Chris Evans Email & Phone Number

Los Angeles, California, Us

Directly managed the D2C Shopify+ store, driving 90% of total business revenue through clear sales goal setting & consistent KPI achievement.• Directed digital marketing efforts, managing Google PPC & Facebook ad campaigns, optimizing spend & strategy based on ROAS, CAC & CPC metrics.• Orchestrated the creation and merchandising of items, including imagery, pricing strategies, collections, and web pages.• Leveraged daily analysis of site metrics (CVR, AOV, CAC, LTV, ROAS) to inform data-driven decisions and site optimizations.• Managed Email & SMS marketing calendar, developing targeted campaigns, automated flows & audience segmentation using Klaviyo and Attentive.• Oversaw the Amazon 3P business; credited with consistently achieving sales targets and directing key marketing strategies for market penetration.• Conducted comprehensive forecasting, planning, and P&L management to ensure sustainable growth and financial health.• Led continuous improvement initiatives through A/B testing and customer feedback analysis, championing an outstanding user experience.• Managed external developers and cross-functional teams for custom coding projects, ensuring optimal site performance & functionality.• Coordinated custom sales reporting and commission payment processes, streamlining operations and enabling team efficiency & transparency.• Supervised third-party vendors for Amazon operations, ensuring seamless setup and functionality.• Managed a high-performing Customer Support Manager, ensuring exceptional customer service and support efficiency.

Los Angeles, Us

Took charge of the D2C Shopify+ Store and managed the Amazon 3P Business, driving record online sales expansion. Directed all facets of the customer journey, from onsite experience & digital advertising to merchandising, email/SMS campaigns, and product assortment.• Recognized for driving over 204% growth in direct-to-consumer (DTC) revenue.• Initiated and successfully launched the brand's first email, SMS, loyalty & subscription programs, maximizing customer engagement and loyalty.• Owned the P&L for both the DTC website and Amazon platforms, ensuring financial objectives were met and exceeded through strategic planning.• Implemented innovative merchandising & marketing strategies, resulting in consistent month-over-month growth & introduction of best practices.• Worked closely with key third-party vendors, including web developers, designers, digital advertisers, email marketers, and Amazon specialists.• Developed robust sales reporting mechanisms and KPIs, enabling data-driven decision-making and driving continuous improvement.

Cremorne, Victoria, Au

Senior Manager // E-Commerce (2014-2019)Promoted to a senior eCommerce management position, tasked with driving growth in the N. American ecommerce business, overseeing end-to-end management of product launches, marketing initiatives, and sales objectives, and ensuring alignment with overarching company goals.• Instrumental in achieving 35%+ in growth across the North American DTC ecommerce business.• Developed data-informed sales strategies, accounting for inventory management, conversion targets, and customer retention tactics.• Directed site merchandising activities to create a seamless user experience, including optimizing page layouts, sorting rules, product descriptions,and overall site performance.• Collaborated cross-functionally with marketing, sales & PR teams to drive DTC go-to-market efforts, social media engagement & global initiatives.• Managed the optimization, creation, and budgeting of prospecting & retargeting digital ads, leveraging data to drive campaign effectiveness & ROI.• Assumed responsibility for sales activity and forecasting, proactively monitoring performance against monthly and yearly revenue goals.Senior Manager // Online Accounts (2011-2014)Accountable for driving the expansion of online account businesses, enabling significant growth and revenue generation.• Spearheaded brand integration and optimization across various online partner platforms.• Oversaw prominent third-party marketplaces including Amazon, Dick’s Sporting Goods, REI, Zappos, and Eastbay.• Implemented SEO strategies for Amazon through Amazon Marketing Services, enhancing visibility and driving sales growth