Chris Leavell Email & Phone Number

Denver, Co, Us

Boulder, Colorado, United States

I founded and built this startup by launching brand messaging and creative content campaigns for major industry leaders and startups alike. Some highlights include:➥ Producing a series of variety shows over Zoom for Stand Together during COVID-19 featuring famous musicians performing from their homes to an audience of donors for Stand Together. Outcomes included developing a partnership between Snoop Dogg and Charles Koch to advocate for a bi-partisan federal law to decriminalize marijuana. View Article: https://www.vice.com/en/article/epdjez/a-zoom-call-with-snoop-dogg-somehow-led-to-charles-koch-starting-a-pro-weed-group➥ Driving media coverage supporting a book launch "Believe in People" including surprise videos that included celebrity cameos garnering 1M+ views in one day and was picked up by local news outlets. ➥ Producing two seasons of "Thriving Through Food" with celebrity chef Pati Jinich as part of a campaign to create bi-partisan immigration reform.➥ Developing patient education video to support Hospital Acquired Pneumonia (HAP) reduction initiative, rolled out across Kaiser Permanente’s 12.6M health plan members; contributing to a 38% reduction in overall HAP volume within a year and reduction of 73% after five years.➥ Creating corporate content for Norwest Venture Partners, the first and longest-running client, including producing and filming conferences, creating several of the brands’ highest engaging social media assets.➥ Building in-house production capabilities for Danone and consistently delivering highest ROI social assets for the +8 brands we serviced ➥ Produced initial Airbnb Trips summary videos including key story used during the product launch presentation.➥ Branding iConnections' marquee event supporting +14k meetings and Billions of dollars in deals. Created large variety of supporting content including crafting anthem video and messaging leading to attendance records.

Oakland, Ca

➥Produced two Guinness World Records - "Fastest Hole in Golf" and "Most Balls Caught". Strategic PR plan with $0 media spend resulted in having both records picked up by numerous national outlets including Forbes, USA Today, and CBS Sports with the first generating 215.8M UVM, 1,112 social shares, and $123,870 ad value and the second driving 934.05M UVM, 921 social shares, and $182,027 ad value.➥ Conceptualized and produced "Play with Paige" for 18Birdies, leveraging pro-golfer Paige Spiranac's +3M social media following and working with outlets such as Men's Journal to broaden reach, resulting in a 150% spike in product engagement.➥ Produced and directed two nationally broadcast commercials in-house representing +50% savings in production cost. ➥ 500%+ user growth, from 200K users to 1M+, a 50% increase in engagement and content marketing, and 600% ROI in ad value. ➥ Increased lead generation 400% for the 18Birdies sales team, achieved an 800% increase in audience size by revamping social media content strategy, and improved brand voice, App Store performance, ranking, and net promoter scores.➥ Re-imagined brand voice to target key growth demographic➥ Grew and managed internal production team➥ Jira, Invision, Adobe CC, AEM, Trello, Photoshop, Illustrator, Premiere, After Effects

Recruited and lead staff of 40+ full-time creative professionals and ~125 freelancers while managing individual budgets of $5M+. Some achievements include:➥ Developing, producing, and selling TV series to networks including National Geographic, Discovery Channel, and Travel Channel. Revamping two Travel Channel franchises, turning them into successful hits with one incorporating a ground-breaking tech/gamification angle.➥ Driving 10X growth during leadership, expanding company from $1M to $25M+ in annual gross revenue, from ~five employees to 160+ FTs and contractors, and from ~three hours of content to 35+ hours annually. Developing multi-channel concepts and innovative story-telling devices for clients across platforms.➥ Producing 50+ shows and series and 400+ hours of TV programming, with 12 concurrent productions at peak. Developing several novel camera techniques that went on to become widely adopted in the industry. ➥ Expanding the facility/studio and streamlining operations to drive efficiencies and boost productivity to effectively accommodate all projects.➥ Receiving numerous awards and nominations, including Cine and Telly Awards and an Emmy nomination, and achieved multiple series renewals.

Played an integral role in launching this startup by recruiting all FT and contracted showrunners, producers, editors, and writers while managing the production of multiple specials and series. Some notables include:➥ Recruited to turn-around a documentary that was out of budget and incomplete. Successfully assessing the situation and collaborating with an editor to transform the project ultimately delivering a successful program that aired on National Geographic. ➥ Pioneered true crime genre on cable with a show entitled "I Almost Got Away with It" for Discovery Channel. +9 seasons and +90 episodes produced. Series continues to live on MAX. Series helped usher the true crime phenomenon by using dramatic recreations for more authentic, complex storytelling, resulting in eight-figure revenue for Indigo Films.➥Re-imagining Travel Channel show "Cash and Treasures" and turning it into a successful series with three renewals and +93% audience approval in Neilson testing.

Production and writing staff positions on various TV sitcoms including Saved By The Bell, Townies, If Not For You, The Vistor, One World, Payne, California Dreams and many others.Worked for NBC, Fox, ABC, Universal Pictures, Amblin, Disney, Carsey-Werner and others.