I joined Alight Solutions to manage client content strategy and development for Engagement Services clients seeking to enhance employee engagement in human resource programs and total rewards. I get to consult with Fortune 500 senior HR executives across multiple industries, including Agriscience, Financial Services, Insurance, Construction, Transportation, Life Science, Hospitality, Non-Profits, and Manufacturing. I develop everything from employee and leadership communications to benefits guides, video scripts, and detailed website manuscripts. Because of my background in public relations and thought leadership, my management chose me to join a team of colleagues to strategize on how to enhance client conversations about applying for industry awards.Multiple client leads have praised my work for adaptability, taking initiative in leading content and client conversations, analytical approach to issue resolution, keeping the big picture in focus, and being a personable, solutions-oriented business partner. One noted: “Chris is one of the very best at his ability to understand and define the path in the face of a lot of ambiguity, get the job on time (or usually ahead of schedule) and make up for lost time. I would think it’s a team of writers working instead of one person!”

I joined Corcentric, a global (US, EU) provider of business spend management and revenue management software and services delivering software, advisory services, and payments, to develop a public relations program supporting all areas of the business (SaaS sourcing, procurement, payments and fleet remarketing/capital financing). I created a PR program from scratch with miniscule budget, including developing communications plans, compiling influencer contacts, educating business partners on policies and processes, and monitoring and tracking placements. I executed on North America SaaS and fleet business thought leadership strategy to enhance brand awareness with engaging, data-driven press releases, bylines, social content, and media pitches to reach the office of the CFO and key analysts.As a result, I attained a 44% media pitch open rate vs. average of 36% (Propel Media Barometer) and secured targeted placements. This includes meeting a sales goal of securing the company’s first article reaching the construction fleet industry. Post-placement, I ensured a cadence of media placement cross-promotion externally on internal and external owned channels (social, intranet).

I joined Aflac's Corporate Communications team in 2014, taking on roles with additional responsibilities, including leading and implemented national B2B and B2C public relations campaigns related to product launches, partnerships, DE&I, CX, and executive thought leadership, with key stories featured in targeted insurance, broker, HR, CIO, technology, and business trades and national publications such as CBS, WebMD, and Reuters. In my public relations work, I transformed technical information into compelling stories for external and internal audiences (employees, sales agents, brokers), composing press releases, bylines, thought leadership and influencer social media content (Facebook, LinkedIn, Twitter, Instagram, blogs), executive briefings and talking points for interviews and media tours (TV, radio, phone), media pitches, national consumer surveys, fact sheets and infographics, internal reporting, award nominations, and leadership articles and emails for VPs, SVPs, EVPs, and C-suite executives. It was exciting to find ways to connect sales initiatives to brand purpose, especially Aflac's award-winning childhood cancer campaign and CSR/ESG reporting.Key accomplishments include my pandemic PR campaign, which restored business partner trust and exceeded stated goals by 157%. I also had the opportunity to improve process efficiency by efficiency 82% for executive review and approval of press releases.I was entrusted with revitalizing Aflac’s Facebook page with a CSR/ESG strategy emphasizing pediatric cancer philanthropy, steering organic and paid campaigns as content planner, creator, and publisher and community manager. My work was honored with 16 awards, and I represented the company as spokesperson and aided crisis communications from a social media perspective.While maintaining these roles, I also copyedited 200+ communications monthly as AP style expert.

Assisting policyholders, agents, and businesses with policy, claim, and billing challenges helped educate me on Aflac's business. Even under highly stressful conditions, I maintained tact and exceeded quality scores. At management's request, I coached a struggling teammate, helping them to achieve satisfactory quality scores.

Responsible for approximately 130 students spanning grades 6-8 each day, I created and implemented original weekly curriculum, including grammar, writing and literary studies. In addition, I supervised student-led organizations such as SGA and music groups for middle and high school, as well as service projects and fundraisers. From 2011-2012, the school entrusted me with the role of acting principal in times of need, due to extended leadership absence because of sickness, overseeing student and teacher relationships and challenges. This position reinforced within me tact under pressuring circumstances and instilled the value of caring and investing in the lives of others.