Business Development - Diageo Beer Company
CurrentDevelop and execute strategy to promote Diageo beer brands with wholesalers, retailers, and consumers in the Chicago market for an experiential marketing agency that specializes in forging connections between brands and consumers.• Manage business development, logistics, and distribution initiatives to drive sales of Diageo brands including Guinness, Smirnoff Ice, and Lone River Ranch Water hard seltzer; maintain quality through audits and staff training.• Work in partnership with… Show more Develop and execute strategy to promote Diageo beer brands with wholesalers, retailers, and consumers in the Chicago market for an experiential marketing agency that specializes in forging connections between brands and consumers.• Manage business development, logistics, and distribution initiatives to drive sales of Diageo brands including Guinness, Smirnoff Ice, and Lone River Ranch Water hard seltzer; maintain quality through audits and staff training.• Work in partnership with local wholesale distributor Lakeshore Beverage management, sales, and support teams on business development activities in 100 key on-premise and off-premise accounts in Chicago and surrouding suburban area.• Design selling strategy and utilize consultative techniques to generate sales in an evolving, hyper-competitive market; leverage data and sales software to maintain and grow brand presence and drive velocity in chain and independent accounts.• Perform prospecting and hunting for new accounts; won back several non-buy accounts for Guinness Draught.• Cultivate retailer relationships to maximize POS and programming; coordinate B2B sales between retailer and wholesaler.• Provide sales support for the opening of the 15,000 s.f. Guinness Open Gate Brewery and taproom in Chicago in 2023.• Identify opportunities for brand sponsorship and community support via outreach and instructional seminars. Show less
