eCommerce platform. This involved building and leading a diverse team across various disciplines, including eCommerce, content, design, SEO, analytics, marketing, and social media.Through strategic initiatives, I tripled affiliate marketing revenue and achieved a 300% increase in annual revenue. I successfully positioned VegasInsider as the top affiliate in key markets like Michigan, Ohio, New York, and Pennsylvania. I also developed innovative eCommerce subscription models, attracting both novice and experienced bettors.I championed a data-driven approach, leveraging insights to inform business and product decisions. As the business and product owner, I led the creation of Product Requirements Documents (PRDs) and oversaw the development of high-quality products.I fostered strategic partnerships with industry leaders like Freestar and STN Video, driving significant revenue growth. I also collaborated extensively with Better Collective's senior leadership to align on strategic goals. As a strong leader, I mentored and developed a high-performing team, fostering a positive and collaborative work environment.

As the VegasInsider Director of Content & Product, I managed the development and implementation of a comprehensive content and product strategy for VegasInsider, while successfully navigating a company acquisition and ensuring a seamless transition of the website under new ownership. Acting as product owner, I successfully led the development and launch of VegasInsider 2.0, a mobile-first website that significantly increased user engagement and acquisition. By leveraging agile methodologies and collaborating with cross-functional teams in UX, Design, Engineering, and SEO, we delivered a high-quality product on time and within budget.I implemented industry best practices to optimize content for SEO, driving organic traffic and boosting commercial and affiliate revenue. Collaborating closely with the Commercial team, I executed successful campaigns for high-profile clients like FanDuel, DraftKings, bet365, and BetMGM.To strengthen VegasInsider's position as a key player in the sports betting industry, I founded a dedicated media division, focusing on original content and strategic partnerships. I also collaborated with other Better Collective entities, such as RotoGrinders, to create engaging content and drive user acquisition through Free-to-Play games and products.My efforts have been recognized by major media outlets like the New York Times, ESPN, and USA Today, solidifying VegasInsider's reputation as a trusted authority in the sports betting industry.

As VegasInsider Sports Editorial Director, I successfully developed and executed a comprehensive content strategy for VegasInsider. I managed and mentored a diverse team of writers, producers, editors, and freelancers, ensuring the delivery of high-quality content within budget and deadlines.To optimize organic visibility and drive traffic, I implemented a successful evergreen content plan, focusing on high-value, SEO-optimized content for key sports betting terms. VegasInsider achieved top rankings for critical keywords like NFL Odds, Super Bowl Odds, and World Cup Odds.I collaborated with cross-functional teams to identify content opportunities and align with broader business objectives, including Free-to-Play games, Subscriptions, Seminars, and Community. This involved consulting on product development and creating engaging content for these initiatives.I played a key role in the successful acquisition and subsequent sale of VegasInsider to Better Collective.

As Managing Editor of VegasInsider I oversaw the daily operations of the editorial team, including content strategy, planning, and execution. I worked closely with senior management to develop and implement a comprehensive content strategy that aligned with the company's business objectives and target audience.I managed a team of writers and editors, scheduling assignments and allocating budgets. I also established high standards for quality, accuracy, and consistency in all published content, while collaborating with SEO teams to optimize rankings.To further enhance the impact of content, I worked with Marketing and Commercial teams to integrate messaging and promotions for clients and VegasInsider's eCommerce products. Additionally, I played a pivotal role in the migration to a new Content Management System, assisting with the development of specifications.

As a key member of the team, I initiated and managed customer support for an innovative online Fantasy Sports platform. I provided timely technical assistance, resolved complex user issues, and contributed to rigorous testing of new features and functionalities.Additionally, I collaborated with marketing teams to execute successful sponsorship campaigns with major brands like Anheuser-Busch and Miller Lite, driving brand awareness and customer acquisition.