Chris Laskey Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

I’m looking for a position as Head of Growth, VP of Revenue, or Go-To-Market Director where I can lead and execute revenue-generating strategies while building and inspiring a high-performing team. My ideal role emphasizes leadership and management—driving growth by developing cohesive go-to-market strategies and implementing sustainable revenue growth initiatives across products or services.The right company for me values a culture of honesty, collaboration, and clarity, where transparency and teamwork are foundational to achieving success. I’m open to working with companies of any size, as long as they prioritize integrity and teamwork.I prefer a remote or DC-based hybrid work environment, where I can actively influence not only go-to-market strategies but also help shape the company’s market direction and guide my team’s vision. My goal is to drive impactful change, positioning the company competitively and leading it toward a successful future.

Annapolis, Maryland, Us

At Altai Systems, I've led the marketing and sales departments through a period of transformative growth, driving a 276% increase in new sales revenue. My role involved spearheading comprehensive rebranding efforts, which significantly enhanced market visibility and brand recognition. I implemented innovative sales and marketing strategies that propelled the organization to achieve unprecedented growth and market penetration.Key Achievements: • Strategic Leadership: Orchestrated high-impact initiatives that aligned marketing efforts with business objectives, leading to a substantial increase in revenue and market share. • Rebranding Success: Led a comprehensive rebranding campaign that repositioned the company, resulting in enhanced brand recognition and stronger market presence. • Team Development: Fostered a culture of excellence, mentoring a high-performance team that consistently exceeded targets and drove the company’s success. • Market Expansion: Established key partnerships and alliances that expanded market reach and drove business development, opening new avenues for growth. • Data-Driven Decisions: Implemented performance metrics and tracking systems that enabled data-driven decision-making, ensuring continuous improvement and strategic alignment.My time at Altai Systems has been marked by a commitment to driving growth through innovation, strategic thinking, and a deep understanding of market dynamics. I am proud of the lasting impact I’ve made on the company’s trajectory and the foundation I’ve built for future success.

Denver, Colorado, Us

• Proposed and launched a new profit center branded as Leap Telecom after performing a deep analysis into existing infrastructure and assets.• Transitioned Teliax’s business voice solutions into Leap Telecom working with the CEO and partners to develop a new brand identity to compete in the business VoIP market which is expected to exceed 86 billion in revenue worldwide in 2020.• Founded and now helm a full-service marketing department, through defining strategies, planning, collaboration, and analytics, in order to service Teliax and its subsidiaries, the Toll-Free Exchange and Leap Telecom. • Rebuilt organization's three websites including new content creation with the introduction of email newsletters, social media accounts, video production, and press releases.• Translated industry technical jargon into information easily distilled by an extensive customer-base allowing for more sales conversations. • Strategic assessment of Teliax’s business units to plan, implement, and optimize creative marketing strategies thereby increasing awareness, generating leads, and converting more opportunities.• Designed and managed quarterly and annual marketing budgets for Teliax, Toll-Free Exchange, and Leap Telecom• Selected, developed, implemented, and managed company-wide CRM in order to build a sales funnel and infrastructure to connect marketing leads to the sales team.• Consulted on the lead and sales funnel by analyzing conversion ratios on a monthly basis, including the conversion of prospects to leads and the conversion of leads to opportunities.• Developed and maintained all contact channels such as websites, social media, YouTube, email content, and ring groups.• Developed strategies, product definitions, and other tools to improve effectiveness of communicating the value of the Toll-Free exchange, to the niche audience of RespOrgs within the toll-free calling industry.

Greenwood Village, Colorado, Us

• Developed, branded, and implemented The Livingstone Club, a VIP echelon known as Tanzanite Circle, and a worldwide sales strategy available exclusively to repeat travelers known as, Out of Africa. This luxury travel planning service was developed from research and data analysis that showed the importance of repeat and referral business.• Worked with in-country partners, lodges, hotels, and ground handlers to create unique content marketing promotions to increase partnership ties with luxury travel destinations, and services as well as show direct ROI for increased bookings over the promotion’s run. • Monitored marketing and advertising landscapes to develop new and innovative ways to increase leads and improve conversion ratios for the affluent travel market.Planned, implemented and optimized creative marketing strategies to generate leads and increase reach.• Developed and managed an annual marketing budget, oversaw vendors, calendars, campaigns, performance evaluations, and optimizations.• Oversaw and implemented all marketing activities while constantly evaluating the future of present decisions.

• Independent Endurance Sports was an organization I created to sell, organize, manage and consult on events such as running, triathlon, cycling, and stand-up paddle boarding; including the citywide Denver Triathlon.• Strong relationship management across a wide spectrum of sources, outside organizations, agencies, media outlets, stakeholders, and an overarching orientation towards consumer relevance.• Researched insight into stakeholders to determine what strategies produced a positive response within test groups. Developed corresponding sales and marketing programming.• Deployed a marketing vehicle known as the Brand Ambassadors in order to extend the voice of our product through one-on-one interactions. Brand Ambassadors discussed our events among athletes while training with them.• Participated and interacted with city councils, departments, committees, public organizations, and citizen groups to maintain standing and support of successful programs.• Coordinated all facets of business planning including financing, budgeting, registration, sponsor fulfillment, staffing, training, and any other business need.• Recruited, managed, and enabled all staff, as well as implemented planning and operational goals and objectives.• Mined and cultivated relationships by attending industry events as well as other networking functions in order to create unique sales opportunities• Hosted workshops, workouts and other opportunities to speak with those most interested in my events to clearly understand their buying habits and receive feedback directly from the customer• Optimized event efficiencies through budgeting and partnerships• Negotiated all contracts with partners including the city, contractors, vendors, and sponsors to help maximize the customer experience while keeping expenses at a minimum

Us

Worked with a diverse set of individuals, non-profits, community groups, staff and stakeholders to produce professional and well run events for youth, professional and weekend warriors alike. Pacific Sports’ Project Manager on the Dow Live Earth Run For Water (a one day international initiative to raise awareness of the global water crisis through running and music). Management of Pacific Sports’ staff while recruiting and managing team leaders for 25 international marketsDelivered SOP, budgeting, marketing, best practices and other deliverables, for all national and international race directors Managed all race directors, focusing on strategic marketing (nationally and internationally), registration, local web development, fundraising, staffing, course layout, branding, safety, and crisis management, scheduling, permitting finalizing all plans, schedules, and budgets with the strategic partnersDetailed budgeting between local race directors and strategic partners differentiating between running and entertainment or water village budgets per locationHandled all communications, channeling approvals, issues, concerns, and successes between the strategic partners and the race directors Directed all operations over both New York City and Los Angeles events including permitting, staffing, crisis management and final approval over all logistics regarding the runs, the expos, and finish line entertainment which include Melissa Etheridge in LA and John Legend featuring the Roots in NYC

Rebranded the running event, A1A Marathon to the Fort Lauderdale A1A Marathon to give potential future athletes a better understanding of where the event takes place and what to expect from its courseCreated all sales presentations, proposals and RFP’s for the marathon’s sponsorships salesSourced new leads for both sponsor opportunities as well as running groups to attend the marathon, then scheduled follow-ups and redundancies to stay on top of leadsWorked on the branding of the Publix Family Fitness Weekend to better drive customer retention for the events as well as better drive brand affinity for Publix Developed the company’s annual marketing plan and implemented new avenues for company promotionInitiated geographic based marketing scheme in order to generate national interest Restructured and implemented new company organizational chart for improved work efficiencies Ensured all employee responsibilities were consistent with their role within the organizationWrote all Standard Operating Procedures for the running event production teamProduced and executed the annual budget

Coral Gables, Fl, Us

Administration of ESS 201; Introduction to Sport Management as a night class meeting once a week, 2 ½ hours per sessionLectured from the personalized course syllabus, created class assignments and exams for students

Developed proposals demonstrating the value of sponsoring the University of Miami Athletic DepartmentCommunicated with corporate sponsors and account execs daily to maximize sponsorship fulfillment efforts based on individual needs and brand awarenessManaged UM’s game day football and basketball program print ads and managed accounting/sales of men’s basketball programsMaintained sales inventory for signage, promotions, programs, exclusivity's, and other sponsorship items as well as a corporate contacts database, and prospecting listsAssisted in football game day operations of pre-game Hurricane Fan Zone, hospitality tailgate tents, and in-game promotionsCoordinated football game day volunteer staff to help with pre-game activities and in-game promotions

Coordinated scheduling of special pre-game promotions with Miami Foundations such as Adapt-a-Greyhound Foundation, United Way, and the Junior Manatees ClubCoordinated and produced game day ops, ie. Game scripts, public announcements, music, giveaways, fan interaction, and gamesManaged game day staff of 5 plus additional volunteersRan on-ice games during period intermissions; MC to fans to announce contest rules and prizesWorked to build awareness of Manatees Hockey Team in Miami through promotions and grassroots marketing strategiesContacted small businesses with sponsorship packages and incentives to advertise with the Manatees

Ms, Sport Administration

Ba, Advertising