As a senior marketing professional with over 14 years of experience building innovative promotional strategies, I excel at enhancing target audience engagement, driving measurable growth, and creating cohesive brand identities for diverse organizations.Throughout my career, I prioritize my involvement in all levels of marketing, including content creation, strategic planning, data analytics, and customer lifecycle management. I combine creativity with resourcefulness to implement initiatives that align with and advance company goals. In one of my proudest achievements as Senior Marketing Manager at Texan Insurance, I boosted client retention 91% year-over-year by conducting thorough market research and identifying the most effective outreach strategy. Seeing the tangible impact and outcomes of my creative efforts drives my committed and results-oriented work ethic, regardless of what role I’m in. As Marketing Communications Manager at GFL Environmental—formerly known as WCA Waste Corporation—I increased website traffic by over 300% for brands across 15 states through creation and implementation of a comprehensive SEO and SEM strategy. By quickly understanding and realizing company goals, I streamline processes and achieve the desired goals by building detailed action plans.I am confident that having the right mindset is critical for success, and I strongly agree with Henry Ford’s words that “Whether you think you can or think you can’t, you’re right.” I’m currently seeking opportunities where I can bring my ambitious mindset to advance an organization’s market share through creative and strategic marketing initiatives.Outside of work, I am an avid golfer, reader, and writer. I also find tremendous joy in the outdoors, as I have backpacked around the globe, sailed diverse waters, and enjoyed fly fishing from Montana to the Bahamas.If you’re looking for a resourceful marketing professional who has proven experience overseeing all steps in the ideation, development, and launch of marketing strategies, message me and let’s connect! I’d love to further discuss how my background in brand development and strategic marketing can advance your organization’s success.
Cmmc
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Marketing ConsultantCmmcHouston, Tx, Us
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Senior Marketing ManagerTexan Insurance May 2019 - Oct 2024Houston, Tx, UsSpearheaded marketing efforts for four brands acquired by and partnered with Texan Insurance, optimizing a limited budget to expand market presence, increase sales lead volume, and improve client retention rates. * Led marketing team in web development, graphic design, and content creation, implementing professional development programs to ensure team productivity. * Facilitated hiring process for three new employees, prioritizing training and mentorship for smooth onboarding process; negotiated promotions for exceptional team members. * Maintained strong partnerships with external marketing agencies to discover and interpret valuable web analytics data while creating nationwide direct mail campaigns, social media efforts, and targeted display advertising. * Drove rebranding initiatives for acquired agencies after managing due diligence processes, media relations, and CRM platform implementations in alignment with organizational vision/mission. * Identified target audiences and crafted tailored marketing approaches by creating client personas based on databases and market research. * Coordinated annual marketing schedule, overseeing production of 1K+ content pieces and 100+ videos per year. Select Achievements * Increased organic lead growth 4.7K% in five years, from 25 to 1.2K monthly leads, with new account-based and segmentation strategies, optimizing client base and targeting specific audiences with tailored campaigns. * Boosted client retention 91% YoY after identifying most effective outreach strategy through A/B campaign testing using email, SMS, voicemail-drop, call-to-action forms, and automated appointment setting options. * Improved annual website visitor rates 400%+ through website development and SEO strategic initiatives, leveraging graphic design and content creation expertise to increase engagement. * Generated 40% higher open rates and 20% higher email click rates than industry average by building Client Lifecycle Management programs. -
Marketing Communications ManagerGfl Environmental Inc. Jan 2013 - Apr 2019Vaughan, Ontario, CaIn 2017, I was promoted from a Marketing Communications Specialist role, expanding my scope of responsibilities to lead strategy for B2B and B2C marketing efforts while coordinating content and communications across all channels. * Managed team of three freelance marketing specialists, ensuring success by prioritizing clear communication and optimizing marketing budget. * Collaborated with Sales teams and C-level executives, determining and analyzing specific needs to create and edit effective marketing collateral, including flyers, press releases, presentations, webinars, TV communication, and videos. * Drove targeted traffic to company website by developing pay-per-click (PPC) advertising through Google Ads. * Ensured consistent messaging across company website content, including blogs, newsreel, photo & video, and copy. * Maintained strong relationships with media to ensure effective positioning and brand identity. Select Achievements * Increased website traffic 300%+ for brands across 15 states through search engine optimization (SEO) and search engine marketing (SEM) strategy, including keyword research, content buildout, link building, and webpage auditing. * Streamlined processes while enhancing client engagement by building CLM program for B2B & B2C departments, leveraging Salesforce, Marketing Cloud, and HubSpot to advance cross-functional goals. * Determined rebranding strategies for 10+ mergers and acquisitions by conducting market research for Business Development team and presenting findings and action plans to Vice President of Sales based on data-driven insights. * Launched Kansas City geolocation campaign utilizing Google Earth to map effective routes for Sales team; paired with automated email campaign to presidents, owners, and C-level executives to maximize lead generation. -
Marketing CommunicationsWca Waste 2013 - 2015Houston, Texas, Us -
Marketing Communications CoordinatorAmerex Energy Services Jun 2011 - Dec 2012During my time at Amerex, I implemented grassroots programs, ensuring on-time & within-budget completion and alignment with strategic objectives. I also created marketing collateral, including press releases, social media content, and ad campaigns. * Drove website conversion rate objectives by deploying digital marketing campaigns with CRM database tools, including email, digital display ads, and PPC. * Developed cross-promotional initiatives within market, leveraging strong relationships with industry partners.
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Marketing Communications CoordinatorAmerex Energy Services May 2010 - May 2011Copywriting� Wrote and tailored all marketing collateral, including: brochures, flyers, white papers, Power Point presentations, webinars, website videos for YouTube, print and online advertising, email campaigns, case studies, wrote all employee biographies and news to post on company's website.� Public Relations Wrote press releases for multiple deals completed with the largest clients; sent out to PR Newswire and published in Forbes.com and various other periodicals. Trade Shows/ Special Events� Navigated strategies for various trade shows throughout Texas and Eastern Seaboard regions. Sourced and planned all trade shows, expos.� Managed the day-to-day tactics of implementing the grassroots programs--on time, on budget, and within the strategic objectives.� Assisted in researching activity for the company (customer studies, trade area demographics, customized research initiatives) and effectively utilize research information in the development and execution of company's marketing plans.� Developed and implemented market cross-promotional initiatives and partnerships with industry partners. Social Networking� Established an online community through multiple social networking sites. Developed an advertising campaign with landing page to reach 3.8 million people, able to track and monitor all ad data.
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Marketing And Business Development ManagerXbi Tech Jan 2009 - May 2011At XBI Technology, I spearheaded B2B marketing initiatives while executing an effective go-to-market strategy for tailored business intelligence and software as a service (SaaS) solutions. * Secured multimillion-dollar contracts with Boeing and US Treasury through effective negotiation* Generated new business by managing social media channels, designing trade show booths, and pitching services to executives across various industries at events. Corporate Identify: Key architect in the design, framing and layout of the Company's website, marketing brochure, business cards, and all key external communication materials. Worked closely with the senior management team in designing the look and feel of the logo and establishing the brand identity. New Business Development: Sourced and established new accounts throughout Texas, resulting in an increase in clientele. Prepared proposals and contracts for projects with other corporations and the U.S. government valued in excess of $1.5MM. External Communications: Prepared speeches and presentations of specific technical aspects of company's products and service
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ManagerHollister Co. Feb 2007 - Apr 2008New Albany, Ohio, UsMaintained full P&L responsibilities and charged with the supervision of all day-to-day operations including the management of a staff of 120 for this high traffic store that generated daily sales in excess of $10,000. Operational duties included: receiving, processing and distributing merchandise shipments, evaluating inventory levels, and overseeing the set up of merchandise displays. Operations Management: Maintained smooth operation of store and resolved any customer conflicts. Managed the operational budget, analyzed and reported weekly sales figures to corporate office. Managed the store schedule to ensure sufficient coverage at all times in both sales and sales support. -
InternChevron Jan 2004 - Aug 2004San Ramon, Ca, UsPerformed various administrative duties -
Features Editor/ WriterTexas A&M Newspaper Jan 2001 - May 2003Wrote feature articles on school activities and incidents through collective interviews and research Developed and coordinated staff production; performed troubleshooting tasks while working with strict deadlines. Designed layout schemes for the newspaper
Chris Maltba Education Details
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Baylor UniversityGeneral -
Texas A&M UniversityLiberal Arts; Communications; Writing
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Texas A&M UniversityCommunications; Graphic Design
Frequently Asked Questions about Chris Maltba
What company does Chris Maltba work for?
Chris Maltba works for Cmmc
What is Chris Maltba's role at the current company?
Chris Maltba's current role is Marketing Consultant.
What schools did Chris Maltba attend?
Chris Maltba attended Baylor University, Texas A&m University, Texas A&m University.
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