Chris Hudson

Chris Hudson Email and Phone Number

Director of Access and Innovation @ Roche Diagnostics
United Kingdom
Chris Hudson's Location
United Kingdom, United Kingdom
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About Chris Hudson

I have over thirty five years General Management, Business Development, Marketing and Sales leadership experience gained within OTC, Prescription Medicines, Medical Diagnostics, Medical Devices & FMCG business environments within the UK and internationally. As a successful professional, customer & commercially orientated senior leader, I have excellent leadership, motivational, communication, project & change management skills. I have a proven and varied track record in the creation and successful delivery of business strategies & plans for organisations. Well versed in internal and external stakeholder management, KOL management, mentoring, public affairs as well as managing budgets and being accountable for overall P & L's. Experienced in successfully leading diverse, multicultural and multidisciplinary teams to develop strategic plans and deliver the business goals. Completed an MBA in 1992, strengthening marketing, business strategy & financial skills. Board Member since 2019 of the Association British Healthtech Industries (ABHI )association. Previously board member for the In Vitro Diagnostics Association (BIVDA) Executive Board and was for 3.5 years Industry representative on NICE Medical Technologies Advisory Committee (MTAC) ending March 2021. Member of the HTP (HealthTechnology Partnership board) since 2020, Co-Chair of the LSC (Life Sciences Council) HealthData Industry sub group, Medtech Industry member of the NIHR HRC (HealthTech Research Centres) committee and Industry member of the RRG (Cinical Research Recovery, Resilience and Growth Oversight Group since 2021.

Chris Hudson's Current Company Details
Roche Diagnostics

Roche Diagnostics

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Director of Access and Innovation
United Kingdom
Website:
roche-diagnostics.cn/Pages/default.aspx
Employees:
462
Chris Hudson Work Experience Details
  • Roche Diagnostics
    Director Of Access And Innovation
    Roche Diagnostics
    United Kingdom
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  • Roche Diagnostics
    Director Of Access And Innovation
    Roche Diagnostics Sep 2018 - Present
    Burgess Hill Uk
    Access and Innovation is a new Directorate within Roche Diagnostics. The directorate's focus is to pioneer the access and adoption of innovations for healthcare so as to improve the lives of patients and the health of the nation. Access and Innovation, collaborates with our partners, to create "value" for patients, clinicians and the NHS. The functions within the directorate encompass Medical Affairs, Market Access (inc HECON), Public Affairs, Business Development (including a Digital Health Incubator) and Innovation.
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  • Roche Diagnostics
    Director Of Healthcare Development And Strategic Services
    Roche Diagnostics Oct 2015 - Sep 2018
    Burgess Hill Uk
    Strategically orientated Directorate newly created in Oct 2015 to realise the many business opportunities for Roche Dx for the UK Management Centre. The Directorate encompasses Medical & Public Affairs, Market Access (Inc HECON), Strategic Accounts, Managed Laboratory Service - Sales function, Service Marketing & Process Consultancy and the International Agency business in Israel, Iceland, Cyprus and Malta.
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  • Roche Diagnostics
    Director Of Tissue Diagnostics Uk
    Roche Diagnostics Dec 2012 - Sep 2015
    Burgess Hill Uk
    Responsible for the local sales and profitability of the RTD business UK. Leading a team of 25 including, Sales, Marketing, Technical and IT Specialists. Grew the UK business by 75% in 3 years and became Market leaders in the IHC market.
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  • Roche Diagnostics
    International Business Leader - Blood Glucose Monitoring Portfolio
    Roche Diagnostics Jul 2012 - Dec 2012
    Mannheim Area, Germany
    Responsible for the overall bGM portfolio strategy development, scientific support and competitive response activities. Team of four developing support programmes for countries globally.
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  • Roche Diagnostics
    Vice President Blood Glucose Monitoring, Lancing Marketing–Diabetes Care Global Marketing
    Roche Diagnostics Apr 2009 - Jun 2012
    Mannheim Area, Germany
    Responsibilities: Diabetes Care Business Unit Global Marketing – based in Germany with multinational Marketing team of 9 with responsibility for 3 IMTs (International Marketing Teams), developing Global Campaigns for DC (sales CHF 2.6 bn.), Member of GMLT (Global Marketing Leadership Team) directing policy & strategic initiatives for DC Business Unit.Achievements: Built new Global Marketing IMT organisation focused on developing Marketing & Sales programmes for key products incl. Pre–Marketing, Medical & Payer value approaches.
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  • Roche Diagnostics
    Head Of Commercial Marketing - Global Marketing Diabetes Care
    Roche Diagnostics Jan 2007 - Mar 2009
    Mannheim Area, Germany
    Responsibilities: Diabetes Care Business Unit Global Marketing – based in Germany with multinational team.Achievements: Developed 4 Global Marketing programmes in 2007 & prepared the global launches for four new products in 2008/2009.
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  • Roche Diagnostics
    Uk Business Unit Director Of Diabetes Care
    Roche Diagnostics Jan 2005 - Dec 2006
    Burgess Hill
    Responsibilities: Accountable for Roche’s Diagnostics UK Diabetes Care Division P & L with sales of £70mn and Marketing and Sales spend of £14mn. Team of 80 Marketing & Sales. Member of UK site Management Team responsible for creation, direction and implementation of policy. Achievements: Successful delivery of sales & cost budgets and growth of 15% over the two years.Optimised the organisational structure including engagement of an additional sales force with new competencies based around key customers. Launched two key new products.
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  • Roche Diagnostics
    Uk Director Of Integrated Marketing
    Roche Diagnostics Jan 2004 - Dec 2004
    Lewes
    Responsibilities: Accountable for Roche’s Diagnostics UK Marketing strategy and plans. Marketing spend of £20mn. Marketing team of 25.Achievements: Created a new Marketing concept & team for all the UK’s Diagnostic Divisions harmonising & optimising Marketing processes & strategic planning across four UK diagnostic divisions.
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  • Roche Diagnostics
    Uk Business Unit Director - Patient Monitoring
    Roche Diagnostics Nov 2001 - Dec 2003
    Lewes
    Responsibilities: Fully responsible for the DC and NPT Division P & L Sales £60Mn, Marketing & Sales spend £14mn. Team of 70 Marketing & Sales.Achievements: Successful delivery of sales and cost budgets growing the business by 45% in two years. Added 3% to market share in 2 years in fiercely competitive Diabetes monitoring market (52%-55%). Successfully launched 2 major new products into the UK BGM market. Successful integration of Disetronic (Insulin Pump business) into the UK BGM business.
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  • Roche Diagnostics
    Uk Marketing Manager - Patient Monitoring
    Roche Diagnostics Oct 1998 - Oct 2001
    Lewes
    Responsibilities: Accountable for Patient Monitoring Marketing programmes. Marketing and Sales spend of £10mn. Marketing team of five reporting in.Achievements: Successfully launched two major new products into the highly competitive UK BGM market adding 2% market share. Created new Marketing structure and organisation (including recruitment) together with new marketing focus based around customer channels.
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  • Abbott
    Group Business Development Manager (Gbdm) Ross Nutrition Division
    Abbott Sep 1996 - Oct 1998
    Maidenhead
    Responsibilities: Responsible for new product development programmes, including identification of licensing opportunities and OTC switches for Abbott’s Nutrition Division, the biggest division in the UK. Responsible for marketing a portfolio of Prescription medicines, Medical Devices & OTC brands with sales of $50Mn in Hospital & Community.Achievements: Launched a Prescription medicine line extension, adding $1.3mn to sales in year 1. Strategic review of the OTC portfolio and recommended a new strategic initiative.
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  • Superdrug Plc
    Marketing Consultant
    Superdrug Plc May 1996 - Aug 1996
    Croydon, United Kingdom
    Company Business: Blue chip personal care and healthcare retailer. Superdrug is the major UK competitor to Boots. Sales of $1bn, 700 stores & 15,000 employees.Responsibilities: Short term marketing consultancy contract focused on new pharmacy launches & initiatives.
  • Nelson Bach Usa
    General Manager
    Nelson Bach Usa May 1995 - Dec 1995
    Philadelphia, Pa, Usa.
    Company Business: Subsidiary of one of the UK's leading manufacturer of OTCs. In the US, sales are made in pharmacy, grocery, health food stores & by mail order.General Manager. Sales, finance and operations team of 10 reporting in.Responsibilities: Strategic planning, development & management of the US business; comprising the Retail, Mail order & Education divisions.Achievements: Outsourcing of mail order. This saved $100,000 pa & improved customer service levels by +80%. Negotiated additional retail distribution, adding $300,000 to sales in the first year.
  • Wassen International Ltd
    European Marketing Manager. 1 Product Manager Reporting In.
    Wassen International Ltd Oct 1992 - Apr 1995
    Leatherhead Surrey Uk
    Company Business: Leading UK Company for mineral & vitamin brands. Second largest supplier to Boots. Wassen's brands are marketed throughout Europe. Responsibilities: Strategy formulation & implementation for the European business, including strategic reviews & 5 yr plans. The role involved identifying European brand opportunities, including licensing & strategic alliances.Achievements: Established Italian subsidiary, added £1mn to sales and £300,000 to profit in the first year and realigned operations in Germany. Established new business in seven European countries.
  • Stafford Miller Ltd
    Group Marketing Manager International Division.
    Stafford Miller Ltd Jan 1988 - Sep 1991
    Welwyn Garden City
    Company Business: Blue chip OTC Company. Brands; Sensodyne & Corega denture care. Responsible for Europe, Nordic, Middle East & Africa. Marketing team of 6 manager level reports.Responsibilities: Strategy development, evaluation & implementation. Leader of two European brand and business development teams.Achievements: Established a Portuguese subsidiary which in its first two years grew £1mn (+78%). I also launched OTCs in grocery trades of five European markets, adding £1.5mn sales in year 1.
  • Kraft Foods
    Brand Manager For Golden Churn And Luxury Margarine.
    Kraft Foods Jan 1987 - Dec 1987
    Cheltenham, Glos Uk
    Responsibilities: Brand portfolio marketing and development strategy. Achievements: Recommended introduction of a new product, which was subsequently launched in 1988. Reviewed pricing strategy adding £250,000 to profits
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  • Stafford Miller Ltd
    Senior Product Manager International. Responsible For Eire & Portugal.
    Stafford Miller Ltd Oct 1984 - Dec 1986
    Hatfield Herts Uk
    Achievements: Launched Sensodyne into the Irish grocery trade adding £50,000 to sales.Promoted from Product Manager to Senior Product Manager after one year.

Chris Hudson Skills

Strategic Planning Direct Lobbying Payer Relations Medical Marketing Marketing Strategy Marketing Communications Digital Marketing Advertising Marketing Research Staff Development Business Development Customer Service Database Design Hospitals Fmcg Innovation Key Account Management Key Performance Indicators Key Account Development Leadership Lifesciences Lobbying Negotiation New Business Development Contract Negotiation Nutrition Clinics Clinical Nutrition Outsourcing Pricing Packaging Qualitative Research Quantitative Research Restructuring Sustainability Presentations Cross Functional Team Leadership Cross Cultural Teams Sales Management Sales Operations International Sales Diabetes Care Point Of Care Hospital Sales Hta Marketing Management Product Launch Diabetes Project Management Strategy

Chris Hudson Education Details

Frequently Asked Questions about Chris Hudson

What company does Chris Hudson work for?

Chris Hudson works for Roche Diagnostics

What is Chris Hudson's role at the current company?

Chris Hudson's current role is Director of Access and Innovation.

What is Chris Hudson's email address?

Chris Hudson's email address is ch****@****che.com

What is Chris Hudson's direct phone number?

Chris Hudson's direct phone number is (973) 235*****

What schools did Chris Hudson attend?

Chris Hudson attended Cranfield School Of Management, University Of Northumbria At Newcastle, University Of Kent, Kings College School Wimbledon.

What are some of Chris Hudson's interests?

Chris Hudson has interest in Travelling, History And Cycling, Walking, Swimming, Cinema.

What skills is Chris Hudson known for?

Chris Hudson has skills like Strategic Planning, Direct Lobbying, Payer Relations, Medical Marketing, Marketing Strategy, Marketing Communications, Digital Marketing, Advertising, Marketing Research, Staff Development, Business Development, Customer Service.

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