Working with the V.me GTM team at Visa, managing the merchant marketing strategy to ensure positioning and targetting is aligned for maximum commercial gain.V.me by Visa allows you to make secure online payments that shield the full card details from the merchant and to store multiple payment cards in one place, a digital wallet, to keep things simple and convenient.

In April 2007 I was promoted to the eBusiness Manager role, taking on 3 direct reports. This role was to manage 6 websites and to be a key role in the development strategy for EMEA, covering 28 sites.Twelve months later, Toshiba UK merged two divisions which meant that 6 sites became 16 with combined monthly sessions of 700k across 6 countries, an annual budget of £600k and direct sales revenue of £1 million.Despite shrinking budgets, I have instigated a three phase SEO strategy, targeted both generic and long tail search terms, using onsite and link building strategies. This has resulted in natural traffic levels being 480% higher over the two year period.All site developments are now undertaken using A/B and MVT, allowing subtle template changes to be tracked and for each development to be based on objective, not subjective opinion. Drop off rates have fallen from 23% to just 5% in one example template change.Key responsibilities include:Developing retailer sales relationships with an in-house screen scraping tool, providing £80k of directed sales to key accounts per month while not detracting from direct salesTaking a lead defining the direction for EMEA in web development and functionalityConvincing EMEA to invest in a comprehensive statistical package, based on Speedtrap technology to understand site path analysis, key drop off points and enabling upsell of options and services for laptop products Managing the strategy for CRM, utilising HQ EMEA budget to market products and services via Emailvision's Campaign Commander toolProviding guidance and direction for corporate HQ EMEA on all new website buildsDeveloping a cohesive development and design agency network in order to harmonise the online brand and to get more successful ROI, moving from SLA to rate cardDevelop micro and mini sites to support above the line marketing campaigns, providing strong ROI and high visitor volume

Since July 2005 I have been employed by Toshiba, a leader in the television and laptop market, to manage the on-going development of the UK and Nordic web initiatives. I have been able to enhance both the visual and technical aspects of Toshiba's online presence and achieve record month-on-month sales through close interaction and cooperation with marketing colleagues.I have worked closely with numerous departments to produce online initiatives that meet set goals, on time and to budget.Key responsibilities include:Managing the development of six websites to achieve growth in visitor numbers and online sales in the UKDeveloping working relationships with key external agencies and internal customersCreation and launch of new functionality, including e-vouchers and embedded retailer linksTaking a leading role in a number of European projects, ensuring delivery to deadline and to set TIU/EMEA objectivesHelping to design and implement CRM templates to aid direct sales and increase virtual services uplift.Managing the implementation of supplier guidelines across all web platforms to ensure that corporation requirements are metWorking closely with internal customers to develop new or streamlined functionalityDevelopment of online initiatives to reduce the running costs for internal departmentsMeeting tight deadlines to produce key online campaign material

Cisco Systems are synonymous with the growth of the Internet in the last 20 years. By focussing on strategic markets within the internet sector, the EMEA theatre has become the second biggest revenue earner behind the US.In February 2005 I was employed on a short term contract to manage the global requirements of Cisco websites across EMEA. Working as a link between the theatre and the global expectations, I have been able to reinstate branding consistency across the 20+ Cisco sites in EMEA. This consistency includes both content and look & feel, which had been neglected for some time prior to my appointment. Key responsibilities include:Managing the content collation process, named eConnections internally, by identifying content owners and managing their expectations for quarterly releases. Working closely with the web production teams to build templates for easier country implementationEnsuring a clear and concise working relationship between the global, EMEA and country Marcom teamsIdentifying the precise 'Pain points' or local issues faced by the country teams. Following up on these to action and assign to departments accordinglyAiding of global requirement to undertake qualitative and quantitative customer research by liaising with data teams to define criteriaManaging web consistency across all EMEA sites, including creation of 'Spotlight' images using internally developed image creation toolManaging the implementation of the Cisco.com 2.0 project and collating feedback on the requirements for new content management solution Documentum.

IDIS operates on a global basis and are expert in the sourcing and supply of unlicensed and difficult to source licensed medicines. In March 2003 I was recruited to manage the eCommerce B2B service, with the priority to manage content that would drive sales. I was also responsible for realising the full marketing potential of all online activities. This has included various online surveys, both on the corporate and eCommerce sites that have generated invaluable feedback on how best to meet the needs of our customers. Results of these surveys have been presented to the board of directors via a structured report format.Key responsibilities include:Creating and managing all content and online campaigns by liaising with internal content providers, using Intershop Enfinity 5 content management solution.Managing full User Acceptance Testing of the new serviceCollating feedback and driving change to improve customer satisfaction with the aim of driving salesManaging pro-active relationships with development teams in Germany and Malta, which is achieved using virtual meetings and remote conferencing facilities.Liaising with all levels within the business to ensure project success, based around the creation of full project planning using MS ProjectDriving sales and online presence within 20 countries worldwide, including liaising with external translation agents to maximise global reachCreating company operating procedures and functional specification documentationManagement of customer accounts, allowing online access to customers

RMC Group is a leading international producer and supplier of materials, products and services used essentially in the construction industry, creating an annual turnover of £4.9 billion.I was a key member of the web services team responsible for delivery of all new web sites for RMC UK. This included the main corporate site, www.rmc.co.uk. The basis of the role was to manage the content displayed on the finished site. Not only did this have to be accurate, both in terms of grammar and information, but I also liaised in depth with internal and external customers to ensure as many new sales leads as possible were generated. I was also responsible for ensuring a web presence consistent with the corporate outlook and branding.Key responsibilities included:Liaison with internal and external customers to generate relevant and accurate content in accordance with their needsEnsuring that the sites were correctly segmented, with the aim of streamlining the information and increasing salesAiding the development of the bespoke content management systemDelivering an internationally diverse set of corporate websites, containing consistent and accurate informationMaking rapid changes on the fly in response to company concerns

Net Commerce Solutions presented me with the opportunity to build on my design knowledge by working on a freelance project. I was able to turn a loose, wide-ranging brief into a successful charity site, www.kulika.org. Key responsibilities included:Creation of site content, including SEO techniquesCreation of structured plans with timescalesProduction of a wide ranging portfolio of designsAdapting to numerous changes of the design briefEnsuring customer satisfaction and requested site self management