Independent marketing/strategy consulting

Led marketing efforts for multiple product lines within surgical aortic heart valve business unit.• Led development of all print and digital marketing materials for launch of premier heart valve system;trained and provided field support for sales team to maximize adoption ($40MM+)• Developed product user specifications through VOC inputs from global KOLs while working with cross-functional teams to complete the design and development of a next generation suture fastening system• Salesforce.com administrator for domestic HVT BU. Designed & deployed sales tools that maximized sales team efficiency and supported the successful execution of multiple product releases & the annual sales plan

• Grew hip segment 17% in FY14, beating budget; was also on plan to beat FY15 budget by 10%• Lead development and launch of two new flagship product lines using GPDS-like process; prepared and presented 15+ business cases for GPDS-like development projects• Planed and executed all VOC and market development activities (cadaver labs, surgeon training, feedback, etc.)• Marketing core-team member of Sustaining Engineering team; assisted with project prioritization and tracking• Lead downstream marketing: support salesforce with training, case support, and surgeon development meetings

Manage multiple medical device product lines through successful up-stream preparation and down-stream management.• Assessing the ability of products to meet current and potential needs and evaluating overall product effectiveness and market potential.• Gather information about product performance through observation of procedures, questionnaires, interviews and face-to-face discussions.• Prepare and write brochures and sales materials.• Prepare a variety of marketing and sales forecasts.• Develop and lead marketing strategies to increase product sales.• Train sales staff on anatomy and physiology related to the clinical application and use of products, and the various unique features of new and existing products.• Organize and manage company participation in over 75 medical conferences and courses per year.

Worked together with the product development and marketing teams to create new and innovative medical products.• Assist product development team with market analysis and formulating marketing strategies; resulting in multiple successful new product launches• Improve product development by creating and administering over 30 marketing research instruments• Create efficiencies for executive leadership by compiling and analyzing data and creating summary reports • Formulate new effective research strategies currently in place for the marketing department

Assisted the Acumen Fund in expanding their business reach through new ideas and creative solutions.• Increased awareness by creating a website to link individuals, around the globe, to discuss global issues of poverty & generate new solutions• Raised participation and involvement with the Acumen Fund by organizing a worldwide book distribution/exchange program

Led the Icelandic teaching staff for training new missionaries.• Taught the Icelandic language to 15+ incoming church missionaries called to serve in Iceland• Led the development of Icelandic language learning software currently utilized in teaching missionaries• Assisted in management of MTC call center and training of over 2,000 phone representatives

Played key supporting roles in the growth of this Silicon Valley telecommunications start-up.• Assisted CTO and founding engineers with lab procedures and equipment maintenance• Led the purchasing and installing of engineering hardware and software