Chris Lackstrom Email & Phone Number

Toronto, ON, CA

Kitchener, Ontario, Canada

Canada

Toronto, Canada Area

• North American member-owned organization of approximately 850 top-tier, independent travel agencies providing turnkey, marketing and technology solutions and training & events.
• Collaborated with all partners to determine annual growth goals, plan the annual marketing spend, create exclusive programs, pro-actively monitor booking trends to determine tactical initiatives with communication.
• Negotiated annual contract agreements with all partners and budgeted and forecast supplier revenue.
• Identified new programs and partnerships for Ensemble members and their customers and managed and executed existing programs.
• Effectively managed partner relationships and developed new ideas and initiatives for tour operators, airlines, cruise partners and hotels.
• Collaborated with the marketing team to strategize and determine mix of supplier tactics for upcoming year; Scheduled and monitor annual marketing plans with partners.

Toronto, Canada Area

• Canadian representative for 20 major cruise lines providing sales, marketing, and reservations services.
• Supervised the sales and marketing teams of 15+, provided coaching and feedback to ensure all targets were met.
• Collaborated with retailers to develop mutually beneficial sales contracts and effective marketing strategies.
• Analyzed retailers/cruise lines sales to contract and forecasted revenues to ensure targets were met.
• Developed effective marketing strategies and activities for retailers/cruise lines.