I guess you could say I learned marketing backwards – starting in branded content / social media strategy in its infancy and then scaling up to transform brands from all strategic angles today. Fifteen years into my career, I bridge the gap between big picture strategic vision and practical execution. I believe the difference is in the details, and that simplicity turns theory into action.What gets me excited isn't limited to a particular category or size of business. I love any good problem that needs fresh solutions. Whether it's a category in decline, a brand with slipping relevance, or smoothing out a rocky customer experience, I'm happiest when everyone's head nodding to insightful and informed solutions.I've been fortunate to work on everything from startups to iconic brands, with 5 Effie and 8 Cannes Lion wins under my belt. If you're looking for a strategist who delivers on effectiveness and excellence, I might be your guy. Say hi!--Core competencies include: Strategic leadership, team management and mentorship, content and connections planning, cross-functional partnerships, insights / analytics and primary research, go-to-market strategy, brand and integrated communications planning, customer experience strategy, social media strategy, digital transformation, cultural marketingIndustry experience: Consumer packaged goods (CPG), automotive, retail, luxury and prestige, direct to consumer, skincare and personal care, style and fashion, travel, banking