Chris Mallows Mba Email & Phone Number

• Managed Asda (From April 16) and successfully negotiated a new JBP gaining new distribution and the established a strong base from which the business could develop and grow• Successfully developed our business with Lidl achieving excellent year on year growth via new listings and deeper distribution. Opened Iceland as a new customer and grew the business securing extensive distribution growth. • Grew our Sainsbury business substantially over three years to April 13 to April 16, growing value ahead of volume in a hugely competitive market. Sainsbury were our only customer in which we retained an ‘overtrade’ position in terms of our respective value share of trade. • Grew our share of the Sainsbury business moving us from No5 to No3 supplier within Premium Bottled Ale to April 2016 (Ac Nielsen volume & value share). Over the same period became the No2 supplier in Premium canned ale up from No4. • Successfully negotiated JBP’s, price increases, substantial distribution gains and step changed our promotional programme doubling our ‘off shelf’ display space within Sainsbury whilst reducing our overall spend

Pasta Reale were the UK’s largest manufacturer of chilled Fresh Pasta and produced via their Joubere subsidiary chilled Fresh Soup, Sauces, Stocks and Gravies. We operated from 3 sites and had a turnover c£30m supplying major UK Multiples and Foodservice.Morrisons Senior National Account Manager January 2004 to February 2013• Gained the sole supply of Morrisons ‘core’ own label chilled fresh pasta business for Pasta Reale, this business became the core (over 50%) of our fresh pasta business• Subsequently profitably and successfully managed the development of this business for 9 years - Winning for Morrisons the accolade of ‘Pasta Retailer of the year’ on 4 separate occasions • P&L responsible: huge input into NPD - value engineered our product ranges; negotiated JBP’s, tenders, price increases (three) all pricing and promotions in a hugely competitive “hi stakes” environment• Managed and co-ordinated all NPD, product launches, packaging and design.• Morrisons ‘Category Captain’ undertook numerous product launches and category initiatives including – ‘WOW’ promotions, ‘Limited Edition’, ‘Thinner pasta’ • Managed the relationship with Pasta Reale Italian ‘Third Party’ manufacturers – Il Pastaio and Ital Foods• Developed and managed our own label and branded business with Delhaize in Belgium and Dunnes and Superquinn in Ireland• Successfully managed the Co-operative account through 2 tenders - Redeveloped the own label unfilled and filled pasta ranges improving both quality & our profit

• Alongside SNAM Role - Successfully established (from scratch) a practical Sales and Operational (S&OP) planning process across all three manufacturing sites. Reporting directly to our Chief Executive• Significantly improved company ‘service level’ to our customers (98.5% to 99.7% 2012 vs 2011) and substantially reducing finished goods wastage and forecasting

• Various points since 2004 (alongside SNAM role) responsible for the Pasta Reale Marketing function – developing the Pasta Reale brand, analysing data and providing insight into the categories • Developed a new Pasta Reale ‘promotional brand’ range; generating incremental sales in excess of £1.5m within Morrisons every year since inception in 2006. This range also won Pasta Reale its initial business with Sainsbury. • Researched, developed, designed and launched Pasta Reale Risotto and Pasta Reale ‘Simply stir ins’; Relaunched and redeveloped the Pasta Reale ‘Duetto brand’.

Memory Lane are part of Finsbury Food group, an ‘AIM’ listed £80m bakery, cakes and morning goods business, supplying Branded and ‘Own label’ products to the major multiples. The number one supplier of premium cakes and celebration cakes, and second largest supplier of cakes to UK’s multiple grocers. • Played a central role in the winning of the Nestle cake contract for Memory Lane – an exclusive partnership between Nestle and Memory Lane cakes whereby MLC were awarded the sole right to extend Nestlé’s confectionary brands into the ambient cake sector. The deal was worth £10m at end of 2004 and was projected to grow to some £50m by 2009. The share price rose 19% on the news and the deal was expected to create some 100 jobs.• Responsible for the sourcing and Brand Development plan for all brands and licenses including Nestle and a number of key licenses – ‘Toy Story’, ‘Monsters Inc’, ‘Action Man’, ‘The Hulk’, and ‘Tweenies’• Responsible for generating market data and insight and identifying own label sales opportunities• 1 Direct Report - Brand manager

• Successfully managed own label and branded cake ranges with Tesco ( Our No.1 account; 37 product lines) together with Somerfield and Waitrose Launched series of own label & branded lines with Tesco to grow the account in a massively competitive market; Growing highly profitable ‘Celebration’ cakes by 20% 02 vs. 01• Undertook a host of own label and branded initiatives to significantly grow Somerfield 02 vs. 01• Successfully opened Waitrose as a brand new customer in 2002

Education record

Master Of Business Administration - Mba