- Manage multiple UX programs concurrently including User Centered Design and A/B Testingprograms. - Develop and implement a/b testing strategies for discover.com browser and mobile experiences.Ensure all experiments are tied to clear, measurable KPIs that support business goals as well andalso improve the card member experience. - Provide prototyping and user research for internal business partners to ensure all large-scaleproduct experiences meet customer expectations. Lead agency and business partners indevelopment of digital solutions and guide teams through the design sprint process. - Developed Monthly Business Reviews and product scorecards within the e-Business leadershipteam to create a more data-driven decision-making process within the department and ensurewe’re tracking performance on a regular basis. - Manage online marketing calendar for all experiments (A/B & multi-variate tests) ensuringcampaigns are prioritized based on business value. Work cross-functionally with marketingdepartments to establish standard work to support ongoing online experiments in order to drivecontinuous improvement across the business.

- Owned the creation and implementation of the video engagement marketing program. Workedcross-functionally with Product Management, Creative Services, Analytics and Engineering teams toprovide a best-in-class customer experience. Responsible for strategy, execution and reporting forthe program. - Drove the creation and implementation of new video engagement marketing programs, includingour Free Trialist program aimed at driving Prime sign-up conversions and Mobile App program todrive a 2.3% increase in Amazon Video mobile app downloads. - Leveraged data to analyze and optimize video marketing campaign performance. Performedmonthly A/B tests to improve KPIs including increased customer engagement (streams) by 5% andPrime membership conversions by ~1%. - Developed a channel optimization program that identifies scalable channel improvements,determining optimal campaign length, messaging, etc to drive continuously improving results. - Wrote creative briefs for each new Amazon Original/Amazon Exclusive trailer to be created.Worked with Creative Services team to determine music, copy and scenes to be used for eachtrailer. - Owned key business metrics and reporting on program’s progress against goals and relevantengagement metrics to senior management. - Initiated project to reduce campaign production cost. Moved from an external agency to in-housetalent and reduced cost per promotion by 30% while improving on the quality of the campaigns. - Exceeded department goal of driving three incremental streams per customer per month andincreased Month-over-Month repeat customer rate by 6.5%.

- Created and scheduled merchandising campaigns to Amazon Video homepage across website,mobile and TV devices. Monitored and analyzed effectiveness and implemented ongoing improvements. - Developed a Kids in Household program identifying customers interested in kid’s content andmerchandised relevant kid’s titles accordingly. A/B test performed showed a statistically significant+3.5% increase in click-through rate. - Mobile Lead for all new product features for Amazon Video. Responsible for working withengineers to ensure new features are rolled out with appropriate functionality within our contentmanagement system. - Optimized on-site merchandising campaigns and customer segmentation strategies through testingand analysis, documenting all results and sharing best practices. - Managed two direct report site merchandisers. Assist in goal-writing, overall development and inapplying relevant metrics to their individual projects.

- Developed and implemented navigation/category layout for Nordstrom Women’s Apparel Division leading to a 3% reduction in searches performed by customers shopping the categories. - Managed content marketing calendar for Brand Boutiques, Style Watch, landing pages and product categories. - Oversaw capacity for copy, design and development resources for division projects. Scoped level of effort and plan projects accordingly. - Partnered with development and design teams to assist in designing new CMS templates for both mobile and web based on performance analysis of existing templates.

- Developed KPIs and cadenced reporting program for Nordstrom Online Shoe Division. - Analyzed product category and vendor performance, reporting results to senior management on a weekly and monthly basis. - Provided vendor product analysis to online buying teams and SEO analysis to marketing teams, helping to guide strategy on inventory and seasonal keyword strategy.

- Created and distributed daily, weekly and monthly reporting of online performance to Leadership. - Led implementation of new web analytics platform. Worked with 3rd party vendor Omniture tomigrate historical data, design required reports for Online Marketing teams and new reports toanalyze site features. - Developed weekly, daily, monthly and quarterly sales projections for dsw.com for FY2012. Sales fordsw.com landed consistently within 5% to projections. - Generated reports analyzing key landing page behavior. Helping to improve conversion on under-performing, high traffic landing pages.

• Managed CMS for the consumer-facing website. Developed and implanted customer segmentation strategy for all of scotts.com.• Wrote monthly editorial theme for scotts.com. Ensured online product initiatives aligned with brand strategy.• Managed 2 Content Management Coordinators.• Executed end-to-end process for homepage, brand landing page updates and other online promotional sites. Responsible for internal stakeholder reviews and resolving any issues found.• Managed the Customer Satisfaction Site Lift Survey with Foresee Results to gather consumer insights and identify usability issues for site-improvement prioritization. Worked with cross-functional teams to implement vision across scotts.com.• Owned QA testing and communicated results on all monthly code-releases in cross-OS, cross-platform environments.• Interactive Marketing lead for 2011 site redesign. Communicated frequently with cross- functional teams including Brand Marketing, Design, IT and Legal to incorporate feedback and perform regular follow-ups. Drafted presentations for Leadership approval.

• ATG certified in eCommerce Solutions, Designing Scenarios, and Outreach• Documented and trained on CMS best practices for both internal and external business users.• Identified CMS workflow process improvements and partnered with Engineering to build requirements, scale and prioritize CMS updates.• Managed merchandise catalog for all SMG brands. Ensured all product shots and information was accurate and up to date.• Oversaw all CMS template implementations. Responsible for build, QA, collecting and incorporating feedback.