Chris Dyer Email and Phone Number
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Senior Strategy & Growth Leader with 15+ years of experience in growth strategy, business development, and cross-functional leadership across growth-stage technology and media organizations, including Hulu and HomeLight. Proven track record of developing and launching growth strategies, driving revenue growth, operational scaling, and partnership management through P&L ownership and data-driven decision-making. Skilled at leading data analyses, turning data insights into optimized GTM strategies, and managing high-impact cross-functional teams. Demonstrated success driving multi-million-dollar revenue growth through monetization innovation and operational improvements. Demonstrated leadership ability includes directly leading teams and indirectly leading cross-functional teams across Marketing, Product, Legal and Ops.CAREER HIGHLIGHTS - Grew segment revenue 4x within 6 months by conceiving and launching a new revenue model, achieving >$1M ARR.- Scaled revenue per customer >20% by defining a new operations strategy, added >$1.5M to annual run rate in the first 6 months.- Drove $100M in contribution margin by spearheading a new pricing strategy for Hulu’s Live TV service.- Added >1M subscribers by leading GTM efforts for Hulu Black Friday promotion.- Helped 4 individuals secure senior leadership promotions through direct training and mentorship.
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Sr. Manager, Sub Growth And Product StrategyRokuLos Angeles, Ca, Us
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Gm, Cash Offer MarketplaceHomelight Mar 2023 - PresentScottsdale, Az, UsLeading a team of 3 while overseeing HomeLight’s Simple Sale marketplace business operations, driving cross-functional strategic initiatives, with a focus on per-lead revenue growth, maximizing contribution profit and operational scaling. Define and execute monetization and growth strategy. Collaborate cross-functionally with Product, Marketing, and Data Analytics teams to establish scalable processes for revenue growth, partner onboarding and OKR tracking, ensuring brand and cross-functional alignment. Instill a data-driven mindset in the team through daily monitoring of key growth metrics (contribution profit, RoAS, revenue) to scale analytical decision-making.Key Achievements:- Enhanced lead monetization >300% for target by developing and launching a new revenue model.- Improved revenue per lead 30%+ by designing and implementing a customer-centric referral strategy.- Grew investor match rate 15%, adding >$200k in revenue by testing and optimizing lead acquisition flow.- Increased introduction rate by 30% by developing and A/B testing a Simple Sale focused lifecycle series. -
Director, Partner ManagementHomelight Jun 2022 - Mar 2023Scottsdale, Az, UsLed partner acquisition and optimization initiatives, focusing on analyzing performance, managing channel P&L and maximizing profitability for the partner network. Developed and executed strategies for onboarding new partners and scaling existing operations, aligning them with broader growth objectives. Monitored key financial metrics such as contribution profit and RoAS to guide near and long-term growth strategy. Led partner negotiations and collaborated with cross-functional teams to ensure alignment for all key contract terms. Key Achievements:- Improved partner channel contribution profit 110%, resulting in a 57% improvement to channel RoAS.- Generated $500K in incremental contribution profit in 6 months through partner segmentation and optimization. - Increased revenue $250K by sourcing, onboarding and scaling new partners.
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Director, Partner ManagementHulu Nov 2021 - Jun 2022Santa Monica, Ca, UsManaged a team of 4 partner managers while focusing on driving subscriber acquisition, customer retention, and viewer engagement. Led partnership management, contract negotiations, and product prioritization operations for Hulu’s device distribution and wholesale partners (Google, Amazon, Roku, etc.) to maximize partner subscriber growth. Enhanced Hulu’s product distribution strategy through cross-functional collaboration with Product, Marketing, and Engineering teams, leading financial impact analysis and advocating for investment into partnership opportunities. Oversaw contract execution, launch, and ongoing operations of new partner initiatives, including product enhancements and billing strategy.Key Achievements:- Increased subscriber acquisition 15% and reduced churn 25% by renegotiating contracts with strategic partners.- Created a 750K new subscriber growth opportunity by integrating Google billing into Hulu’s payment portfolio.- Achieved 2.5x RoAS through remote button investment, improving engagement and retention.- Secured a leadership promotion for 3 team members through targeted training and upskilling. -
Senior Manager, Strategic GrowthHulu Jul 2018 - Nov 2021Santa Monica, Ca, UsLed a team of 2 focused on driving scaled growth initiatives for Hulu’s subscription services. Managed and executed data-driven go-to-market strategy and operations for Hulu’s key growth initiatives, including pricing changes, product marketing, and customer acquisition. Collaborated with Marketing, Data, and Product teams to launch and scale growth campaigns that targeted subscriber growth and profitability. Provided leadership on subscriber segmentation strategies, aligning marketing messages with customer behavior and product consumption patterns.Key Achievements:- Improved profitability $100M within 1 year of Live TV price increase and successfully mitigated subscriber churn.- Drove 1M new subscribers by spearheading a customer-centric Black Friday/Cyber Monday promotion.- Increased profitability by $5M and added 50K net subscribers through a targeted Live TV Fall promotion.
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Manager, PartnershipsHulu Mar 2017 - Jul 2018Santa Monica, Ca, Us- Negotiated distribution contracts with device partners to maximize new subscriber acquisition, user engagement, and retention of Hulu’s SVOD, Live TV, and Premium Add-On services.- Managed partner relationships, including: Google, Amazon, Roku, Samsung, Microsoft, Sony, Vizio, and Nintendo.
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Partnerships ManagerHulu Aug 2015 - Mar 2017Santa Monica, Ca, Us
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Associate Distribution Partnerships ManagerHulu Dec 2013 - Aug 2015Santa Monica, Ca, Us
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Associate Campaign ManagerHulu Jan 2012 - Dec 2013Santa Monica, Ca, Us
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Ad TraffickerHulu Dec 2010 - Jan 2012Santa Monica, Ca, Us
Chris Dyer Skills
Chris Dyer Education Details
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Ucla Anderson School Of ManagementMaster Of Business Administration - Mba -
Uc Santa BarbaraSports Management
Frequently Asked Questions about Chris Dyer
What company does Chris Dyer work for?
Chris Dyer works for Roku
What is Chris Dyer's role at the current company?
Chris Dyer's current role is Sr. Manager, Sub Growth and Product Strategy.
What is Chris Dyer's email address?
Chris Dyer's email address is ch****@****ulu.com
What is Chris Dyer's direct phone number?
Chris Dyer's direct phone number is +131057*****
What schools did Chris Dyer attend?
Chris Dyer attended Ucla Anderson School Of Management, Uc Santa Barbara.
What skills is Chris Dyer known for?
Chris Dyer has skills like Digital Media, Online Advertising, Digital Strategy, Digital Marketing, Social Media Marketing, Advertising, Social Media, Research, Digital Video, Doubleclick, Press Releases, Social Networking.
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