Leading Product Led Growth efforts to help potential customers discover and engage with Alation's solutions for data intelligence and governance

At MS Digital Stores (Storefronts), I've worn multiple hats, building a targeting, personalization, and optimization program, as well as building front end features from end to end, running sprint planning meetings, and supporting marketing launchesSr. PM, Growth, Experimentation, and PersonalizationTechnical role in ecommerce/marketplace org to build, launch, and measure more than 200 customer facing features at Digital Stores in over 80 marketsworldwide, with over $412MM (31% increase) incremental consumer web revenue- Integrated personalization and targeting capabilities on web marketing surfaces for product selection featured on the Microsoft AI blog.- Currently building next-gen experimentation and personalization stack into new web CMS platform to support feature testing and deployment of personalization capabilities across all Microsoft web properties in partnership with Adobe.- Currently leading experimentation driven UX revamp of checkout interface as well as implementation of new web design framework onto ecommerce surfaces.- Led a deep dive into conversion proxy metrics to create a revenue attribution methodology for winning experiments that reach significance working with multiple business teams as well as analytics/data science.- Scaled A/B testing and Personalization program on web from 1-2 per month to 20+ by creating an org wide prioritization framework, establishing regular rhythms incorporating customer feedback / web analytics, gettingsponsorship to hire devs, pms, and analysts, and creating an automated workflow ticketing system that doubles as an archive.Go-to-Market Category Manager - Launch PMO for Xbox, Surface, and other devices- Managed a team of 6 PMs aligned by category and major campaigns- Orchestrated the $103MM international holiday campaign- Personally managed Surface Studio launch - our largest and most successful launch in 2016

Managed internal tools, account management, supplier management, and customer service teams with 23 team members and 3 managers Internal tools and Product- More than tripled gross RPU from $98 monthly per user to $304 per user over 4 months by developing an upsell strategy and implementing with collaboration/knowledge share tools - Improved operations SLA compliance from 45% to 89% by implementing Kanban processes and tools- Maintained 90%+ CSAT for customer service team and partnered with product organization to incorporate new consumer facing feature changesWorked with the mobile product team to redesign feature that was hurting customer experience and increasing vendor payouts - decreasing vendor payouts by 35% Designed and implemented Salesforce case management functionality across all customer facing teams to integrate information

Drove cross-functional leadership for change initiatives in Global Customer Operations, owning new projects from strategic analysis to execution. Drove major internal tool initiative to replace 21% of the current agent software platform and shorten product development roadmap by two years, validated concept through a pilot and pitched to the chief product officer of Expedia.Developed new metrics and dashboard to track an error type that affects 9% of all calls on a project that was stalled for 3 years - structured approach, pulled together a team, built a MVP tracking system using SQL and Powerpivot, and presented results to senior leadership. Drove that error down to 4% and identified root cause.Owned customer service component of new credit card launch, negotiating with Citibank as well as providing cross-functional leadership and business analysis during execution. Restructured end to end customer support agent workforce management, forecasting, and call routing process for our largest brand and over 3000 agents, delivering over $2M in cost savings over 2014 and cutting customer hold time in half.

Majoring in Entrepreneurial Management

Search fund initial due diligence, industry analysis, financial modeling

SPECIAL WARFARE (SEAL) OFFICER (Reconnaissance, Counter-Terrorism) 2011 - Special Projects Project Manager: Identified potential sources of value, convinced senior management and department heads to provide resources, and led cross- functional teams to analyze and implement solutions: adopted US TCCC medical training program which was used successfully to save a hostage shot in a rescue mission in 2011, redesigned new air asset request system in conjunction with US Special Operations and orchestrated an exercise involving 8 helicopters and 120 SEALs as a proof of concept. 2010 - Deployed to the Middle East/East Africa for counter-piracy operations and on-call hostage rescue missions as part of a multinational task force. Led a special warfare team comprised of a boat crew, assault team, sniper element, and Somali civilian interpreter. Caught 18 pirates in three boats. 2009 - Graduated from ROK BUD/S Class 55 (Only officer to complete training), assigned to Amphibious Readiness Group (Reconnaissance) - planned and participated in the special operations component of the largest amphibious assault exercise in Korean military history.FLAG AIDE, COMMANDANT OF MIDSHIPMEN (Naval Academy) 2008 - Aide de Camp duties (drafted diplomatic protocol plans, coordinated staff briefings, ceremonial escort)ASSISTANT NAVIGATOR, ROKS Dokdo 2008 - Division Officer on ROKS Dokdo, largest ship and amphibious task force operations center for the ROK fleet