Chris Hollander Email & Phone Number

Boston, Ma, Us

Amazon One Medical is a human-centered, technology-powered U.S. primary care organization making quality healthcare more affordable and accessible through a combination of in-person, digital, and 24/7 virtual care services | National footprint with ~200 practices in ~30 markets• Shortly after the Iora acquisition by One Medical in Sept, 2021, assumed added responsibility beyond what is listed below for all marketing/consumer growth efforts for entirety of One Medical business lines – Commercial and Iora (Seniors). • One Medical was subsequently acquired by Amazon in February 2023 and, in Fall 2023, assumed added responsibility of overseeing all Brand efforts (including positioning, strategy, architecture, research and creative) for the entirety of Amazon Health Services including Amazon Pharmacy, Amazon Clinic and One Medical.

Boston, Massachusetts, Us

Disruptive, later stage, Health Care company focused on transforming the industry via a value based model delivering high impact relationship based care I 48 practices across 8 states I Founder-led and Venture Capital backed• Brought on to rapidly scale company’s growth efforts, which played an integral role in Iora Health being acquired in September, 2021 by One Medical, a publicly traded, technology powered primary care leader in the Health Care sector. The all-stock deal at the time of purchase was valued at $2.1B• Lead revenue growth generation efforts via a data-driven and consumer centric approach to customer segmentation, patient acquisition, engagement, retention, and market expansion• Member of Senior executive team, reporting into the Founder/CEO, helping create and drive strategies to maximize shareholder value creation• Appointed CMO of One Medical shortly after the acquisition in February, 2022, with new responsibilities for marketing and growth across the new combined entity

St Louis, Mo, Us

• Led all marketing activities for Panera Bread (2100+ unit, ~$6B Revenue, 8th largest national restaurant concept) including brand strategy, digital marketing, demand generation, performance marketing, ECommerce Marketing, CEM/CRM, (including 39MM+ loyalty database), web, brand engagement, traditional advertising, social/earned /public relations efforts, in-café point-of-purchase materials, field marketing and CSR/Societal Impact efforts. • Led marketing support behind Panera's $1.9B Ecommerce business which grew at a 35% CAGR from 2016 to 2019• Panera's loyalty program has grown from 19MM members in 2015 to 40MM in 2020, with 20MM eMarketable customers and 4.3MM marketable via Mobile Push. An evolution to personalization of offers via machine learning has resulted in $100MM of sales over the last two years• Led the development and evolution of the groundbreaking 'Food As It Should be" positioning and fully integrated marketing campaign which led to Panera becoming the category leading reference brand for wellness and clean eating• P&L responsibilities for $270MM Gift Card business which grew at a 6.5% CAGR from 2015 through 2019• Panera named one of Ad Age's Top Ten Marketers of the Year in 2017 as a result of a combination of breakthrough brand and data driven digital transformations

St Louis, Mo, Us

• Partnered with CMO in development of long term brand position, marketing vision and brand strategy for Panera Bread• Led the strategy, development and execution of brand communication and media planning. Drove increasingly positive ROI behind media and messaging each year, resulting in a shift from local to national media buys • Over four years in position, given additional responsibilities leading Social Media, Public Relations, and Field Marketing • Appointed by Founder/CEO to Panera 2.0 Senior steering committee, helping drive implementation and rapid consumer adoption of new technology platform, including kiosk and mobile ordering, aimed at easing consumer friction points in café

Purchase, New York, Us

• Led TM Pepsi Diets portfolio ($3B in retail sales) with responsibility for entire Marketing Mix • Led development of 2010 Operating Plan and three year Strategic Plan behind Diet Pepsi, Pepsi Max and the rest of the No Sugar Pepsi portfolio.• Key member of Pepsi marketing team tasked with rebranding Pepsi in 2009, including new identity, positioning and communication

Purchase, New York, Us

• Received “Top Performer “ Award given to top 25% of Band 1(Snr Mgr) employees every eligible year• Responsible for management of the 3 Core Ready to Drink Business Lines (Lipton Iced Tea, Lipton PureLeaf, Brisk) with net revenue exceeding $350MM. In 2007, Lipton business significantly over delivered against Operating Plan by 26% • Led senior level cross functional development and launch of Lipton Gallon Jug packaging initiative, at the time the largest volume driving Pepsi innovation for 2009, and Lipton White Tea extension for Lipton Iced Tea , winner of ‘07 Unilever Global Marketing Excellence Award for driving largest share gains across Unilever portfolio.

Purchase, New York, Us

• Developed strategic vision for and managed implementation of Pepsi’s teen initiatives, evolving relevant platforms of music and car culture. • Created, developed, negotiated and managed groundbreaking digital partnership with Yahoo Music, to co-create original music programming and branded entertainment (pepsismash.com) o Surpassed year 1 traffic goal of 2MM visitors in first month. Partnership continued for 5 years Unique Smash branded videos are viral, with multiple millions of hits across Internet to this dayo Online platform represented one of the first major branded entertainment programming on web whose formula currently continues to be mirrored by multiple teen related advertisers• Developed, negotiated and managed complex multimillion dollar sponsorship deals with music’s biggest stars including Kanye West, Gwen Stefani, Mary J. Blige, and others.

Purchase, New York, Us

• Part of 3 person launch team behind Pepsi Vanilla whose business results exceeded forecast by 113% in first year and successfully outsold first-to-market Vanilla Coke within 6 months post launch• Partnered with NFL to create a multi-platform program to launch Pepsi Vanilla culminating in the Pepsi Vanilla NFL Kick-off Sponsorship including all onsite, on-air and retail extensions

Purchase, New York, Us

• Co-Authored Mountain Dew’s Three Year Strategic Plan with Director, recommending a return to focus on base Dew while creating and championing the initial development of Dew’s gaming strategy • Created and managed “Destination Dew”, a trade-focused equipment/POP program that resulted in placement of over 20,000 pieces of equipment (tripling expected store participation) that served as Best practice for other brands • Managed all aspect of Code Red brand post-launch including activation, sponsorship of And1 Street Basketball Tour, website development, brand analysis and sales alignment

Purchase, New York, Us

• Managed key launch initiatives behind Code Red, at the time, the soft drink industry’s most successful new product launch in last 18 years. Responsibilities included sampling, POP development, analysis, and managed subsequent launch of Code Red Take Home packages • Led development of National Mountain Dew “Boarding School” promotion. Successfully negotiated with Salomon to barter snowboards for media value, and worked with ESPN to support promotion with tv advertising highlighting Mountain Dew athletes

Purchase, New York, Us

• Managed on-pack and in-store communications of blockbuster national promotions. Key accountabilities included negotiating supplier contracts, budgeting, developing packaging graphics, point of sale creation and management of business analytics

• 5th person hired at Internet/Digital start-up company focused on bringing digital technology to sports marketplace. Early adopter of digital and Internet technology • Managed roll-out and sales of ISWire, a daily news feed on the business of sports and CoachTV, a digital game video analysis system for sports franchises

Mba

Ba