Chris Hamann Email & Phone Number

Texas, United States

Monroe, Louisiana , Us

Dallas, Texas, Us

Successes:Directed the transition of all consumer direct mail to a single vendor for efficiency and cost savingsCreated variable-print direct mail processes to reduce versions and increase flexibilityDeveloped and implemented a process for dynamic, household-level QR codes in all direct mailImplemented a user-friendly online creative review platform with an annual savings of over $150kDesigned a platform to standardize marketing matrices and capture data to support campaign reporting Defined data-driven process flow for onboarding email journey that reduced version count by 90% Automated third-party geographic marketing claim definition process using Python Developed $15 million annual direct mail forecast to efficiently reach all prospect households Managed implementation of Postie direct mail automation platform Supported four-state Ziply divestiture with seamless customer communication, timely training, and process documentationWhen I’m not changing the game: Define targeting, message hierarchy, and test-and-learn strategy for complex direct mail campaignsAnalyze customer, prospect, and external data sources to develop insights to support strategic planManage multiple agency relationships to ensure process efficiency and optimal timelinesDirect development of PowerBI direct mail and email performance reporting

Dallas, Texas, Us

Partnered with marketing teams to develop strategic targeting for direct mail, email, and other efforts Refined and delivered marketing list requirements to the database team for SQL developmentAdded value to source data through transformation and organizationEnhanced processes to better utilize company and vendor resources and reduce costsDesigned customer profile enhancements in Microsoft SQL Server for implementation by database marketing team Educated residential marketing teams on new data models, as well as available infrastructureand demographic informationGuided peers and teammates on process improvement and campaign execution

Basking Ridge, Nj, Us

Led consumer CRM and prospect email list development Established universal email marketing calendarActively managed peer stakeholders to keep email campaigns on schedule Created efficiencies in list processing through the use of dynamic data sources and outputPartnered with marketing teams to refine and document campaign targetingDelivered accurate, compliant marketing lists using Teradata marketing automation toolsPerformed reviews of peer work for quality assurance and regulatory complianceProvided list development and platform support to peers

Basking Ridge, Nj, Us

Led consumer DSL contract renewal campaignDeveloped Microsoft Access application to quickly generate multi-channel lead lists from source dataEstablished and maintained relationships between CRM and database marketing teamsManaged key retention platform utilized by call center representativesSupervised Verizon CAN-SPAM email compliance process

Master Of Business Administration (M.B.A.), Marketing

Bs, Accounting