• Manage Duty Free advertising budget and oversee incremental, weekly creative requests for Patrón Tequila while managing Account Executive• Direct 5 graphic designers and collaborate with Art Buyers in a fast-paced environment for Patrón Tequila’s value-added packaging, quarterly retail point of sale material, ad hoc advertising creative requests and quarterly client newsletter• Execute national events for Stoli Vodka by engaging vendors, partners, local influencers and celebrities to generate buzz and increase national brand awareness by 3%• Own annual trends research to help guide strategy and adjust retail programming to remain competitive among premium spirits category

• Concepted new business ideas, led office brainstorms and pitched ideas which led to new business that resulted in $430K gross revenue, including Thomas’ Bagels and English Muffins• Led and managed national Milo’s Kitchen Treat Truck tour that resulted in 5+M social media impressions, $3+M PR impressions and 57,945 samples distributed which lifted sales by 16% from previous year• Oversaw client budgets equaling $4M (20% of Inspira’s sales)• Managed 2 marketing research interns who handled event logistics and negotiated sponsorships

• Executed national PR event for GoGo squeeZ “Play Day” that resulted in 85.9M impressions from press releases and 165,215 unique website visitors in 12 days• Owned robust ROI study for clients such as BIC and Ocean Potion Sunscreen that provided purchase intent, recommend intent, competitor analysis and consumers’ views of brands• Created and project managed program calendar, training manuals, weekly reports, routing schedules, creative vendors, staffing agencies and permits

• Interviewed, hired and trained 30+ in-market staff to execute national programs• Oversaw and executed 420 national retail sampling events which introduced new products for Tyson Foods to 80K consumers• Negotiated sponsorships and permit fees for events with 300K attendees in major cities nationwide

• Served as team member for the Boots Beauty account. Strong focus on social media/visibility for the brand. • Researched social media trends to create greater brand awareness of Boots Beauty in the USA• Created product promotion material for beauty editors for Boots Beauty, as well as worked to develop those relationships by phone and social media.

• Manage all social media property, including Twitter and Facebook