Oversee Fan Out's business development, account management, and media services.Advise clients on business and marketing strategy.Develop integrated media plans spanning digital and traditional platforms.Plan, buy and execute local, regional, and national marketing campaigns.Collaborate with clients and agency partners, to ensure alignment of brand and media strategy.

Television and digital advertising sales.Provide a suite of broadcast and digital solutions.Media strategy and planning to develop fully integrated marketing campaigns.Grow revenue, brand awareness and customer affinity.Hearst Eagle award winner.

• Key player in agency business development, participating in pitches that resulted in over $6 million in revenue.• Designed, implemented and managed Rinck’s programmatic advertising service providing behavioral targeting and programmatic ad serving capabilities to clients. • 100% success rate educating clients on benefits of programmatic behavioral targeting and selling-through Rinck’s in-house programmatic services.• Create integrated media plans applying search, social, display, video, mobile, and OTT strategy to achieve client’s business goals.• Regularly present reporting and media plans to senior business leaders.• Successfully managed 30-40 projects simultaneously and consistently hit deadlines.• Establish and manage vendor relationships with local, regional and national ad platforms. • Aggressively negotiate ad buys generating added value for clients. • Manage multiple programmatic campaigns simultaneously while hitting key campaign KPIs.

• Managed complex marketing campaigns with ads running on eight digital platforms. • Facilitated a 600% traffic increase to USM’s transfer student landing page by aligning campaign geo-targeting with the findings of a custom analysis of transfer student addresses.• Presented results of analyses to senior university leadership including the President, Provost and President’s Council.

BS in Business Administration - Marketing3.6 GPA

Provided marketing assistance to local startups via university program.Created market size and segmentation analysis for local start up.

Business AnalysisBusiness Process Mapping

• Sold credit card products such as balance transfers and credit protection, to customers who called to inquire about account information.• Consistently exceeded sales goals.• Regularly ranked in top 5% of over 400 national sales reps.

• Tasked to create a new business unit that would resolve the concerns of customers who posed the most legal and reputational risk to the company. This unit managed the complaints arising from the conversations of more than 500 senior credit analysts.• Expertise in Microsoft Excel led to a leadership role as the team member in charge of developing and maintaining performance tracking processes.• Worked with team to build and foster an environment of continuous improvement.• Earned lending authority up to $75,000 unsecured. Reviewed both new requests for credit as well as the bank’s credit portfolio for risk.• Consistently exceeded sales goals for new card activations, balance transfers and other credit products by using conversations with customers to identify and close sales opportunities.• Updated financial information with customers and analyzed credit reports to determine credit worthiness. Communicated lending approval or decline directly to customer.

Contacted past due customers to collect past due payments and offer long term financial solutions

Analyzed drafts of Federal, State, and Local tax forms and added these forms as computer files in a database for later coding