Chris Loder Email and Phone Number

Senior executive tasked with overseeing the day-to-day administrative and operational functions of a business. Providing the strategic direction and business growth support for the Marketing, HR, Recruitment, IT & Facilities Teams.

Providing the strategic direction and support for Marketing, HR, Recruitment, IT & Facilities.

I started at CyberIAM only 18 months after launch and was brought in to run the event and digital marketing strategy. I quickly helped shape its future through operational improvements and implementing new processes to help the business grow faster.

MSoft is a market leading UK healthcare software solutions provider. The portfolio of solution improves patient safety and efficiency as well as saves organisations money. Since starting with MSoft we have grown our UK customer base from 29 UK NHS and private healthcare hospitals to over 110. The products are marketed to a wide range of decision-makers and influencers including senior nurses, ward managers, blood bank/lab managers all the way to Board Level Directors.• Produce marketing and communication plans covering the full scope of online and offline marketing activity mailshots, newsletters, press articles, exhibitions, user groups and other events. As well as digital marketing SEO, PPC, social, e-shots and webinars. • Long/short term analysis and reporting of marketing campaigns into board of directors demonstrating lead generation, brand awareness as well as ROI • Plan and organise 33 exhibitions and events each year, this ranges from space only stands to pop up stands. The exhibitions take place in the UK, Europe, the Middle East and Australia. • Manage and host two annual user groups with over 150 delegates in attendance. The events have become cost neutral due to the ability to have exhibitors sponsor them.• Content generation has been key to help communicate complex IT solutions to a wide range of different influencers and decision makers. I develop all types of content ranging from logo, brochure, blogs, case studies, posters, event invitations, infographics, power points, animated videos and digital artwork for websites. As and when needed I also commission and manage agencies or contractors for more time-consuming work. • Day to day management of all Digital Marketing activity including 4 Websites, SEO, PPC, google analytics, social, live chat, e-shots and webinars. • CRM management, I was the driving force to implement the CRM system saleforce for marketing and sales.

Aspire Distribution, a market leader in the distribution of modern consumer products or smart devices, predominately Apple iPhone and iPad accessories. My key responsibilities: • Plan, implement and oversee the marketing strategy• Driving traffic to the website for e-commerce and brand awareness of Aspire Distribution B2B and ExecSpot.com B2C e-commerce sites.• Digital PPC, google analytics, social, e-shots and YouTube advertising and optimisation. • Content generation, blogs, case studies, infographics, and product videos.

Total Business Support is an investment company that owns multiple businesses; it also helps businesses which are in need of assistance. My role as Marketing & Business Development Manager was to take the concept/idea of a business and Created comprehen-sive marketing plans, yearly budget and detailed reporting of multi-channel marketing campaigns.Portfolio of companies included:1. Mixed Media Marketing (online advertising and telesales business) 2. TBS Lead Generation (supplying debt management & PPI leads to other businesses)3. POS UK Ltd ( Portfolio of nightclubs including Lounge31 and Hotshots bar chain)4. Von Media (indoor advertising company for flats and student accommodation)My key responsibilities: • Digital PPC, google analytics, social, e-shots, CRM management • Content generation, blogs, case studies, infographics, product videos, flyers • Email, PR and text message campaigns• Corporate and social event management• Brand ambassadors and business development• Marketing plans and strategy

Bar & Nightclub Chain (POS UK Ltd/Total Business Support)• Hot Shots: A shooters bar in Manchester City Centre. I was responsible for the bar concept, theme, marketing strategy brand awareness. We have built this brand and business into a growing chain of bars across the northwest. • Lounge31: nightclub licence till 6am, ongoing contract for past 4 years have developed this business to a venue that is open 7 nights and now is the busiest RnB venues in Manchester with clients of my own that spend thousands of pounds a night on bottles of Champagne and spirits.

Enigma Promotions was formed as a promotions company that created events for students in and around the North West. My responsibilities as Managing Director were to implement, arrange and organize all aspects of the business from finance, accounts, project planning/business development as well as creating the themes/concepts of the events.

• Event management • Attracting new corporate clients into the venue• Promotional and security team management • Digital PPC, google analytics, social, e-shots, CRM management • Leaflet design and distribution • PR and Text message campaigns

• Event management • Attracting new corporate clients into the venue• Promotional and security team management • Digital PPC, google analytics, social, e-shots, CRM management • Leaflet design and distribution • PR and Text message campaigns

I was responsible for arranging and organising DJ’s, promotional staff and entertainers for the venue. It was my responsibility to ensure that the club had the right clientele and atmosphere but most importantly to ensure that customers were visiting the venue and enjoying the experience.