Chris Geraghty Email & Phone Number

Richmond, Va, Us

Portland

I accepted the role of Communications Manager, viewing it as both a new professional challenge and a chance to showcase the cross-over marketing and communications skills I've honed over two decades, despite never having worked in this industry before. As a vital member of the Swagelok Northwest (US) leadership team, I now spearhead all marketing and corporate communications strategies. Our regional sales and service center, covering Oregon, Washington, Alaska, and the panhandle of Idaho, stands as one of Swagelok Company’s largest among its 80 global sales and service centers. It serves a diverse clientele ranging from the largest global semiconductor and general industrial companies. Notable year-one highlights:• Formulated and implemented an internal communications strategy focused on our relocation to a new headquarters, resulting in a notable year-over-year enhancement in our annual associate engagement survey scores.• Overhauled the customer marketing strategy to closely align with Swagelok’s strategic vision of advancing towards solutions. Created 18 new campaigns with diverse content to facilitate a more targeted approach. Following its recent implementation, lead generation quadrupled within four months, fostering more meaningful conversations between sales representatives and their respective accounts.

Woodburn, Oregon

Led a highly-skilled department accountable for driving revenue and enhancing digital engagement scores across all media platforms. One of my main responsibilities was to devise and execute all manner of region-wide, member-acquisition advertising campaigns that maximize profits. I assumed responsibilities for formulating, executing, and managing annual marketing budget with full P&L ownership. Also, I cultivated and maintained long-term relationships with all vendors to achieve mutual benefits. In addition, I prepared presentation materials and supporting documentation for meetings with executive board and industry partners. Highlights: • Developed and led effective marketing campaigns pertaining to member acquisition and product sales that enhanced gross profit by 225% from 2017 to 2022.• Motivated sales staff, set goals, and provided ongoing incentives that resulted in outpacing sales of highest-margin product by 83% dating back to 2016.• Improved website traffic by developing engaging website content, while reaching out to existing and new users; boosted monthly page views by 119%.

Portland, Ore.

I pursued role to expand professional horizons and work with large global companies. As a co-lead and project manager, I planned and oversaw conferences from ideation through to completion catering Fortune 500 CHROs, CIOs, CISOs, and CFOs, and top leaders in collegiate and professional sports. During this tenure, I educated speakers on all facets of content delivery process to acquire and keep the audience's attention through presentation. I was instrumental in performing in-depth research, conducting behavior analysis, and designing content pitches on sales calls to marketing executives from prospective sponsoring partners.Highlights:• Enhanced and managed multi-market keynote speaker dashboard resulting in team efficiencies and improved content alignment across all markets.• Promoted to content director for marquee Global Leadership Conferences targeting acclaimed Fortune 100 C-Suite executives and professional sports executives.• Relied upon to create high-quality presentations for notable politicians, CEOs and professional keynote speakers to ensure compelling sessions for both performers and audience.

Eugene, Ore.

I continued upward career trajectory within sports industry going from a small school to a national power. I provided subject matter expertise as a Media Relations Director, Historian, and Event Manager for high-profile, revenue-generating sports. In this role, I proficiently wrote and published feature stories, press releases, executive biographies, and social media content in support of communication enhancing nationally-recognized programs. I was charged with directing event staff, full-time interns, and student assistants, managing professional development and performance, and promptly resolving performance issues.Highlights:• Planned, organized, and executed all media operations during a successful grand opening of University of Oregon’s Matthew Knight Arena.• Established media strategies for disseminating multi-channel media content; orchestrated national media appearances and arranged weekly press availabilities for University administrators, coaches, and student-athletes.• Launched early adoption of social media engagement tools for University to connect, market, and story tell; Provided assistance in establishing University as a top-ranked school for social media reach among college athletic departments to enhance recruiting and overall program promotion.

Missoula, Mont.

I started my career gaining experience in various areas of marketing and communications. I served as media relations director and PR specialist for the university's keystone revenue-generating sports. In this hybrid marketing-media relations-website content management capacity, I produced, edited and published all multimedia for the university's official athletic department website. I expanded my PR reach as host of the university's football pregame radio program, UM Sports Journal. Additionally, I served as play-by-play announcer for select sports programs, and strengthened public speaking skills as master of ceremonies for various postseason awards banquets.Highlights: • Oversaw redesign(s) and ran e-commerce for the official athletic department website that saw its unique visitors grow by 120 percent and online logo wear sales grow by 70 percent from 2003 to 2008.• Directed football student-athlete PR campaigns; provided exposure that led to student-athletes winning prestigious national awards.• Served as marketing decision maker and advertising producer for print, radio, television and digital promotions.