Chris Luckenbill Email & Phone Number

Carmel, In, Us

Remote All Over The World, Us

I craft compelling narratives for AI model builders, marketplaces, financial services, and healthcare contributing to high double-digit ARR growth.

Commack, Ny, Us

Directed the strategic positioning, messaging, and customer experience initiatives for a $25M fleet intelligence platform, implementing customer journey mapping and feedback loops to enhance satisfaction and engagement.• Spearheaded successful launch of partner campaigns, resulting in consistent 50% month-over-month revenue growth. • Developed and executed product content, demo, training, and Lunch and Learn series for customers, resulting in 1H ‘23 crossell growth. • Directed a tier 1 ABM campaign to shorten the time to close and increase the win rate.

Scottsdale, Az, Us

Built the product marketing team from the ground up with a focus on go-to-market and messaging strategy, pricing and packaging, release launches, competitive intelligence, sales enablement, and collateral creation. • Increased lead conversion by 283% through SEO, organic web conversion, and paid social (LinkedIn, YouTube, Facebook).• Created an ABM program that included adding the largest client in company history, and exceeded 1H 2021 sales targets by 115%. • Developed a pilot program that shortened the time to close and boosted the win rate to 60%.

Indianapolis, In, Us

Developed sales enablement tools for 45M MDM SaaS that created double-digit YOY revenue growth.• Developed personas, playbooks, and talk tracks that improved lead quality and content creation.• Enhanced channel sales through strategic training materials and sales tools, driving 65% ARR growth in 2018 and building on record revenue growth in 2017.• Achieved a 3x higher enterprise deal win rate through sales training and enablement program.• Positioned robotic process automation content that propelled MOBI to Gartner's Magic Quadrant leader.

Irvine, Ca, Us

Wrote and managed a 1.4M US marketing budget, leading to a 17% growth in bottom-line revenue. • Collaborated with strategic sales leaders to customize content that increased sales with Walmart, Verizon, and Huawei. • Service architecture white space analysis inspired 140% service revenue growth with one large customer.• Grew partner revenue through channel campaigns and collateral with Sprint.Managed the details of two global rebranding initiatives.• Organized, scheduled, and directed the updating of 400+ branded touchpoints.• Bid, directed design, and the schedule for $250K NA facility signage update.• Directed vendors and internal team to develop content for PR, website, and blog.

Creative director consulting on web, animation, presentations and publishing industry projects. Create webpages, landing pages, emails and enewsletters for clients such as Author Solutions, Rarebird and Solution-Tree. Evaluate, test and design new landing pages that generated higher and better quality lead counts for iUniverse, AuthorHouse, AuthorHouse UK, and Westbow Press. • Improved conversion rates of Author Hive landing pages by 4x. • Utilized PPC data to improve iUniverse web campaign conversion 50%.

Produced brand strategies and content for accounts including Firestone Building Products, BSA LifeStructures, EFCO and John Deere.