Chris Deboer

Chris Deboer Email and Phone Number

Executive Vice President at HS&R Sales and Marketing Solutions, LLC @ HS&R Sales and Marketing Solutions, LLC
san ramon, california, united states
Chris Deboer's Location
Walnut Creek, California, United States, United States
About Chris Deboer

Chris Deboer is a Executive Vice President at HS&R Sales and Marketing Solutions, LLC at HS&R Sales and Marketing Solutions, LLC. They possess expertise in pricing, retail, inventory management, forecasting, grocery and 12 more skills.

Chris Deboer's Current Company Details
HS&R Sales and Marketing Solutions, LLC

Hs&R Sales And Marketing Solutions, Llc

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Executive Vice President at HS&R Sales and Marketing Solutions, LLC
san ramon, california, united states
Website:
hsrsales.com
Employees:
24
Chris Deboer Work Experience Details
  • Hs&R Sales And Marketing Solutions, Llc
    Executive Vice President
    Hs&R Sales And Marketing Solutions, Llc Jan 2021 - Present
    San Ramon, Ca
  • Hs&R Sales And Marketing Solutions, Llc
    Vice President Business Development
    Hs&R Sales And Marketing Solutions, Llc Jul 2017 - Jan 2021
    San Ramon, Ca
  • Diamond Foods, Llc
    Director, Customer Marketing
    Diamond Foods, Llc Jan 2017 - Jul 2017
    Stockton, California Area
  • Snyder'S-Lance, Inc.
    Revenue Growth Management Lead
    Snyder'S-Lance, Inc. Mar 2016 - Dec 2016
    Stockton, California Area
  • Diamond Foods, Inc.
    Director, Customer Marketing
    Diamond Foods, Inc. Feb 2015 - Mar 2016
    San Francisco, Ca
  • Nestle Usa
    Director, Strategic Pricing
    Nestle Usa May 2013 - Dec 2014
    Oakland, Ca
    Key contributor of redesign of performance requirements for $1.3B trade budget across all divisions. Led Strategic Pricing initiative in Ice Cream division worth $21.5M of incremental profit. Tested new third party promotion delivery systems.
  • Dreyer'S Grand Ice Cream
    Director Of Pricing And Trade Strategy
    Dreyer'S Grand Ice Cream Nov 2010 - May 2013
    Oakland, Ca
    Managed $400M trade budget across Ice Cream portfolio. Set account level trade rates for each of six brands. Led analytics and reporting related to pricing and trade management. Created annual trade planning process focusing on maximizing total ROI. Forecasted pricing for key Nestle and competitive products and impacts to volume. Led analylsis and implementation of four price changes. Managed upgrades to trade management system and integration of Pizza business.
  • Safeway
    Director, Center Of Store Optimization, Lifestyle Department
    Safeway Oct 2008 - Dec 2010
    Managed center of store innovation at 15 test stores. Innovations and improvements virtually eliminated out of stocks at test stores, improved Corporate Brands penetration and increased display space. Responsible for fixture and schematic innovation, assortment, pricing, and schematic integrity. Played a key role in launching second “Market” limited assortment store in San Jose. Store achieved profitability after six periods.
  • Safeway
    Category Director, Nonperishables
    Safeway Feb 2005 - Oct 2008
    Managed several categories in the Family Care department. Initiated the first ‘Baby Club’ loyalty promotion, reengineered space and assortment via the Optura procsess. Was the first to use the Galleria tool to create store specific schematics for the Baby desk. Accurately forecasted category sales and profits.
  • Safeway
    Sales Manager, Pacific Northwest Divisions
    Safeway Sep 2004 - Feb 2005
    Managed sales and profits for Portland and Seattle divisions worth $7.5 billion in sales. Forecasted financial performance and adjusted promotions to achieve sales and profit targets. Worked with Division Presidents and Category Directors to align category objectives with division objectives. Acted as Alaska Coordinator to educate enterprise regarding unique aspects of our Alaska operations.
  • Safeway
    Category Director, Nonperishables
    Safeway May 2002 - Sep 2004
    Acted as the single point of accountability for the sales and profits for the shelf stable juice and coffee categories nationwide. Forecasted and managed sales, markdowns, allowances and profits. Aligned promotions, pricing and product mix to support company strategies. Initiated a program in include local coffee roasters on shelf as a point of difference. Interfaced with several support organizations (Corporate Brands, Logistics, Inventory Management). Mentored and developed team of three direct reports.
  • Safeway
    Director, Pricing And Promotion, Corporate Brands
    Safeway Oct 2000 - May 2002
    Developed pricing and promotion recommendations, led Corporate Brands participation in the SCOP process. Created and executed integration plan for Genuardi’s corporate brand program, exceeding sales and profit goals.
  • Safeway
    Category Manager
    Safeway May 1997 - Oct 2000
    Managed all aspects of $500,000,000 shelf stable beverage desk (Soda, Shelf Stable Juice, Coffee/Tea/Cocoa). Provided superior service to stores, determined product selection and shelf placement, developed pricing strategies and marketing plans to drive category sales and profits, negotiated with vendors to achieve the best possible cost, worked with buyers to maintain in-stock conditions, analyzing competition to identify threats and determine appropriate response. Fully participated in three SCOP sessions, including co-team leader for Group 19 (Coffee/Tea/Cocoa).
  • Safeway
    Buyer
    Safeway Nov 1996 - Mar 1997
    Managed over $11,000,000 warehouse inventory while retaining DSD/bread plant responsibilities.
  • Safeway
    Associate Buyer
    Safeway Aug 1996 - Nov 1996
    Managed service and inventory levels for $2,000,000 inventory; created and maintained allowances, vendor and item data for Bread Plant, DSD and warehouse vendors. Created and maintained firm orders.
  • Safeway
    Assistant Manager
    Safeway Jul 1991 - Aug 1996
    Delivered superior customer service, planned, ordered, and merchandised division ad and coupon book. Responsible for all aspects of store performance at $250,000-$650,000 per week (sales) facilities. Actively participated in identifying potential cost savings within the company. Participated in three grand openings.

Chris Deboer Skills

Pricing Retail Inventory Management Forecasting Grocery Consumer Products Management Sales Pricing Strategy Customer Insight Leadership Analysis Market Planning Advertising Shopper Marketing Process Improvement Ac Nielsen

Chris Deboer Education Details

Frequently Asked Questions about Chris Deboer

What company does Chris Deboer work for?

Chris Deboer works for Hs&r Sales And Marketing Solutions, Llc

What is Chris Deboer's role at the current company?

Chris Deboer's current role is Executive Vice President at HS&R Sales and Marketing Solutions, LLC.

What is Chris Deboer's email address?

Chris Deboer's email address is de****@****ell.net

What is Chris Deboer's direct phone number?

Chris Deboer's direct phone number is +121021*****

What schools did Chris Deboer attend?

Chris Deboer attended Usc Marshall School Of Business, University Of California, Berkeley, University Of York.

What skills is Chris Deboer known for?

Chris Deboer has skills like Pricing, Retail, Inventory Management, Forecasting, Grocery, Consumer Products, Management, Sales, Pricing Strategy, Customer Insight, Leadership, Analysis.

Who are Chris Deboer's colleagues?

Chris Deboer's colleagues are Margarita Zaragoza, Gordon L., Paige Cecil, Adrian Preciado, Chris Spangler, Bill Harrington, Christy Applegate, Mba.

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