Leading medical technology company with $28B+ annual revenue and 84K+ employees worldwide; NYSE: MDT.As Medtronic put new leadership in place and transitioned out of its existing distributor model, recruited as one of a select few from NY/NJ distributor to leverage sales leadership within company’s restructured Spine & Orthopaedic business with a focus on New York-Presbyterian/Columbia University Medical Center, The Allen Spine Hospital, and Morgan Stanley Children’s Hospital accounts.Continues to strengthen relationships and drive sales growth for top accounts within the New York City market.Oversees all direct sales and business development functions across territory. Defines pricing strategy, develops and leads go-to-market strategy for new products, manages accounts, and ensures optimal service delivery within a mission-critical setting.Develops and executes annual strategy for territory growth in alignment with overall division/corporate objectives.Covers a wide range of OR cases daily. Verbally assists techs/staff to ensure proper preparation and functionality of implants.Identifies physician challenges and leverages product benefits to meet specialized and changing needs of customers.Designs and leads in-services, workshops, and other educational programming to communicate product knowledge/value.Maintains in-depth knowledge of products, product (FDA) and healthcare information (HIPAA) regulations, and reimbursement.Member of team that recruits, interviews, and hires new sales reps. Manages and mentors associate reps.Doubled annual sales in first year.Acquired market share by working with surgeons/physicians to establish KOLs and position of influence.

Leading medical technology company with $28B+ annual revenue and 84K+ employees worldwide; NYSE: MDT.As Medtronic transitioned to a new NY/NJ distributor (which would become company’s third-largest distributor), selected to revitalize underperforming territory encompassing 14 key hospital accounts.Developed and implemented effective strategies to exceed territory market share and revenue objectives. Designed and personally followed “Rule of 3” methodology, ensuring face-to-face interaction with key surgeons and physicians each day to rebuild trust that had been jeopardized in the transition to a new distributor.Accounts included New York-Presbyterian/Columbia University Medical Center, Morgan Stanley Children’s Hospital, Lawrence Hospital, The Allen Spine Hospital, Hackensack, UMDNJ, and others.Covered a wide range of OR cases daily. Verbally assisted techs/staff to ensure proper preparation and functionality of implants.Successfully launched new products that were critical in the growth of Medtronic’s spine business (INFUSE Bone Morphogenetic Proteins) while also leading the integration of newly acquired products (Kyphon, kyphoplasty) into existing accounts.Designed and led in-services, workshops, and other educational programming to advance awareness of product benefits.Maintained in-depth knowledge of products, product (FDA) and healthcare information (HIPAA) regulations, and reimbursement.Member of team that recruited, interviewed, and hired new sales reps. Managed and mentored associate reps.Drew upon previous operations background in automating manual processes and modernizing systems.Exceeded prior year’s number of units sold for 14 consecutive years, delivering 10% average growth despite fierce competition, industry consolidation, and intense pricing pressure. Named Sales Representative of the Year among 42 with 120% of quota (2008).Named Rookie Sales Representative of the Year among 8 new hires in 2001 for outstanding performance.

Held accountability for 8 management reports and performance of 120-member workforce providing document management services within a high-volume New York City branch. Served as a liaison between the sales and production operations to ensure timely and efficient delivery. Directed hiring and staff scheduling, held employees accountable, and professionalized business practices.