● Optimize Programmatic Operations & Yield● A/B Testing, Inventory Segmentation, Audience Data, Flooring● Analyzing Brand, Agency & Channel Data for Useable Insights● Automation & Normalization of Programmatic Ecosystem for Hollistic Reporting (BI)● Realtime Data Studio Dashboard for Top Level & Specific Use Cases Internally● Annual & Monthly Actionable Data Insights to Drive Growth● A/B Testing of Inventory Segments For Optimal● Programmatic Partner Relationship Management

● Creating & maintaining dynamic internal reporting through BI dashboard (PowerBI, Data Studio)● Analyzing each Brand’s Facebook performance; maintaining internal & industry benchmark data● Ad Hoc reporting of various business development initiatives● Annual & Monthly analytic breakdown of business growth & highlight areas of opportunity● Post-campaign data gathering & analysis across all digital elements of a campaign● Insights for sales staff for Instagram, Newsletter, Facebook, Pinterest, & Twitter performance● Leveraging Google Analytics insights to tell a story to advertisers on the KPIs for their marketing dollars

Lead Brand Ambassador ● Brand Introduction & Gorilla Marketing in Local Triathlon Community● Product Offering Advocate ● Content Creation for Marketing Materials● Analysis of Operations for Fleet Vehicle Inventory● Brainstorm with Franchise Owners for Increasing Reach● Win Races & Look Awesome doing so in Velofix Kit

● Assist in Migration from Double Click to DFP ● Responsible for day-to-day setup, optimization &reporting of campaigns● Ensure campaigns are tracking correctly● Act as a primary point of contact for ad operations issues● Provide recommendations to management on additional media buying opportunities● Work with account management to communicate success and optimizations to clients● Assist with daily and monthly reporting analysis for the management team● Troubleshoot & reconcile third party impressions discrepancies

● Oversight of individual staff performance with both in-house & remote outsourced teams.● Responsible for maintaining SLAs for the technical support team.● Developing & delivering streamlined processes to service desk workflow.● Focus on mentoring & coaching of the team hands-on.● Write & deliver staff performance reviews.● Handle escalated calls for dissatisfied customers.● Oversight of Billing, CRM & Key Account Management staff to ensure the team is engaged and fully utilized.● Act as an extension of the executive team by projecting company-wide initiatives & goals on staff.● Development of Technical Support tools, documentation & staff capabilities.● Oversight of global scheduling & staffing for the service desk.

● Responsible for 360-degree management of all key accounts, including billing, solution development & implementation plus the day to day technical support.● Developed potential leads to new sign-ups.● Created, implemented, & trained account holders on tailored solutions.● Managed all aspects of the customer relationship, both pre & post-sale technical support.

Responsible for reading, reproducing, resolving and replying to customer requests within a timely manner. Worked as part of the in-house 24/7 support team providing support via email, chat and telephone. Supported customers in a shared hosting environment with:● Linux, Windows, Exchange and SharePoint Hosting.● Domain Registration and Transfer Requests.● DNS Inquiries.● Billing Inquiries.

Worked on-site with independent franchise owners to migrate their property management system (POS) to those supported by central booking and support teams. Key responsibilities included:● Identifying policy deficiencies & developing improvement plans● Oversight of IBM Technician’s (hardware swap)● Reviewed all revenue & booking reports with local GM● Provided hands-on training for front desk staff for new POS

● Franchisee Technical Support for POS ● Troubleshooting Linux based System● Remote Support via SSH● Night Shift Audit of Financials● Communication Troubleshooting (ViaSat)● Escalation of Tickets to Level II & Engineering● Documentation for Internal Knowledgebase