Lead CreditWise product growth team.- Re-launched the Credit Wise user growth team growing the user base from 40 million to 54 million registered users in two years by building a testable, personalized acquisition funnel across paid, affiliate, SEO, and internal channels.- Improved enrollment success rate by 35% by simplifying and customizing enrollment, IDV, and KYC user flows for different user segments and use cases and implementing modernized identity verification methods.

Manage products that improve and simplify the financial well-being for Mainstreet Card customers.- Launched capitalone.com/relief and other partnerships to connect financially distressed customers to local, state, and national aid programs during the Covid-19 recession.- Developed financial well-being product strategy for digital experiences that help Mainstreet customers spend sustainably and weather financial shocks.

Product management consulting for consumer health tech.

Led FEP’s Digital Experience Design Center, including its mission to “make healthcare easy” for 5.6 million FEP Blue members. The Center introduced Reis’ Lean product management principles, design thinking, and scaled Agile delivery (SAFe) to a 50 plus year-old legacy organization striving to simplify experiences in healthcare. Integrated Lean practices to design and develop digital experiences; provided UX designers, researchers, developers, and a rapid measurement methodology to the FEP program; and developed emerging leaders as product managers. Responsible for FEP’s member facing digital strategy, portfolio roadmap, digital solution design and exploration pipeline, Agile delivery, and budgeting.

Responsible for all aspects of FEP’s consumer portal portfolio including: 3-year digital strategy and business capability roadmap; business architecture; implementation of FEP’s MyBlue portal and federated identity platform, single sign-on, and partner liability framework; production support model and managed hosting contact; thought leadership and training at FEP meetings and conferences; and execution of online campaigns to engage members in health, wellness, and financial decisions regarding their healthcare. Forecasted and secured sustained investment in the program through FEP’s management and PMO governance and reported progress and milestones to the FEP Board of Managers. Served as an advising member of the BCBSA Accelerator to explore the viability of emerging technology for adoption or development nationally in the Blue’s system.

Led the transition of FEP’s member digital portfolio from a static website to a multiple web portal portfolio supporting FEP members’ financial, provider selection, and health and wellness needs; scaling the user base from none to 1.25 million registered users. Led evaluation and procurement of FEP’s first health and wellness suite.

Managed market research and analysis for member satisfaction, emerging issues, and product development related to BCBSA Federal Employee Program products.

Managed fieldwork and drafted analysis for qualitative and quantitative opinion research studies. Markets included the U.S., Europe, Asia, Mid-East, Eastern Europe, and Russia. Subject areas included risk communications, legislative/policy issues, corporate social responsibility, and brand development. Worked in both London and DC offices.

Assisted political advisor to the British Labour Party with qualitative research

Grass-roots outreach, online campaign coordination, media relations, advertising production