Chris Lafay Email & Phone Number

Decatur, Georgia, Us

We help growing businesses transform their websites from cluttered and confusing to clear, focused, and conversion-driven. As companies expand—adding services, entering new markets, or targeting diverse audiences—it’s easy for their core message to get lost in the noise. We specialize in simplifying complex digital presences, creating streamlined experiences that connect with audiences and drive results. Through a proven process of collaboration, strategy, and thoughtful design, we help organizations clarify their messaging and optimize their websites to align with business goals.Our approach isn’t about checking boxes—it’s about being a creative partner to CMOs and marketing leaders. We offer structured, iterative processes, balancing strategy with flexibility to ensure projects meet real needs and exceed expectations. Whether it’s refining navigation, tightening messaging, or reimagining how a website supports growth, we empower teams with websites that work for them, not against them. When your online presence is clear, your audience understands who you are, what you do, and why they should trust you—and that’s when real business growth happens.

Atlanta, Georgia, Us

My goal is to foster community between the individuals within the Georgia CxO Forum. I dive deep on how to bring people together virtually and in-person in hopes to help create new relationships.

Short chats. Meaningful ideas. Chat With Leaders is a podcast to give resilient, servant leaders a platform for sharing the inspiring things they’re doing to lead their teams, customers, and themselves wisely.

In my role, I work with BW Missions helping turn experts into thought leaders. I lead their client web development efforts building personal websites for Authors, CEO's, and Thought Leaders. We strive to help our clients stand out and belong with their message.

Austin, Tx, Us

People love telling stories as much as hearing them. They listen and interact if the experience isn’t just a shout-loud, buy-now message, but a dialogue, a relationship, an experience, where they’re at the center alongside the brand.The BRADLEYWEST team includes senior advertisers, media strategists, social promoters, video producers, photographers, bands, filmmakers, musicians, crm, email & loyalty program experts, designers, writers, and…Well, you get the idea. At the core, we are all senior producers, devoted to creating the content that puts brands right in the action, where the consumer is the star – ultimately shareable in large and small bites. Our unfair advantage comes from decades of expertise pushing that content out across multiple media channels, driving sales, shares, conversation, followers, engagement and advocacy.We put your brand in the picture, song & the story.

Atlanta, Georgia, Us

SolTech brought me on to assist in a handful of projects they had in the queue which needed an apt PHP developer.► Inherited "half-way" completed, custom-built architecture from another firm and made client-requested modifications► Customized web application to pass data in both directions to physical devices provided by the client► Created budgeting application utilizing the Yii framework, SASS and AJAX► Assisted SolTech team with WordPress customizations► Across all projects we utilized Git as well as an AWS environment► Worked alongside Solution Architects to ensure server environments were setup appropriately for PHP projectsAfter working with Soltech as a freelancer, we converted our relationship to that of a B2B partnership. Classic City Consulting actively partners with Soltech on WordPress and PHP projects.

Roswell, Ga, Us

SportChirp has a mission to be a one-stop website for athletes, parents and coaches that is meant to “level the playing field” across all sports and levels. The platform allows users to write and find reviews on teams, coaches and organizations. Users can also build SportChirp profiles to network, catch the eye of recruiters, and post pursuits for playing or coaching opportunities.Our slogan, #LEVELTHEPLAYINGFIELD, represents our mission in two important ways:1. REVIEWS: Right now, teams, coaches and organizations have all the upfront knowledge about athletes. SportChirp will change the world of sports by leveling out the amount of information available to athletes about the same teams, coaches and organizations they want to play for.2. RECRUITING: SportChirp will provide a platform for athletes to get noticed -- anywhere in the world not just in the more “privileged” areas.

Atlanta, Georgia, Us

► Managed Home Depot Garden Club WordPress website► Initiated go-live process management website migrations between environments► Implemented Home Depot-wide JS includes for the Garden Club► Managed WordPress code for Garden Club to ensure browser compatibility► Created new plugins to be implemented on the Home Depot's Garden Club website► Collaborated with the API team to dynamically inject product information pods

Alpharetta, Ga, Us

► Initiated the shift towards WordPress for their brochure sites► Developed responsive sites for clients► Created complex and custom WordPress sites for clients who needed full control of every element► Worked with connections between a LAMP stack and .Net environment► Integrated PayPal recurring payments► Built custom PHP applications

Athens, Georgia, Us

► Created initial Edify application that launched SmartFolks into the marketplace► Ensured Edify was responsive so users could have flexibility to play whenever► Utilized WordPress to create the Edify platform and it’s social elements► Managed eight individual sites on the WordPress platform to ensure usability► Assisted in the development of the new Edify platform which utilized the Yii framework► Designed new site for the migration to Yii► Automated the site creation process► Streamlined the user experience in the process of moving over from WordPress► Analyzed data and made easy-to-read charts for managers to track user progress► Allowed clients to dynamically change the UI

Atlanta, Georgia, Us

► Initiated CMS conversion which is saving upwards of 10% per client► Led Apogee in its first responsive development effort► Managed multiple projects to successful completion► Strategized with teams as team lead and team mate► Developed websites from mockups using HTML/CSS/jQuery► Assisted in GUI design/development for social media initiative