Chris Dobson Email & Phone Number

RevLifter personalises deals (coupons/ egifts/ clearance items/rewards) for advertisers across any marketing channel.The platform uses AI to understand real-time signals from users onsite behaviour to deliver the right deal to the right customer at the right time, to achieve the advertiser’s goals.It works by personalising offers on a retailer’s site and off-site which are designed to deliver incrementally and prevent customers leaving to look for deals on competitors.The platform is uniquely used by each retailer to deliver their specific goals, which often include; more new customers, higher AOV, and conversion rates.RevLifter is available worldwide, rapid to integrate and paid on performance.

London, United Kingdom

Cohere Capital, a Boston-based private equity firm focused on investing in leading tech-enabled middle market companies, announced that it has made a strategic growth investment in San Luis Obispo, California-based iPromote. iPromote is a leading omni-channel digital advertising platform purpose built for small and medium-sized businesses (“SMBs”).

Durham, United Kingdom

SaleCycle is an international, independent and GDPR compliant marketing solutions company built on a proprietary data-driven tech stack and award winning solutions team that together help clients increase conversion rates, recover abandoned sales and drive customer loyalty.

London, United Kingdom

The Exchange Lab is a Programmatic Specialist, connected to the world’s largest digital media marketplace, providing a fully managed service to direct clients and agencies. With data at the core, the company’s proprietary technology, Proteus, enables multi-platform programmatic solutions and integrates data from the world’s leading DSP’s, adservers, viewability and verification partners as well as first and third-party customer data. Proteus’s unique programmatic technology creates a holistic view of the digital ecosystem, translating data into a unified format. This allows The Exchange Lab’s team of Programmatic Specialists to make informed decisions that can be actioned directly through the systems unique Trading, Optimization and Reporting applications. Headquartered in London, and founded in 2007, The Exchange Lab operates from offices in the UK, North America and Asia.

London, United Kingdom

Using its proprietary technology platform The Exchange Lab provides a service which allows us to plan, execute and optimise programmatic advertising campaigns across a wide range of audience sources. As an independent and agnostic platform TEL's technology, Proteus, integrates with the broadest range of digital inventory by interfacing with the major independent DSPs seeking out the best performing inventory, in real time, across different inventory sources to achieve and optimise campaign objectives. Because TEL accesses multiple sources of digital inventory, including display, video and mobile, it delivers enhanced ROI to advertisers or agencies looking to undertake performance or brand programmatic advertising campaigns on a regional or global basis. TEL’s clients experience their advertising spend being directed to various audience sources in the best mix to most effectively achieves their campaign objectives. In the complex and increasingly dynamic programmatic ecosystem, working with TEL gives advertisers and agencies comfort that they are accessing the broadest and deepest range of digital inventory. TEL’s flexible approach and technology naturally evolves and incorporates new and existing platforms providing future proof agility for advertisers in an ever changing landscape.

London, United Kingdom

London, United Kingdom

Executive Vice President and General Manager – BBC Advertising Division BBC Worldwide Executive Board member responsible for advertising monetisation strategy and execution across all BBCWW divisions and BBC World News• P&L responsibility across $400m revenue, $20m opex and a direct staff of 150 in EMEA, Asia and the US.• Advertising strategy for National TV, pan regional TV, online and mobile• Advertising execution through direct staff across 17 offices globally for BBC World News, BBC.com, BBC Mobile, BBC America and BBC Global Channels and JV’s.• Management of the BBC ad funded programming and commercial production unit• Appointment and management of sales partners for national BBCWW channels in Tier 3 markets• Trade marketing, Business intelligence and learning and development strategy and implementation.

London, United Kingdom

MD of the UK online business responsible for audience generation and monetisation• Full P&L responsibility across $250m revenue, $70m opex and a staff of 250.• Content and Programming• Consumer and trade marketing• Sales and Service• Finance and HR

Vice President, Global Advertising Sales - Microsoft Online Services GroupResponsible for leading sales strategy and execution for all Microsoft audience advertising monetisation opportunities – c $2 billion revenue- across search, social, display, video, mobile and gaming. • National and multi-national sales through incumbent, partner, JV sales forces and syndication partners across 42 countries.• Direct staff of 100 and indirect of 600 worldwide• Target setting by country/property, Learning and Development programmes• Inventory and Pricing strategy and policy• Client category development

Vice President, International Advertising Sales - Microsoft Online Services Group Expanded leadership remit to encompass all online properties in the MS portfolio for all markets outside of the US plus global multinational sales and agency relationships. This network comprises display, search, mobile, in game advertising and IPTV. • Direct staff of 150, indirect c300 .• Managed omplex matrix of direct sales force, partner sales forces and JV companies

London, United Kingdom

Sales leadership position responsible for national and pan national sales, trade marketing, online sales strategy for MSN and Windows LIve portfolios of product.Reporting to the VP EMEA

London, United Kingdom

Responsible for leading new business development, pitch management and Zenith brand development / marketing for all EMEA offices and Europe based global business. Matrix management of all new business heads in the region. Reporting to the head of global business development and the CEO EMEA.

London, United Kingdom

Vice President UK and Pan Regional Sales – Viacom networkHead of MTV Networks Airtime and SponsorshipSales (MTV UK, MTV Pan Euro, VH1UK, and VH1 Export) originating from the UK, U.S & Far East.Headed strategy and launch of national sales for MTV UK.