Chris Heverin Email and Phone Number
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Owner and Managing Director of the Initiative Group since 1990. Has developed and successfully delivered major sporting projects in Australia, UK, USA and Asia. In July 2024 we launched an industry changing initiative, ROI 4 Events Pty Ltd - a business that aggregates services and products for the Mass Participation Events industry based on a "whole of industry" approach - see www.roi4events.comRecently we have launched two new businesses that will make a significant difference to the sport, events and fitness industry in Australia. *AUSSIE FOOTY FIT (www.aussiefootyfit.com.au), a new education-focused fitness program based on Aussie Rules Footy that is open to everyone - great fun, no contact, no experience needed - we are delighted with the response we have had since our launch in Melbourne in November 2024. Standby for some amazing announcements in 2025.*SPORTS ADVANCEMENT TOURS - in partnership with SEDA Group, from 2025 we are providing new professional development and study tours for industry professionals and students to the USA, UK, Europe and Asia. We will be delivering amazing insights and learnings, as well as attending professional sports matches, whilst networking and enjoying an incredible, fun experience that will enhance your career and change your life. www.sportsadvancementtours.com.au As sports specialists, we are experts in commercial rights acquisition and development, strategic representation, especially with Australian government in the events tourism area, project management, media rights development and negotiation and delivering a turn-key solution in management of major events.Specialties: Taking major sporting "concepts" and bringing them to reality - a specialist who delivers commercial success for start-up projects, new rights assets and major events. Our Events Tourism model has provided ground-breaking results for state & local government alongside regional tourism with projects contracted in Victoria, NSW, Queensland and WA.Over the seven years from 2017 till 2023, the Initiative Group was the Australia/NZ/Fiji Licensee for Spartan Race and Tough Mudder Australia.
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Managing DirectorSpartan Race Australia & NzChadstone, Vic, Au
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Managing DirectorSpartan Race Australia & Nz Jan 2017 - PresentSydney, Nsw, Au -
Managing Director Spartan Australia, Nz & Fiji - Tough Mudder AustraliaSpartan Race Australia & Nz Jan 2017 - Apr 2020Sydney, Nsw, AuSpartan is the world's number one obstacle race, located in over 40 countries with over one million people participating in a Spartan race each year. Over the last three years, Spartan Australia has grown significantly, now staging eleven major events per annum across Australia and New Zealand. Our growth has been based on engaging personally with our community on a daily basis, investing in new infrastructure and providing a quality experience that is accessible to racers of all abilities and attributes.
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Chairperson Of The BoardAustralian Mass Participation Sporting Events Alliance Apr 2020 - PresentAMPSEA has been formed by Leaders of the Mass Participation Sporting Events industry to provide an integrated pathway for our industry to navigate through the COVID-19 pandemic. As our industry is based on mass gatherings, we were among the first businesses to be shut down and will most likely be the last to return. AMPSEA's charter is to approach government for direct financial support and stimulus for our industry, whilst providing a best practice model and risk mitigation protocols to enable us to return to business in a safe and healthy manner that is commercially feasible.
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OwnerInitiative Group 1990 - PresentI started the business in 1990 and some 25 years later we have grown to manage business interests across Australia and internationally. Our main focus is on owning and operating major sporting events, with ur events tourism model and partnerships with government proving to be a defining strategy. Key relationships include ownership of Initiative Sport Pty Ltd, joint-ownership of Cape to Cape MTB (www.capetocapemtb.com) in Western Australia, Australia's Number 1 annual Mountain Bike stage event and ownership of the sister international MTB stage event, Port to Port MTB (www.porttoportmtb.com) staged in Newcastle and the Hunter Valley in May each year. Recent projects included Games Director of the Special Olympics 2013 Asia Pacific Games in Newcastle, Southern 80 Ski Race, Festival of Sails in Geelong, Victoria, the staging of a unique two-day adventure challenge,the Bravo Challenge (www.bravochallenge.com.au), which returned to the "Adventure Capital of Australia", Wollongong, on September 2016. Our newest event is the Australia Day Polo event being staged for the first time in Geelong, Victoria in January 2017 - see www.australiadaypolo.com.auIn late 2015, I set up a new consulting business in Sydney with highly respected and credentialed industry professionals, John Trevillian, AM and Craig Sheridan APM. INSPIRE Strategic Solutions is providing a range of services across government, crisis management and major events. INSPIRE is embarking on an exciting journey with clients already coming from Australia wide and across the Asia/Pacific region - see www.inspiress.com.au
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Director1000Steps Leaders In High Performance Sales Jan 2018 - PresentSingapore, SgHeadquartered in Singapore, with offices in Australia, the UK and Indonesia, 1000 Steps is a fast-growing international business offering a unique outsourced BDM model enhanced by specialty sales training and resourcing. -
DirectorInspire Strategic Solutions Jan 2015 - Apr 2020From 1st January 2018, INSPIRE Strategic Solutions, of which Chris Heverin is a hands-on Director, has commenced two major international projects in Darwin in the Northern Territory, working with the NT Major Events Company. The Great Air Race of 1919 is one of the most amazing stories in Australian history, with the completion of the first successful flight between London and Australia - an incredible feat for its time. In 2019 we are celebrating the Centenary with a series of major events across the year - see www.greatairrace.com.au In October 2018 we launched the Territory Tribute project, a unique series of events and marketing platform designed to bring the amazing military history of Darwin and the Top End to front of mind for all Australians and across the globe. see www.territorytribute.com.au
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DirectorFuture Sport & Entertainment Pty Ltd 2011 - 2015Future Sport & Entertainment Pty Ltd was a collaboration between long-term business partners, John Elliott (Sydney) and Chris Heverin (Melbourne). The business focused on the acquisition and commercialisation of rights within the sports industry along with the delivery of strategic marketing and creative services to key clients. We were the Project Manager for the highly successful 2013 Special Olympics Asia Pacific Games in Newcastle and the Hunter that were staged in December 2013 - the largest regional event in Australia in 2013. For a number of years, we also successfully managed the commercial interests of international basketball superstar, Lauren Jackson. -
PresidentFederal District Cricket Association 2008 - 2013I was the President of the FDCA for five years and loved every minute of it. As a Junior-only competition we offered a wonderful participation model for the players and encouraged parents and families to get involved in the great game of cricket. I was very pleased to facilitate the merging of the FDCA and CMCA junior competitions for the 2013/14 season and forming the new South East Cricket Association.
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ChairmanZaidee'S Rainbow Foundation 2008 - 2011Dartmouth, Victoria, AuI am passionate about encouraging people in the sports industry to have the discussion with their family about organ and tissue donation, following the wishes of the individual and helping others to live meaningful lives. As Zaidee's activates 95% of its awareness programs through sport, it is a pleasure to be involved and help this worthwhile cause.
Chris Heverin Skills
Chris Heverin Education Details
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Monash UniversityBachelor Of Education (B.Ed.) -
Salesian College
Frequently Asked Questions about Chris Heverin
What company does Chris Heverin work for?
Chris Heverin works for Spartan Race Australia & Nz
What is Chris Heverin's role at the current company?
Chris Heverin's current role is Managing Director.
What is Chris Heverin's email address?
Chris Heverin's email address is ch****@****.com.au
What is Chris Heverin's direct phone number?
Chris Heverin's direct phone number is (212) 605*****
What schools did Chris Heverin attend?
Chris Heverin attended Monash University, Salesian College.
What are some of Chris Heverin's interests?
Chris Heverin has interest in Family, Coaching Australian Football, Reading Political Thrillers, Cricket, Business Of Sport, Exercising, International Travelling.
What skills is Chris Heverin known for?
Chris Heverin has skills like Strategy, Sponsorship, Event Management, Entrepreneurship, Sports Marketing, Marketing, Sports, Business Development, Leadership, Management, Fundraising, Negotiation.
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