I provide leadership, ideas, energy in taking businesses forward – leading funding, resourcing and scaling, enabling successful startup and growth, attracting investors, developing innovative products that achieve max ROI. I've started and grown entrepreneurial businesses and have lead corporate enterprises introducing international brand products to the national market.Quick Summary:• 20+ years in business, from successful startups to large corporates• Notable Success #1 – founding & growing Cernotech (Rugged Phones and Caterpillar Mobile Phones) from scratch up to R150m in turnover in 5 years.• Notable Success #2 – Director at Leaf International Communications, introducing HTC phones in SA – growing to R700m in annual turnover.• BComm (UCT), PGDip Advertising (AAA)Endorsements:★ “considerable experience… strategic guidance… leadership”• “Chris Hoffman worked with me on various projects for Caterpillar in his capacity of Marketing Director at Cernotech… We worked as a hybrid advertising agency… Chris’ Commitment to the brand and each individual project was unwavering, and his considerable experience and strategic guidance were invaluable… His leadership played a big part in our success of the campaigns we worked on.”-CF, CreativeDirector, The Public Pool★ “a stronger position than competitors”• “Given his ability and willingness to acquire new skills, and adapt to situations effortlessly and his calm demeanour He was able to successfully navigate the business through one of the most challenging operating environments to face companies globally – the 2008 economic collapse… During a lengthy period when many companies closed their doors, he played a major role adjusting strategies and developing contingency plans to safeguard the company’s future and to ensure its brands were able to exit the crisis in a stronger position than competitors.”-SS, Country Manager, William Grant & Sons(SA and Central Africa)