Chris Lyon Email and Phone Number

Lead multiple large integrated marketing teams that plan, develop, and activate downstream demand generation programs / campaigns around the world for the Automotive & Aerospace Solutions Division and the Advanced Materials Division.o Launched 8 programs globally in 2022o Leading the electric vehicle business in adopting account-based marketing (ABM) to engage top EV OEMs to adopt 3M's technologies into their EV designso Led business group in revising and optimizing the process we use to plan, prepare, and activate worldwide demand generation programsIn addition, lead Global Marketing and Commercialization Center of Excellence team within 3M’s Transportation & Electronics Business Group. Responsibilities include:o Leading marketing planning for the entire business groupo Developing, coaching, and training marketers around the world to the latest upstream and downstream marketing best practiceso Leading teams that develop and execute initiatives to optimize and standardize marketing processes across the organization, develop marketers’ skills and capabilities, and reduce new product development and commercialization failure rates to improve sales growth

Led downstream marketing for the Operating Room Segment within the Medical Solution Division. Full downstream marketing responsibility. Developed and activated global demand generation programs, including commercialization / launch of new products, penetration / share gain programs, customer education programs, market development, KOL managment, sales enablement, and more. Led cross-functional teams and coached marketers around the world in the development and activation of programs.

Global product marketing manager for 3M’s Perioperative Infection Prevention Portfolio, which included both medical device and drug products. Role included P&L ownership and full upstream and downstream marketing responsibilities. Managed portfolio of new and legacy products serving customers in both developed and developing countries. Responsibilities included portfolio and marketing strategy, new product commercialization, content strategy & development, developing demand generation programs and activating those programs around the world, leading cross-functional teams, leading and coaching marketers in countries globally, market development strategy and programs, clinical strategy, KOL management, price management, and global expansion of portfolio.

Marketing lead for new product development and commercialization for 3M's Perioperative Infection Prevention Business. Led upstream marketing activities and cross functional teams to understand customer needs through insights, develop new solutions, and commercialize / launch several new top priority products critical to building our business and relevance in the surgical suite and for helping prevent surgical site infection globally.

Internal Business Strategy and Marketing Consultant at 3M – Led teams and managed client engagements (including with senior executives) in division & corporate level marketing, strategy, and business devlopment projects• Projects included: growth strategy, market evaluation, resource allocation, competitive planning, value stream strategy, marketing strategy, price strategy, market research & customer insights, etc.

Worked with Fortune 500 companies in the packaging, chemical, financial, beverage, and consumer segments to grow their businesses and maximize profits. Optimized product & business portfolios, realigned resources to core growth drivers, and identified new organic and inorganic opportunities to accelerate growth.

Conducted research and led complex statistical and financial analysis to support major federal securities fraud cases in U.S. Federal Court