• Oversees Profit & Loss performance, budgeting, and financial optimization of the Digital Sportsbook vertical to reach revenue growth and profitability targets in Ohio, Kentucky and Tennessee• Establishes customer acquisition, development and retention strategies to grow revenue • Manages all aspects of the localized digital business while collaborating with national support teams• Initiates key local marketing campaigns, including media, events and partnerships to drive new business• Partners with brick & mortar Casino leadership to fully execute an omni-channel business strategy

• Drove the strategy & execution of all fan-focused brand marketing & fan engagement tactics• Owned all Paid Social advertising, generating over $100,000 in ticket conversion revenue & over 12,000 new business leads in Year 1, and over $300,000 in ticket conversion revenue & over 24,000 new business leads in Year 2• Marketed the CBJ Student Rush program, increasing the student database by over 7,000 new users in Year 1 (a 53% increase) & setting a franchise record for single-game student attendance (1,200)• Spearheaded a $1 million concourse overhaul project, designed to modernize fan offerings on game nights, including research, concepting, pitching, prospecting & selecting vendors• Liaised with Corporate Partnerships sales team to drive reciprocal value for partners and ideate newpartnership inventory to meet prospect KPIs; created over $400,000 in est. annual sponsorship revenue• Implemented the Blue Jackets Bar Network platform, growing brand engagement within 30+ key social venues in the Columbus area• Managed integrated sales & marketing campaigns spanning email, social media, digital advertising,and sponsorship, from audience segmentation & targeting, positioning, copywriting and direction• Oversaw all NCAA Name, Image & Likeness influencer marketing, signing the first-ever team deal• Planed & managed the marketing & logistical efforts surrounding gameday fan engagement events, such as giveaways, theme nights, & all team sponsored events• Led committees & cross-functional teams to execute the above programs including CorporatePartnerships, Business Intelligence, Digital Media & Content, Public Relations & more• Directly supervised a team of 11 including full-time, intern & part-time roles

*position eliminated due to COVID-19 budget cuts; 70% department elimination • Oversaw all marketing and fan experience initiatives for Ohio State Baseball, Women’s & Men’s Volleyball, Swimming & Diving, and Track & Field• Generated holistic marketing plans for the above sports including digital advertising, giveaway items, promotional schedules & grassroots marketing efforts• Created and executes digital marketing campaigns, primarily through Facebook Business Manager, including providing vision for creative elements, building target audiences & writing ad copy• Increased Women’s Volleyball seasonal revenue to $134,234 for the 2019 season, a 47% increase from 2018• Achieved the first sell-out crowd in Women’s Volleyball program history - 3,994 on 10/6/19• Compiled 7 matches with an attendance over 2,000 – a new Women’s Volleyball single season record• Registered the second highest all-time average attendance for Swimming & Diving dual meets• Led the conference in Men’s Volleyball average attendance – a 5.4% increase from previous year• Guided the Brutus Buddies Kids Club to the highest average event attendance in its history• Served as Assistant Marketer & Producer for Ohio State Football & Men’s Basketball

As an intern within Fan Experience and Promotions in The Ohio State University Department of Athletics, I participated in the planning and execution of marketing efforts across all intercollegiate sports, planned and executed in-game promotions, and interacted with all fans at Ohio State sporting events.

I assisted with the planning and implantation of all in-market marketing efforts while contributing to efforts in single game ticket strategy, collegiate marketing and event marketing. I also co-developed a holistic marketing campaign to further the popularity and usage of the CBJ Student Rush program, as well as collected and input data to assist the business development and ticket prospects of the Club.

I developed and maintained plans of action to complete sponsorship contracts, recorded and monitored inventory spreadsheets of print media, in-arena assets and merchandise, and facilitated contact with new potential sponsorship opportunities. I also created content for various social media platforms.

I conducted extensive market research analyzing brand design trends, team promotions and ticket packages across all major sport leagues. I also managed projects concerning ad-buys for both print and digital platforms, and composed scripts for television and radio spots, including one script that was produced and disseminated.