Chris Long Email & Phone Number

Phoenix, Az, Us

A forward thinking strategic visionary with a great feel for the application and integration of both online and offline marketing techniques such as traditional public relations, content marketing, online reputation management, social media marketing, content strategy and search engine optimization. Oversees the internal marketing policies and initiatives for the organization. Accomplishments include:* Led the marketing strategy that earned national and local media in excess of $800,000 within 18 months* Led the rebranding effort of the 42 attorney law firm including new website, logo, collateral and systems* Increased the selection of national Super Lawyers recognizing from 10 to 22 attorneys within a span of two years* Garnered a five-page feature article in AZ Attorney magazine featuring a senior partner* Identification of target audience for each practice area, customization of marketing collateral, distribution of press releases and attorney profiles to law and business press* Implementation of online contact management system for event invitations, monitoring and follow-up communications* Implemented and coordinated events, such as holiday parties, employee appreciation days, incentives and community outreach

Led the public and community relations team, overseeing individuals involved in creating and executing various programs on a local scale.* Managed the awards luncheon for 700 attendees honoring valley business leaders* Engaged and managed external sponsorships to support events and direct service programs* Development and distribution of press releases* PR and community outreach for financial literacy and wage negotiation programs* Public policy opinion and letters to the editor* Creation of award nominations and scholarship requests to nonprofit foundations* Event coordination, implementation and media management for educational lecture series* Member of the Governor’s Mature Workforce Task Committee* Program manager and liaison for YWCA Council on Aging

* Implementation and ROI of marketing/public relations campaigns for nonprofit and corporate clients* Media relations and follow-up* Marketing research including focus groups and phone interviews* Client relations including communications, creation of timeline, budgets and media plans* Client event management, implementation and follow-up

* Recruited volunteers and staff for 700 voting precincts for Phoenix city elections* Development of training manual for statewide area administrators and train session for precinct captains and volunteers* Development and implementation of media strategy

* Development and supervision of marketing and advertising programs, special events, media relations for regional malls in the Phoenix metro area* Managed budget in excess of $750,000* Creation of multiple community outreach pieces, such as direct mail pieces, newspaper advertisements, radio spots, merchant newsletters and press releases* Coordination of various national mall tours and music concerts* Internal marketing including sales strategies and promotions with merchants of four regional shopping centers* Hiring, training and oversight of four employees in customer service center operations and sales of mall services

English Literature

Marketing