Chris Maisonneuve Email & Phone Number

Troy, MI, US

Birmingham, Michigan, United States

Birmingham, Michigan, United States

Birmingham, Michigan

Kalamazoo, Michigan

• Developing an advertising campaign for a brand from conception to production, and increasing brand awareness
• Supporting internal social media efforts by brainstorming ideas, producing content, and planning posts
• Production assistant on photography and video shoot

Kalamazoo, Michigan Area

• Developing a fully integrated IMC plan for a national client
• Analyzing audience measures and media opportunities to determine the most effective and efficient media placement for the target audience
• Collaborating with a team to create a strategic media plan utilizing both traditional and non-traditional media

• Collaborated with a 3-person team tasked with developing a marketing booklet for Infinite Sum, a consulting group, to be used in 42 countries
• Conducted secondary research to identify key insights into how millennials feel about sustainability
• Utilized insights to structure, write, and produce the booklet

• Developed a strategy and communication campaign to launch Yammer, an enterprise-wide social media, and presented the plans to the Director of HR
• Conducted and analyzed pre and post corporate event surveys and presented the findings to upper-level management
• Crafted and distributed employee communications in the form of newsletters, bulletin TVs, and one-off communications