Digital Marketing Lead
CurrentAs the Digital Marketing Lead at i-confidential, I oversee all digital content efforts, including LinkedIn, the website, articles, case studies, and newsletters. My primary focus has been on building a strong digital foundation to grow awareness, build trust, and communicate our value in the cyber security space.Key Responsibilities and Achievements:Content Strategy & Management:• Developed and executed a cohesive digital content strategy• Managed the creation of articles, case studies, and newsletters to align with business goalsLinkedIn Engagement & Growth:• Increased impressions and engagement on i-confidential’s LinkedIn page, significantly expanding our reach within the cybersecurity communityWebsite & SEO Optimisation:• Led SEO initiatives that improved website visibility and attracted the right audience, driving targeted trafficCampaign Leadership:• Managed various digital marketing campaigns aimed at raising brand awarenessThought Leadership:• Created thought-provoking content that showcases i-confidential’s expertise, positioning the company as a trusted leader in cybersecurityTeam Collaboration:• Worked closely with cross-functional teams to ensure a consistent message across all marketing and communication channels