As a Principal Marketing Technology Architect with expertise in Adobe Marketo and adjacent marketing technologies, I am dedicated to driving optimal use of marketing solutions through strategic best practices. My key responsibilities include:- Subject Matter Expertise: Leveraging deep knowledge of Marketo and related marketing technologies to guide and optimize client processes.- Best Practice Methodology: Applying Marketo and marketing strategy best practices to enhance customers' business processes and ensure maximum solution effectiveness.- Program Development: Designing, developing, testing, deploying, and optimizing a variety of Marketo programs and assets, including landing pages, emails, and smart campaigns.- Audit Oversight: Leading and executing comprehensive Marketo and MarTech audits to identify areas for improvement.- Business Needs Translation: Converting business needs into detailed data requirements and planning future enhancements for the marketing technology stack.- Client Collaboration: Working closely with clients to add and prioritize enhancements, building comprehensive enhancement roadmaps.- Solution Optimization: Providing both business and technical solutions to help clients optimize their use of Marketo.- Stakeholder Relationships: Establishing and nurturing strong, trusting relationships with client business and technical stakeholders.- Issue Resolution: Taking ownership of issues until resolution, driving team collaboration as needed, and setting clear customer expectations.- Problem Solving: Performing thorough problem characterization, reproduction, diagnosis, and root cause analysis.- Best Practices Sharing: Sharing best practices with client teams to improve the quality and efficiency of their Marketo instances, contributing to the collective knowledge base.- Client Presentations: Delivering insightful presentations to clients on key findings, outcomes, and strategic recommendations for both near-term and long-term success.

As a Senior Consultant, I play a pivotal role in updating the practice area workflows, documentation, package offerings, and creating the Marketo practice area. I was also integral in the effort to move BlastX from pure play Adobe Analytics to a full MarTech stack solutions company. I provide guidance, training, best practices, and industry knowledge to the consultant body as we migrate to additional technologies and clients. I specialize in taking on the hardest and most complex integrations, utilizing my expertise in marketing technology to deliver innovative solutions that meet client needs, and was recognized as a 2023/2024 Adobe Marketo Engage Champion

As a Senior Solutions Consultant and Marketing Technology Practice Area Tech Lead, I have played a pivotal role in building the practice area from the ground up. I specialize in taking on the hardest and most complex integrations, utilizing my expertise in marketing technology to deliver innovative solutions that meet client needs.In my previous role, I was also responsible for developing and implementing practice area best practices, including training, technology, and security measures. I worked tirelessly to ensure that our team was up-to-date with the latest tools and techniques and that our clients received the highest quality of service.In addition to my technical leadership role, I also trained and mentored our Martech practice area team members, empowering them to achieve their full potential. I regularly engaged in R&D on new technologies to implement for our martech technology stack, always seeking out new ways to enhance our capabilities and provide the best possible solutions for our clients.

Worked on 3 custom web applications, big data analytics and queries, Dev Ops, and automated testing.