Chris Ibbotson Email & Phone Number

Sheffield, GB

- Lead and direct implementation of marketing and sales strategy for the B.Braun UK Out Patient Market business.- Woundcare, Ostomy Care, Continence Care and Infection Prevention business areas. - P&L responsibility for turnover of c.£30M.- Responsible for a team of 44 people across marketing, sales and clinical nursing teams. - B.Braun UK Executive.

- Lead development and oversee implementation of an integrated, channel focused marketing communications vision and strategy to support B.Braun long term business strategy.- Pro-actively managing the team through significant change, restructuring to ensure alignment with and delivery of B.Braun long-term strategy; focus on processes and activity to support.

- Lead a team of 19 marketing and sales people (2 Product Managers, 2 Sales Managers). - P&L responsibility for turnover of c.£9M across Diabetes Care, Wound Care and Infection Prevention business areas. - Development and implementation of marketing strategy to achieve profitable, sustainable growth in market share. - Facilitation of cross divisional.

-Recruited, mentored and developed a successful marketing and sales team; 1 Product Manager and 6 Territory Managers - Responsible for strategic partnership with third party clinical service provider. - Comprehensive understanding of individual team member profiles with a keen focus on personal development, whilst fostering high performance team dynamics..

- Responsible for market access strategy for B.Braun UK Diabetes Care.- Drive formulary inclusions, national sales and market share through use of prescription data analytics, planning, implementation and tracking- Recruitment, mentoring, development of Product Manager and 2 Territory Managers - 2013: Sales £785K (+£285K above 2012)- 2014: Sales £2,000K.

- Responsible for implementation of product marketing strategy to gain successful entry to UK diabetes care market (blood-glucose monitoring and insulin pen needles). - Established necessary internal processes and systems for product and service launch, forecasting, post market surveillance and ROI measurement. - Successfully launched, innovative.

- Responsible for all elements of the marketing mix and lead new product launches. - Implemented marketing plans to generate profitable growth and market share gains. - Strong customer focus and value creation through effective joint working with sales management, territory managers, key internal stakeholders and intermediaries.- Retained 30% hand hygiene.

Responsible for territory sales and product marketing communications prior to moving into full time Product Management.

Midlands

- No.1 territory by sales growth contributing +25% of teams annual growth in 2008 - Territory transformed from lowest performing to No.1 of 7 by sales value in 2008- Shortlisted B.Braun UK Salesperson of the Year Award 2008

Executive Master'S Degree (Msc), Management And Strategic Leadership, Distinction

- Accounting and Financial Management, - Leading in a Complex and Changing Environment, - Intelligent Organisations, - Responsible.

Professional Diploma In Marketing (Level 6)

- Marketing Planning Process - Delivering Customer Value through Marketing - Managing Marketing - Project Management in Marketing

Bachelor'S Degree, Human Biosciences

Education record