Chris Lafay Email and Phone Number
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I’m Chris LaFay, an entrepreneur, strategist, and the founder of Classic City Consulting. For over a decade, I’ve been passionate about one thing: helping growing businesses simplify their digital presence so they can connect better with their audience and drive growth.Many companies face a common, unspoken challenge: as they expand, their message gets lost in the chaos—whether it's through an overabundance of services or unclear website navigation. That’s where I come in. At Classic City Consulting, we specialize in turning scattered websites into streamlined experiences. We help organizations articulate their story, focus their messaging, and make their online presence a powerful tool for conversions.When I’m not working with CMOs and marketing leaders to tackle website clarity, I reflect on the entrepreneurial journey through writing. My blog—where I share thoughts on growth, mistakes, priorities, and everything in between—has become my space to process the lessons I’ve learned navigating business and life.I’m here to collaborate, problem-solve, and make digital experiences clearer for everyone. Whether you’re struggling with a website that doesn’t convert or you simply need a creative partner to help you focus, I’d love to connect.What I bring to the table:✅ Leadership in web design and development strategy✅ Expertise in website clarity and conversion optimization✅ Proven process for scaling websites alongside business growth
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Chief Executive OfficerClassic City Consulting 2004 - PresentDecatur, Georgia, UsWe help growing businesses transform their websites from cluttered and confusing to clear, focused, and conversion-driven. As companies expand—adding services, entering new markets, or targeting diverse audiences—it’s easy for their core message to get lost in the noise. We specialize in simplifying complex digital presences, creating streamlined experiences that connect with audiences and drive results. Through a proven process of collaboration, strategy, and thoughtful design, we help organizations clarify their messaging and optimize their websites to align with business goals.Our approach isn’t about checking boxes—it’s about being a creative partner to CMOs and marketing leaders. We offer structured, iterative processes, balancing strategy with flexibility to ensure projects meet real needs and exceed expectations. Whether it’s refining navigation, tightening messaging, or reimagining how a website supports growth, we empower teams with websites that work for them, not against them. When your online presence is clear, your audience understands who you are, what you do, and why they should trust you—and that’s when real business growth happens.
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Chief Community OfficerGeorgia Cxo Forum Oct 2023 - PresentAtlanta, Georgia, UsMy goal is to foster community between the individuals within the Georgia CxO Forum. I dive deep on how to bring people together virtually and in-person in hopes to help create new relationships. -
Co-FounderChat With Leaders Apr 2020 - PresentShort chats. Meaningful ideas. Chat With Leaders is a podcast to give resilient, servant leaders a platform for sharing the inspiring things they’re doing to lead their teams, customers, and themselves wisely. -
Head Of Web DevelopmentBw Missions Oct 2019 - Dec 2020In my role, I work with BW Missions helping turn experts into thought leaders. I lead their client web development efforts building personal websites for Authors, CEO's, and Thought Leaders. We strive to help our clients stand out and belong with their message. -
Director Of Web DevelopmentBradleywest Aug 2018 - Jan 2020Austin, Tx, UsPeople love telling stories as much as hearing them. They listen and interact if the experience isn’t just a shout-loud, buy-now message, but a dialogue, a relationship, an experience, where they’re at the center alongside the brand.The BRADLEYWEST team includes senior advertisers, media strategists, social promoters, video producers, photographers, bands, filmmakers, musicians, crm, email & loyalty program experts, designers, writers, and…Well, you get the idea. At the core, we are all senior producers, devoted to creating the content that puts brands right in the action, where the consumer is the star – ultimately shareable in large and small bites. Our unfair advantage comes from decades of expertise pushing that content out across multiple media channels, driving sales, shares, conversation, followers, engagement and advocacy.We put your brand in the picture, song & the story. -
Web DeveloperSoltech Inc. Jan 2015 - Apr 2017Atlanta, Georgia, UsSolTech brought me on to assist in a handful of projects they had in the queue which needed an apt PHP developer.► Inherited "half-way" completed, custom-built architecture from another firm and made client-requested modifications► Customized web application to pass data in both directions to physical devices provided by the client► Created budgeting application utilizing the Yii framework, SASS and AJAX► Assisted SolTech team with WordPress customizations► Across all projects we utilized Git as well as an AWS environment► Worked alongside Solution Architects to ensure server environments were setup appropriately for PHP projectsAfter working with Soltech as a freelancer, we converted our relationship to that of a B2B partnership. Classic City Consulting actively partners with Soltech on WordPress and PHP projects. -
CtoSportchirp Feb 2015 - Jun 2016Roswell, Ga, UsSportChirp has a mission to be a one-stop website for athletes, parents and coaches that is meant to “level the playing field” across all sports and levels. The platform allows users to write and find reviews on teams, coaches and organizations. Users can also build SportChirp profiles to network, catch the eye of recruiters, and post pursuits for playing or coaching opportunities.Our slogan, #LEVELTHEPLAYINGFIELD, represents our mission in two important ways:1. REVIEWS: Right now, teams, coaches and organizations have all the upfront knowledge about athletes. SportChirp will change the world of sports by leveling out the amount of information available to athletes about the same teams, coaches and organizations they want to play for.2. RECRUITING: SportChirp will provide a platform for athletes to get noticed -- anywhere in the world not just in the more “privileged” areas. -
Web DeveloperThe Home Depot Oct 2014 - Aug 2015Atlanta, Georgia, Us► Managed Home Depot Garden Club WordPress website► Initiated go-live process management website migrations between environments► Implemented Home Depot-wide JS includes for the Garden Club► Managed WordPress code for Garden Club to ensure browser compatibility► Created new plugins to be implemented on the Home Depot's Garden Club website► Collaborated with the API team to dynamically inject product information pods -
Php And Wordpress DeveloperInward Solutions Jun 2013 - Mar 2015Alpharetta, Ga, Us► Initiated the shift towards WordPress for their brochure sites► Developed responsive sites for clients► Created complex and custom WordPress sites for clients who needed full control of every element► Worked with connections between a LAMP stack and .Net environment► Integrated PayPal recurring payments► Built custom PHP applications -
Php & Ux DeveloperTendoto Oct 2012 - Mar 2015Athens, Georgia, Us► Created initial Edify application that launched SmartFolks into the marketplace► Ensured Edify was responsive so users could have flexibility to play whenever► Utilized WordPress to create the Edify platform and it’s social elements► Managed eight individual sites on the WordPress platform to ensure usability► Assisted in the development of the new Edify platform which utilized the Yii framework► Designed new site for the migration to Yii► Automated the site creation process► Streamlined the user experience in the process of moving over from WordPress► Analyzed data and made easy-to-read charts for managers to track user progress► Allowed clients to dynamically change the UI -
Ux DeveloperApogee Interactive May 2008 - Nov 2012Atlanta, Georgia, Us► Initiated CMS conversion which is saving upwards of 10% per client► Led Apogee in its first responsive development effort► Managed multiple projects to successful completion► Strategized with teams as team lead and team mate► Developed websites from mockups using HTML/CSS/jQuery► Assisted in GUI design/development for social media initiative
Chris Lafay Skills
Chris Lafay Education Details
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University Of Georgia - Terry College Of BusinessBba In Management Information Systems
Frequently Asked Questions about Chris Lafay
What company does Chris Lafay work for?
Chris Lafay works for Classic City Consulting
What is Chris Lafay's role at the current company?
Chris Lafay's current role is Web design & development | EO Atlanta | B Corp | CEO | Enjoys 🎸⚾☕🥁🧱.
What is Chris Lafay's email address?
Chris Lafay's email address is la****@****ail.com
What is Chris Lafay's direct phone number?
Chris Lafay's direct phone number is +177077*****
What schools did Chris Lafay attend?
Chris Lafay attended University Of Georgia - Terry College Of Business.
What are some of Chris Lafay's interests?
Chris Lafay has interest in Website Design, Website Development, Wordpress, Photography, Mobile Media.
What skills is Chris Lafay known for?
Chris Lafay has skills like Wordpress, Web Development, Css, User Experience, Php, Jquery, Web Design, Web Applications, Javascript, Html, Databases, User Interface Design.
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