As a division within the Power Systems Business Unit, I led an experienced sales team in the UK that utilized a combination of proprietary and non-proprietary technologies to drive growth across stationary Fuel cell and Microgrid solutions. The approach was with a start-up mentality, aiming to drive organisational change in the longer term. Working closely with technical and x-regional commercial sales teams, my team developed strategic supplier positioning that allowed us to offer competitive Net-Zero behind-the-meter solutions in response to the growing demand for carbon neutrality. Additionally, in my capacity, I also served as the European Business Development Leader for Net-Zero behind-the-meter sales with the commitment to expanding knowledge and expertise in the clean technology space.Select Contributions:• Ring fenced clean technology portfolio as a separate division within the Power Systems Business Unit to remove risk of revenue dilution across the core.• Developed key commercial partnerships with critical suppliers, creating a standardised/cost-competitive Hydrogen Fuel Cell solution.• Executed commercial partnerships with two Battery Energy Storage (BESS) suppliers, elevating the team’s ability to provide behind-the-meter microgrid solutions.• Accelerated the Hydrogen Fuel Cell pipeline in Europe from $2M to $100M.• Won two Microgrid projects totalling $6M in revenue for 2024.• Kick started negotiations with Energy as a Service (EaaS) suppliers, targeting energy intensive clients that are sensitive to high capital outlays.

I led the development of the global marketing strategy for the Rental, Tactical, and StationaryMilitary and Behind-the-Meter energy management segments. I provided critical insights intomarket shifts across a diverse range of technology portfolios, contributing to our businesstransformation processes. My role includes owning the simulation process that feeds directlyinto the annual operating plan and sponsoring new product development programs that alignwith core business growth. In my capacity as a representative of the organizations growthoffice, I was the lead liaison for all new technology advancements. I provide leadership,direction, and development to a multi-cultural marketing team based in several locations,including Dubai, North America, Australia, and China.Select Contributions: Improved the accuracy of regional simulation forecasts from 78% to 92% by providing credibleforward-looking analytics to support 36-60 month projections Led the 10-year product roadmap cycle, collaborating with external analysts and driving alignmentwith the organizations Market Intelligence team and Regional sales leadership council, ensuringproduct alignment with the market demand Managed a team of experienced marketing leaders to develop a coherent Rental Power marketingstrategy that exceeded our first-year revenue projections of $5M, forecasting $15M with a 30%standard margin target. Gained alignment with the Cummins Growth Office to develop clean technology solutions,targeting regions with near term net-zero ambitions.

I drove the development and execution of the global marketing strategy for Lean Burn Gaspowered generation, aligning it with our 1 to 5-year growth strategies. With a keen focus onidentifying and addressing barriers to success, I employed 'out of the box thinking' to maintainexecution alignment and drive profitability. Partnering with the internal market researchbusiness, I used market research analytics to determine investment priorities and address futuremarket trends. Additionally, I spearheaded marketing efforts for new product developmentactivities, creating a perceived advantage and executing on profitability targets. Drawing on thecompetencies of the global marketing communication group, I served as a key representative inglobal marketing FE initiatives. My leadership, strategic thinking, and effective communicationskills enabled me to drive success in all areas of responsibility.Select Contributions: Executed channel readiness and market development efforts in Southeast Asia, North America,Africa, and the Middle East, focusing on Natural Gas Power Generation. Provided critical insights on market sizing, pricing, and value drivers, enabling the ProgramManagement Office to make informed decisions on new product development. Successfully integrated the product business unit with the regional distribution channel to create aseamless path to market, whilst navigating the challenges posed by differing organizational culturesand business systems.

provide marketing guidance to the board, focusing on key strategic growth objectives. Support building critical relationships with local partners to enhance capability and promote a strong learning environment.