Chris Madden Email & Phone Number

With 28 years of distinguished marketing management spanning various sectors including FMCG, Telecoms, Agency, Charities, and Entertainment brands, I have consistently demonstrated my ability to drive impactful campaigns and secure significant funding. Notably, I have generated over £50 million for the RSPB through emotionally resonant appeals and innovative regular giving offers.At the RSPB, I spearheaded the creation of more than 70 highly successful fundraising propositions, resulting in the acquisition of substantial funds. Over the past five years, my leadership of the marketing team led to the procurement of £230 million through strategic membership retention and upselling initiatives. Notably, our efforts achieved a milestone by garnering over £1 million for life memberships, a historic achievement for the organization.Among my accomplishments is the orchestration of the widely acclaimed 'Big Gift' campaign in 2021, which showcased my ability to deliver outstanding results. Additionally, my leadership in the RSPB GDPR marketing campaign ensured the retention of significant income levels across various product portfolios, earning commendation for its high conversion rates within the charity sector.Specializing in crafting retention and acquisition strategies, I have consistently surpassed targets and earned recognition for fundraising excellence from esteemed institutions such as the Institute of Fundraising. Currently, my focus lies in driving growth for the RSPB's membership product through a comprehensive approach encompassing DRTV, Direct Mail, Telemarketing, and digital channels.Furthermore, I am leading the pivotal Key Journey Yr1&2 Membership project, poised to shape future net membership income worth tens of millions.With a track record of delivering exceptional results and a dedication to driving impactful change, I am committed to elevating the RSPB's mission and achieving sustained success in the realm of fundraising and marketing.

Listed skills include Direct Marketing, Integrated Offline To Online Marketing, Project Management, Fundraising, and 19 others.