Chris Delaney Email & Phone Number

Sydney, Nsw, Au

Frenchs Forest, New South Wales, Australia

As a pivotal member of Innovations, a leading direct-to-consumer retailer in Australia, I significantly contributed to boosting sales and elevating customer satisfaction across various brand portfolios encompassing home, garden, fitness, apparel & accessories, office, recreation, and pet product categories.Took charge of managing and implementing the marketing strategy, overseeing the creation, execution, and evaluation of the Marketing Planner for all brands ensuring alignment with… Show more As a pivotal member of Innovations, a leading direct-to-consumer retailer in Australia, I significantly contributed to boosting sales and elevating customer satisfaction across various brand portfolios encompassing home, garden, fitness, apparel & accessories, office, recreation, and pet product categories.Took charge of managing and implementing the marketing strategy, overseeing the creation, execution, and evaluation of the Marketing Planner for all brands ensuring alignment with business objectives and budgets.Developed and oversaw marketplace sales channels for essential product categories including apparel, accessories, home, garden, fitness, entertainment & electronics, pet essentials, and craft, driving strategic growth and market penetration.Skilled in utilizing deep dive analytics and data-driven methodologies, I consulted on a project to create a customer selection tool aimed at optimizing marketing expenses across our customer database, showcasing my proficiency in leveraging data to drive strategic initiatives.Exhibited adeptness in maintaining strong cross-departmental communication to ensure cohesion and consistency across diverse marketing touchpoints.Implemented on-site personalisation and CRO strategies, resulting in an 8% boost in conversion rate. Via Hotjar, Oracle Maxymiser and Certona/Monetate platforms.Directed the strategic implementation of a new CRM platform and Marketing Automation platform, positioned to amplify conversion rates by 10% and streamline the development of tailored customer sales journeys across multiple marketing channels.Revamped the paid social media strategy, leading to an extraordinary 3000% increase in monthly revenue from these channels.Managed inventory operations to ensure continuous product availability and strategic store product placement, resulting in heightened customer satisfaction and increased sales performance. Show less

Frenchs Forest, New South Wales, Australia

Implemented Oracle Infinity IQ cloud behavioural technology, leading to a 5% boost in digital revenue.Led the transformation of analytics and sales reporting throughout all marketing channels, leveraging BI tools including QlikView to enhance data visualization and insights generation.Effectively oversaw sales channels for nine brands across two countries, encompassing both online and offline platforms.Achieved overall digital growth from 19% to 40% of total… Show more Implemented Oracle Infinity IQ cloud behavioural technology, leading to a 5% boost in digital revenue.Led the transformation of analytics and sales reporting throughout all marketing channels, leveraging BI tools including QlikView to enhance data visualization and insights generation.Effectively oversaw sales channels for nine brands across two countries, encompassing both online and offline platforms.Achieved overall digital growth from 19% to 40% of total sales.Led a project focused on selecting and analysing high lifetime value customers, aiming to maximize ROI from the customer database.Conducted a thorough Persona Customer analysis in collaboration with an external agency, unlocking invaluable insights that significantly informed strategic decision-making and enhanced our understanding of customer preferences and behaviour.Effectively launched an eCommerce Catalogue App for iOS and Android, contributing to an annual incremental revenue of $300k.Key contributor on integration of numerous acquired competitors into the group's ecosystem.Successfully oversaw and executed paid media acquisition campaigns led by agencies. Show less

Frenchs Forest, New South Wales, Australia

Frenchs Forest, New South Wales, Australia

Led content management across all major brands, which included catalogue layout and creative design, website content and social media.Gained strong experience with Responsys EDM software.Managed the ERP migration to Windows Dynamics AX.Developed the Social Media strategy, which focused on enhancing brand visibility, engaging target audiences, and driving meaningful interactions across social platforms to foster a strong online presence.Provided insightful… Show more Led content management across all major brands, which included catalogue layout and creative design, website content and social media.Gained strong experience with Responsys EDM software.Managed the ERP migration to Windows Dynamics AX.Developed the Social Media strategy, which focused on enhancing brand visibility, engaging target audiences, and driving meaningful interactions across social platforms to foster a strong online presence.Provided insightful analytics and sales reporting to inform decision-makers, enabling data-driven strategies and informed business decisions.Built and maintained a strong partnership with several stakeholders, ensuring deadlines and material requirements are consistently met in a timely manner. Show less

Sydney, Australia

Coordination of digital marketing strategies of key brands across the group. Experience in EDM, SEO, SEM and Retargeting systems. ROI, Analytics and KPI reporting skills.

Village Concierge is a Sydney based Concierge, tailored to the client, seeking management of their Apartment Concierge, a Retail centre, the Corporate client or an individual and their own personal Concierge needs.

Bachelor Of Business, Business Marketing

Activities and Societies: UTS Motorsports Society

Education record