Chris Hawk Email & Phone Number

Brooklyn, New York, United States

Brooklyn, New York, United States

Cross-Functional leader responsible for customer data strategy, data orchestration, reporting automation, attribution, and media quality verification across National and Local campaigns.Created the company's first party data approach and co-created second party led growth strategies. Stood up unified, automated reporting capabilities so National and Local teams have a complete view into media delivery and quality at any time. Less time wrangling data means more time thinking about what that data means and making decisions that drive more sales.Champion of data privacy. Crafting consolidation across media and measurement platforms to tightly control access of data. Reducing noise and developing critical system-wide norms. Rebuilt the company's Marketing Mix Modeling and Multi-Touch Attribution approach. Threading capabilities and outcomes through internal teams and external agency/technology partners. Informing media planning. Generating powerful insights about business outcomes.Consistently vetting what's "next." Testing Data Collaboration (Clean Room) technology, alternative currencies, custom models, and much more. Positioning Papa Johns to take advantage of capabilities ahead of competitors.Active participant in industry associations. Lead figure in media and technology partner advisory boards.

Greater Atlanta Area

Delivery lead tasked with helping organizations get quality ROI on their investments from Neustar tools and services through education, collaboration, coordination, and strategic planning. Specializing in data management & media analytics, onboarding, segmentation & syndication, market research, and raw data solutions while also supporting in CRM and MMM/MTA product lines.Pre-sales support in developing use cases and product bundles to meet organizational needs near and future by looking to what solves business challenges and maximizes resources.

Greater Atlanta Area

2018-2019: Connections Investment & Performance(a) Work across brands, customers/partners, and other areas of Coca-Cola North America to cross pollinate best practices & link capabilities (b) Assess, onboard, and scale technology, data, and measurement partnerships across CCNA to help drive the best possible return against media investment(c) Manage & define DMP strategy for Coca-Cola North America(d) Uncover areas of opportunity for Coca-Cola North America to innovate and incubate capability to determine what can scale/return value2017: Marketing Futures (a) Leverage existing tools and vet necessary partnerships/process in order to prepare Coca-Cola North America for shifts in consumer behavior (content consumption & purchase patterns)(b) Addressable Everything - The ability to tailor messages across all mediums and devices so that content reaches the best audience at the best moment in the best context2015-2016: Data Strategy & Precision Marketing(a) Bring Coca-Cola's first-party data to market, extending best-in-class CRM capabilities to digital(b) Refine Coca-Cola North America's marketing toolkit through strategic partnerships with technology and data vendors(c) Programmatic Buying SME(d) Yield Management for Coca-Cola North America (MyCokeRewards.com)

Greater New York City Area

Starcom MediaVest Group encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. With more than 8,000 employees in 130 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others.

Greater New York City Area

Rubicon Project is an advertising technology company on a mission to automate buying & selling in the online display, mobile, and video advertising industries.During my time at Rubicon Project, I partnered with Ad Networks, DSPs, and Agency Trading Desks to manage/increase spend; sell-in broader initiatives; and expand the scope of the partnership. I spent half my time at the company owning the North American ad network revenue goals, managing 5 people directly, liaising with product/engineering, and working across functional groups to push forward internal initiatives.

New York, New York

Yield optimization and operational lead for all Time Inc. programmatic efforts (display/mobile/tablet advertising and sponsored links). Main point of contact for finance regarding programmatic revenue streams. Provide scenario analysis to support growth strategy, research and verify potential vendors uplift, and assist in project management when implementing or optimizing vendor placements.

New York, New York

Part of a centralized group that manages display, tablet, and mobile inventory for all Time Inc. brands. Developed and delivered projection models, delivery pacing reports, audience targeting reports, STR/CTR reports, and ad hoc site/campaign analysis. I was the analytical lead for the company's migration to a new mobile ad server, and worked with our ad server's account team to refine reporting and forecasting capabilities.During my time in this role I greatly expanded my Microsoft Office abilities (particularly Excel) and became familiar with audience segmentation.

New York, New York

Crafted and executed promotions in-book, online, and via e-mail for Time Out New York (weekly publication) and Time Out Kids (monthly publication). In addition, I revitalized the company's movie and theater screening programs. During my time here, I gained proficiency with InDesign, InCopy, Photoshop, CheetahMail, and Drupal.