Strategy and implementation owner for all aspects of SEO across the UK. Role expanded in 2021 to include 3 North American websites.On-site technical SEO strategy focused around taxonomy and crawl rates to ensure as many sku pages are found and indexed by Google. Providing SEO and content guidance across the whole business including Product Managers, Marketing Communication and Merchandising teams. Providing an online opportunity led prioritisation strategyDriving the merchandising teams personal SEO skills in order to achieve organic search goals. This positions the team as SEO content leaders in their own right and drive SEO performance in every aspect of content creation.Integrated content strategy development that drives sales through an online sales narrative. Setting-up effective “in-house” SEO link building strategy. This is proving to be highly successful – providing huge increases in page 1 results for high value areas of the businessAnalytics and reporting through BrightEdge, Botify, Authoritas, Ahrefs and Google analyticsProject management of key SEO related projects. Able to develop prioritisation strategies within the business to identify content and outreach opportunitiesManagement of agencies and bringing on-board of new specialist external teams in order to rapidly progress digital goalsPIM STEP knowledge and understanding of STEP hierarchy. Working independently with an offsite EU manager based in France.Good communication due to my in-depth experience in digital marketing.Key achievements Brady Corporation:Beating Amazon in the search results for product keywords.Full “buying cycle” digital content strategy designed to gain SEO and PPC traffic and then revenue performance while positioning Brady as the expert in the fieldDevelopment of link building strategy to give Brady the best possible SEO and revenue gainMerchandising SEO training to fast-track organic SEO performance across key areas

Strategy and implementation owner for SEO and paid search activity across the UK and Ireland. Development of on-site technical SEO strategy for the new website initiative. Covering coding requirements, site structure and architecture to ensure optimal crawlability by search engines.Content that placed nationwide as the “go-to” for all business related question. These ranged from “how to buy a franchise” to “cheapest business loan”. This was done by creating a Business Knowledge Hub and a blog for fresh content while focusing on voice search opportunities. Budget management of £1.8M for Paid Search, £120K for natural search.Generating paid search click-through improvements but analysing our customer behaviour and answering their needs in well-crafted ad creatives.Implementation of thought-leader topic authority content out-reach designed to increase site authority and drive traffic to our homepage and Business Knowledge Hub. Implementation of LinkedIn sales navigator for the funding managersKey achievements Nationwide Corporate Finance:SEO natural search improvement from page 3 to page 1 for the top keyword in niche.Voice search content strategy that establishes Nationwide as an expert source for all business questions and not just loans. This helped builds trust for the technical sale once contact is made with an enquirer.Improved 21% to 28% conversion to enquiry for paid search enquiries, driving performance increases by implementation of ad creative writing process. Increasing click-through rates from 4% to an average of 12% on highly competitive finance search terms.Improved from 11% to 17% conversion to enquiry for SEO leads. Increased ranking for higher intent keywords.

Technical and Strategic leadership for Pan-European grass-roots SEO and social media strategy. Search engine technical and content strategy development and implementation across 14 European countries.Strategic and tactical owner of SEO e-commerce across 9 countries, 2 brands and 4 languages, generating multi-million pound revenue annually (£59.8M from the SEO channel - 2017).Ensure the content attracts, converts and retains customers by blending SEO fundamentals with insight, analysis and creativity. Successfully gained and retained position 1-2 rankings across the selection of primary keywords and worked to ensured that the transactional content has a consistently high conversion rate providing solutions to prospects. Design of the non-transactional content entices, entertains and provides a solution to prospects, putting Office Depot on their radar for future purchases or indeed converting them to purchaser in the current visit. The post purchase content gives a gentle but compelling reminder of reasons to stay loyal. Strong communication, negotiation and relationship management skills are also required with external suppliers and partners where board level engagement and negotiation is common.Champion and increase the awareness of our SEO channel and activities across wider stakeholder groups and functions. Communicate complex information relating to SEO and Content initiatives to stakeholders of varying knowledge of the subject area. Line manage small team of SEO experts, recruitment, appraisals, motivation and inspiration.Key achievements:Negotiated KPI bonuses to be paid direct to the SEO individuals working on our contract ensuring they will go the extra mile for Office Depot, alongside 37% reduction in contract cost.Reversed inherited downward trend in SEO channel with Germany, Austria and Ireland making the most notable turnaround in search visibility, search ranking and revenue.

Developing and implementing a digital marketing strategy across all revenue streams, SEO, PPC, CRODrafting full digital proposals & quotes for B2B and B2C businesses, Key account management, Client liaison & monthly reportingEnsuring client and own sites generate targeted leads and SERP’s for all tracked phrasesDesigning and building a PPC strategy with budgets up to £1.2M to improve CTR and reduce costsCreating client-specific digital strategies to match their budgets that will still increase lead generation through their websites Lead pitches for organic performance (SEO services)Designing websites that are CRO focused, building and optimising SEO strategies, content management and PPC campaigns.Manage small team of developers and SEO experts.Supporting daily business of companies within the Internet Marketing Hub group in the fields of PPC / SEO, sales, proposals, contracts, business relationship management and key account management.Key achievements:Designed and established the PTE Campaign at 70% of the estimated Google Adwords budget requirements that led to drastic cost reduction per acquisition.

SEO and Web Strategy Consultancy for a large web agency based in Northampton.Working with 16 clients to increase web sales, web traffic and brand awareness:Web strategy development with clientsWeb marketing SEO strategy and implementationForecasting new technologies and developing products for the consulting teamE-commerce conversion developmentSocial Media strategy and implementation Developing and managing relationships with website link partnersWeb marketing team development and training within the company

Worked with board members to re-develop Tenpin customer-facing web technologies and initiatives:New search engine optimised website. 81k traffic per month turned into 153k per month at its peak in September 2010Web marketing strategy and implementationStrategic Planning and forecasting as new technologies became more widely used ie iPad etcE-Commerce conversion strategyPricing implementation and analysisYield management - worked with technical director to develope algorithms and executed automated solution Worked with £83k yearly budget