I am an experienced consumer insights professional with a demonstrated history of leading teams to deeper knowledge of their customers in the retail and financial services industries. My skills include:• Consulting to define business objectives and identify knowledge gaps• Designing custom research to address learning needs, from methodology development to data collection, analysis and insight sharing• Synthesizing insights from primary, secondary, and syndicated sources to tell well-rounded stories that explain human behaviors and motivations• Retail program testing and tracking, including retail P.O.S. data analysis• Data mining and what-if scenario development based on historical consumer behavioral data, syndicated market data, and point of sale data• Applying Excel, PowerPoint, and video editing to help bring insights to life with the voice of customersMethodologies:• Quantitative: consumer segmentations, attitude & usage studies, customer satisfaction tracking, concept testing, conjoint / choice studies, pricing studies, in-store interviews, mock shopping studies, video path tracking• Qualitative: 1-on-1 in-depth interviews, focus groups, in-home ethnography, in-store shop-alongs (including moderating)